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SWIMMING IN COMPLEXITY

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72 27 18 21 ? 13 7 99 45 39 36 28 21

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72 27 18 21 ? 13 7 99 45 39 36 28 21

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72 27 18 21 99 45 39 36 72 + 27 = 99

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18 21 ? 13 7 39 36 28 21 72 + 27 = 99 13 + 7 = 20 (huh?)

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72 27 18 21 ? 13 7 99 45 39 36 28 21

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72 27 18 21 99 45 39 36 7+2 + 9+9 = 27

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18 21 ? 13 7 39 36 28 21 7+2 + 9+9 = 27 1+3 + 2+1 = 7

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18 21 ? 13 7 39 36 28 21 7+2 + 9+9 = 27 1+3 + 2+1 = 7 2+1 + 3+6 = 12

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18 21 ? 13 7 39 36 28 21 7+2 + 9+9 = 27 1+3 + 2+1 = 7 2+1 + 3+6 = 12 12

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“Puzzles are so enjoyable. They reel you in. Distractions around you disappear as you focus on the solution. Being forced to use your wits is life affirming. And deductive reasoning in simple logical steps is comforting, especially when real life is so illogical.”

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DEDUCTIVE REASONING

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All people are mortal. Lionel Messi is a person. Therefore, Lionel Messi is a mortal.

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All terrorists have beards and live outside the US. Danny Hope has a beard and lives outside the US. Therefore Danny Hope is a terrorist. (Kill him.)

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RESEARCH PROTOTYPE DESIGN

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https://blog.prototypr.io/golden-ratio-in-ui-design-8d11e66582c3

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A B C D E

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A C D E B

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A C D E B

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A C D E B

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INDUCTIVE REASONING

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Many lifeforms have been observed on Earth. Amongst these, only carbon-based lifeforms 
 have been observed. Therefore, it is reasonable to suggest that only carbon-based lifeforms exist on Earth.

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INDUCTIVE REASONING

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DEDUCTIVE INDUCTIVE

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James Burke “We abhor complexity, and seek to simplify things whenever we can by whatever means we have at hand. We need to have an overall explanation of what the universe is and how it functions. In order to achieve this overall view we develop explanatory theories which will give structure to natural phenomena: we classify nature into a coherent system which appears to do what we say it does.

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James Burke “We abhor complexity, and seek to simplify things whenever we can by whatever means we have at hand. We need to have an overall explanation of what the universe is and how it functions. In order to achieve this overall view we develop explanatory theories which will give structure to natural phenomena: we classify nature into a coherent system which appears to do what we say it does.

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Confirmation bias. The tendency to interpret new evidence as confirmation of one’s existing beliefs or theories.

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DEDUCTIVE INDUCTIVE

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DEDUCTIVE INDUCTIVE

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DEDUCTIVE INDUCTIVE ABDUCTIVE

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Jon Kolko “Design synthesis is an abductive sensemaking process. Through efforts of data manipulation, organization, pruning, and filtering, designers produce information and knowledge.

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DEDUCTIVE INDUCTIVE ABDUCTIVE

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Design as a provocation of what could be.

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“The scientific method is a pattern of problem- solving behaviour employed in finding out the nature of what exists, whereas the design method is a pattern of behaviour employed in inventing things of value which do not yet exist. Science is analytic, design is constructive. Sydney A. Gregory, The Design Method.

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INNOVATION CONTROL

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“Humans did not discover fire — they designed it. The wheel was not something our ancestors merely stumbled over in a stroke of good luck; it, too, was designed…This has been the contribution of all designers throughout human history. Outside of nature, they are the prime creators of our experienced reality. Harold Nelson & Erik Stolterman, The Design Way.

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Thanks for listening.