MOVE BRANDS
DRIVE CAMPAIGNS FURTHER & FASTER WITH TWITTER!
@rubes!
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@martyn | Confidential
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A fast growing interest platform
200M+
Active visitors/month
400M+
Tweets per day
80%
via mobile
10M+
UK active users
Global
UK
Source: Twitter Internal, 2012
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@martyn | Confidential
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Across all interest categories
Source: Compete UK 2012
Top UK categories by % who follow:
49%
37%
37%
36%
30%
@martyn | Confidential
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Promoted Accounts
Use to grow your follower base, brand advocates and the reach of every Tweet.
Who to follow!
targeting
ad unit
pricing
followers
look-a-likes
interests
@handle
geography
-
A top spot promotion in the lWho to Followz section.
auction-based
cost-per-follower
:
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@martyn | Confidential
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Use Twitter to drive action
Source: Compete UK, 2012
47%
37%
45%
39%
% of Twitter brand followers:
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@martyn | Confidential
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Promoted Tweets
Use to increase reach, drive engagement and leverage real-time intent.
targeting
ad unit
pricing
followers
look-a-likes
interests
keywords
(in-search)
geography
Promotion towards the top of relevant Timelines or real-time search results.
auction-based
cost-per-engagement
:
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Aligning with Events
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Real Time
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@martyn | Confidential
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Exclusive Content
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Promoted Trends
Use to seed conversations, launch events, make messages travel further and faster.
A 24hr top spot takeover of the lTrendsz section.
ad unit
pricing
Fixed cost per market
per day