The User Testing Toolbox @WP Bern

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TOOLBOX The User Testing Photo by John Schnobrich on Unsplash

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@karinchristen — required.com/karin INTERACTION DESIGNER

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AGENDA Today’s

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AGENDA WHAT - is Usability WHY - we should test on users WHERE - inhouse, remote or on the go HOW - tips & tricks

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WHAT Usability

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WHY Testing

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WHY TEST the concept, idea SHOW usability flaws GAIN TRUST as an expert

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WHEN?

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“User testing should be happening at every point in the process as an integral part of an iterative design process.” “ — Christopher Murphy

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WHERE User Testing

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COFFEE SHOPS Test with random people at Photo by Jason Briscoe on Unsplash

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HALLWAY Testing

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HOME/WORK Test in a familiar environment Photo by Headway on Unsplash

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REMOTE Testing

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REALITY Test with context Photo by Charles on Unsplash

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ON SITE Testing

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HOW Testing

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PREPARATION is key

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PROTOTYPE Fidelity of the

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Effort Prototype Fidelity QUALITATIVE RESEARCH Hallway Testing Remote User Test   - moderated - unmoderated  In-House User Test Expert Review Usability Lab A/B Testing Google Analytics QUANTITATIVE RESEARCH low fidelity high fidelity

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“A user interface is like a joke.  If you have to explain it, it’s not that good.” “ — startupvitamins.com

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PLANNING 1. Recruit Participants (3-5 TU) 2. Come up with an hypothesis 3. Write a Test Script 4. Have a Test Report at hand 5. Organise someone to observe

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SETUP The

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IN-HOUSE

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Moderator Test Area Observation Area Documentation 1 Participant Observation (Client) Documentation 2 & Care taker

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REMOTE

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Observation & Documentation Moderation Participant Participant Screen-Share

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Documentation Moderation Participant- Screenshare Test Area Observation Area Observation

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EXAMPLES Projects

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FLAWS Show usability Photo by Matthew T Rader on Unsplash

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PROJECT EXAMPLE

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#1 SHOW usability flaws 1. Usability Analysis with User Testing 2. Workshop with the Client 3. UX & UI Facelift

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EXPERT Gain trust as an Photo by Headway on Unsplash

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PROJECT EXAMPLE Somedia Aboshop

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#2 GAIN TRUST as an expert 1. Usability Analysis with User Testing 2. Workshop with the in-house Marketing Team 3. Concept Design Iterations 4. Informal usability walkthroughs (Concept Test)

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UX ANALYSIS If there is an existing product, do an

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WIREFRAME The new concept as a

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PROTOTYPE The new concept as a visual

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CONCEPT Validate your idea Photo by José Alejandro Cuffia on Unsplash

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#3 CONCEPT TEST validate your idea 1. Identify an Hypothesis 2. Prototype the Concept / Idea 3. Do informal User Tests 4. Refine the Concept

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HYPOTHESIS

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“Users on mobile will use the built-in share function of the browser” “

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PROJECT EXAMPLE magazin.swisscom.ch

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share function on the prototype vs built-in browser share function

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“It’s far better to run some usability testing using what you have at hand than to run no usability testing at all.” “

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ASSETS 1. Prototype 2. Test Script 3. Test Report 4. Todo List (on-site)

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VIDEO CALLS

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zoom.us

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SCREEN RECORDING The

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https://www.youtube.com/watch?v=7EaVCJENNNU

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“The earlier you identify problems, the less expensive they are to ﬁx.” “