MOVE BRANDS DRIVE CAMPAIGNS FURTHER & FASTER WITH TWITTER! @rubes!

@martyn | Confidential 2 A fast growing interest platform 200M+ Active visitors/month 400M+ Tweets per day 80% via mobile 10M+ UK active users Global UK Source: Twitter Internal, 2012

@martyn | Confidential 3 Across all interest categories Source: Compete UK 2012 Top UK categories by % who follow: 49% 37% 37% 36% 30%

@martyn | Confidential 4 Extend " reach Promoted Tweets Scale " followers Promoted Accounts Ramp awareness Promoted Trends 15 3 2 1

@martyn | Confidential 5

@martyn | Confidential 6 Promoted Accounts Use to grow your follower base, brand advocates and the reach of every Tweet. Who to follow! targeting ad unit pricing followers look-a-likes interests @handle geography - A top spot promotion in the lWho to Followz section. auction-based cost-per-follower :

@martyn | Confidential 7 Use Twitter to drive action Source: Compete UK, 2012 47% 37% 45% 39% % of Twitter brand followers:

@martyn | Confidential 8 Promoted Tweets Use to increase reach, drive engagement and leverage real-time intent. targeting ad unit pricing followers look-a-likes interests keywords (in-search) geography Promotion towards the top of relevant Timelines or real-time search results. auction-based cost-per-engagement :

@martyn | Confidential 9 Aligning with Events

@martyn | Confidential 10 Real Time

@martyn | Confidential 11 Exclusive Content

@martyn | Confidential 12 Promoted Trends Use to seed conversations, launch events, make messages travel further and faster. A 24hr top spot takeover of the lTrendsz section. ad unit pricing Fixed cost per market per day

@martyn | Confidential 13 #Hashtag Integration