Essentials for Building and Leading
Highly Effective Development Teams
Tugberk Ugurlu
@tourismgeek
tugberkugurlu.com
#DevConfPL
Platinum Sponsor
26-28 September 2018, Kraków, Poland
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Cześć!
I’m Tugberk !
I love creating products
and making an impact
on people’s lives ❤
You can !nd me at
@tourismgeek #
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I work at Redgate as a
Technical Lead as part
of a software
development team !
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287
Redgaters and counting
18
years old
202,000
customers
100,000
cups of coffee each year
91%
of the Fortune 100 use
our tools
4m
website visits each year
1147
product releases last
year
68
User Groups sponsored
About Redgate
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The Goal of the
development team?
https://flic.kr/p/38vYmN
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Solve the right problems
for the business and
users
https://flic.kr/p/38vYmN
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“
effectiveness (n)
the degree to which
something is successful
in producing a desired
result
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“
efficiency (n)
Act of performing or
functioning in the best
possible manner with the
least waste of time and
effort.
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“
TL;DR;
Being effective is about
doing the right things,
while being efficient is
about doing things right.
11 https://bit.ly/2jk5MPw
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How do we
know that we
are doing the
right thing?
For our users and
business
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There are two
aspects here
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Objective setting
https://flic.kr/p/pXTZRB
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Execution
https://flic.kr/p/kpEQBi
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Objective
setting
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TODO: Add
purpose, team
picture here
Sense of purpose
https://flic.kr/p/h39XM8
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Where do we go from here?
https://flic.kr/p/6itRpW
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https://a.lupu.pro/612/the-art-of-assumption-making/
Humans make assumptions
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Assumption Mapping
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Assumption Mapping
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How does this
have an
impact on the
effectiveness?
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Validation
techniques 23
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Qualitative
Information that can't actually be
measured
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Talking to Users
https://flic.kr/p/UD5grg
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“
If I had asked people
what they wanted, they
would have said faster
horses.
- Henry Ford (maybe?)
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The Mom Test
http://momtestbook.com/
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JTBD (Jobs-to-Be-Done)
People buy products and services to
get a “job” done.
https://www.intercom.com/books/jobs-to-be-done
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Quantitative
Information that can be measured
and written down with numbers
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Hypothesis
Driven
Development 30
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A User Story
As a student or professional, I want
to search for language schools so
that I can find the best school
suited to my needs based on
schools’ price, location and other
criteria.
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“
Hypothesis:
A supposition or
proposed explanation
made on the basis of
limited evidence as a
starting point for further
investigation.
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Hypothesis
We believe that a language school
search capability will result in users
engaging with the search form to find
language schools based on their
criteria. We’ll know that we have
succeeded when 40% of users use the
search, out of at least 50 unique users.
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https://www.thoughtworks.com/insights/blog/how-implement-hypothesis-driven-development
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Would users
engage with the
search
functionality on the
site?
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54 Unique Users
2 days experiment
~5 Searches
Per session
37% Searched
Out of unique number of users
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Heatmap view of
the users engaging
with the site
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“
Would users engage with
the search functionality
on the site?
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YES!
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Let the
Uncertainty be
Your Friend:
Finding Your Path
in a Wiggly Road
https://vimeo.com/275529797
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Execution
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Again:
How do we know
that we are doing
the right thing?
For our users and
business
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You know only if you have an empowered
and caring team!
https://flic.kr/p/qM2oUL
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The Five
Dysfunctions of a
Team
https://amzn.to/2DAb048
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You as the
leader !
Your impact is amplified as
a leader
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Let’s do an exercise…
https://flic.kr/p/9ih49W
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The leader is an enabler!
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Your life as a software developer
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Technical
leadership is so
much different
http://bit.ly/2KxsBsi
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https://flic.kr/p/s6fgYK
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Shared ownership within the team
http://bit.ly/2y2tJRf
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Opinions vs. principals
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Opinions vs. principals
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How do you scale
leadership?
https://bit.ly/2N6itr5
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Keep Talking to your team
https://flic.kr/p/nbM2uu
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Seek First to
Understand,
Then to be
Understood
https://amzn.to/2R5fG51
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Flexibility
matters! 57
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Situational
leadership
(SL2)
There isn’t one cookie-cutter
approach to leadership
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Know the
rules of the
game
https://flic.kr/p/f5Hq
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Understand
your domain
and embrace
the business
as a whole
http://amzn.to/2EhtzKB
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Strive for
Understanding
the impact:
Measure!
http://amzn.to/2nZkydV
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Lead by example
https://flic.kr/p/ed4NcB
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Balance is the key
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Again, your
impact is
amplified as
a leader!
http://amzn.to/2o0yR2a
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THANKS!
Any questions?
You can reach me at:
@tourismgeek
tugberk@outlook.com
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