×
Copy
Open
Link
Embed
Share
Beginning
This slide
Copy link URL
Copy link URL
Copy iframe embed code
Copy iframe embed code
Copy javascript embed code
Copy javascript embed code
Share
Tweet
Share
Tweet
Slide 1
Slide 1 text
LEGO Design Principles as a Foundation for Future Interactive Play Melissa Pickering Head of Interactive Play Center The LEGO Group Billund, DK
Slide 2
Slide 2 text
LEGO Interactive Play
Slide 3
Slide 3 text
LEGO Interactive Play
Slide 4
Slide 4 text
Build a Duck Challenge – 45 seconds !
Slide 5
Slide 5 text
No content
Slide 6
Slide 6 text
No content
Slide 7
Slide 7 text
Principles of Play Intrinsic Motivation Active Engagement FUN!
Slide 8
Slide 8 text
No content
Slide 9
Slide 9 text
No content
Slide 10
Slide 10 text
Technology Makes everything easy Data to change behavior Hard fun for creative confidence Understand kids’ behavior
Slide 11
Slide 11 text
No content
Slide 12
Slide 12 text
No content
Slide 13
Slide 13 text
No content
Slide 14
Slide 14 text
No content
Slide 15
Slide 15 text
No content
Slide 16
Slide 16 text
Before After
Slide 17
Slide 17 text
No content
Slide 18
Slide 18 text
No content
Slide 19
Slide 19 text
How do you evolve your product while staying true to your core offering? What are ways to leverage tech in a positive way despite negative noise?
Slide 20
Slide 20 text
No content