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C. Todd Lombardo Chief Design Strategist Fresh Tilled Soil @iamctodd Design Sprints

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Not this one. This one.

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Not this one. This one.

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Agenda

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Agenda TODAY ○ Overview ○ Interview ○ Understand ○ Diverge TOMORROW ○ Converge ○ Prototype ○ Test ○ Debrief

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Challenge 1 HIGH FIVE EVERYONE IN THE ROOM IN 60 SECONDS

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Challenge 2 MAKE EVERYONE HAPPY IN 60 SECONDS

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YOU ARE HERE YOU WANT TO BE HERE

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YOU ARE HERE YOU WANT TO BE HERE MAKE EVERYONE HAPPY

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YOU ARE HERE YOU WANT TO BE HERE MAKE EVERYONE HAPPY HIGH-FIVE EVERYONE

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Design Sprint Overview

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For Sale: Socks. Three. Different Colors.

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A $5M Idea?

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A $25M Idea??

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YOU ARE HERE YOU WANT TO BE HERE

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YOU ARE HERE YOU WANT TO BE HERE SOCKS!???

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YOU ARE HERE YOU WANT TO BE HERE SOCKS!??? SOCK$$$!!!

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the goal Feasible Desirable Viable

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IDEO XPLANE CHESKIN BITOMI COOPER FROG FITCH MELVILLE IDEO ED Discovery Interpretation Ideation Experimentation Evolution STANFORD Empathize Define Ideate Prototype Test Prepare Form Harden Fire & Glaze

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Source: gv.com; thoughtbot.com; smashngmagazine.com

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Source: gv.com; thoughtbot.com; smashngmagazine.com Empathize Define Prototype Test Ideate

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Source: gv.com; thoughtbot.com; smashngmagazine.com Empathize Define Prototype Test Ideate Discovery Interpretation Experimentation Evolution Ideation

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Source: gv.com; thoughtbot.com; smashngmagazine.com Empathize Define Prototype Test Ideate Discovery Interpretation Experimentation Evolution Ideation

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Source: Design Council UK

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Source: IBM

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CUSTOMER INSIGHTS IDEA DEVELOPMENT & PROTOTYPING PRODUCT DEVELOPMENT & DESIGN COMMERCIAL- IZATION MARKET LAUNCH Testing with Customers

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Define Understand Build Test Ideate Understand Diverge Prototype Validate Decide 2013 Unpack Sketch Prototype Test Decide 2015 Understand Diverge Build Test Converge Empathize Define Prototype Test Ideate Map Sketch Build Test Decide 2016 Design Sprint Processes

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Source: gv.com; thoughtbot.com; smashngmagazine.com

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Source: gv.com; thoughtbot.com; smashngmagazine.com Empathize Define Prototype Test Ideate

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Source: gv.com; thoughtbot.com; smashngmagazine.com Empathize Define Prototype Test Ideate Discovery Interpretation Experimentation Evolution Ideation

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Source: gv.com; thoughtbot.com; smashngmagazine.com Empathize Define Prototype Test Ideate Discovery Interpretation Experimentation Evolution Ideation

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Define Understand Build Test Ideate Understand Diverge Prototype Validate Decide 2013 Unpack Sketch Prototype Test Decide 2015 Understand Diverge Build Test Converge Empathize Define Prototype Test Ideate Map Sketch Build Test Decide 2016

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Process

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Process UNDERSTAND

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Process UNDERSTAND DIVERGE

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Process UNDERSTAND DIVERGE CONVERGE 1º 2º 3º

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Process UNDERSTAND DIVERGE CONVERGE 1º 2º 3º

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Process UNDERSTAND DIVERGE CONVERGE PROTOTYPE 1º 2º 3º

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Process UNDERSTAND DIVERGE CONVERGE PROTOTYPE TEST 1º 2º ✓ X 1º 2º 3º

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Design “Sprint?”

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NAMES design sprint

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design spike

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product discovery

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discovery session

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deep dive

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discovery sprint

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design s.w.a.t.

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SCIENTIFIC METHOD DESIGN PROCESS AGILE PHILOSOPHY design sprint

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Make Things People Want Make People Want Things > (or Need, or Love!)

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Ready?

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Ground Rules…

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1. Write BIG and with a Sharpie/Marker 2. All Participate (yeah, you, the quiet one in the back!) 3. “Yes, and…” not “No, but…” nor “Yes, but…” Ground Rules

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Individually in your group: 1. Card #1 [] Hobby of yours 2. Card #2 [] Favorite App 3. Shuffle + Pick one of each

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Card #2 [] Favorite App Card #1 [] Hobby [] [] [] [] [] [] [] [] [] [] [] [] [] [] [] [] [] [] [] YOUR NEW PROJECT

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What’s the pitch? When: at a time when __________ What: [product] is the only ________ How: that _____________ Who: for ______________

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Interviewing 201

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Interviewer ○ Asks the questions Speaker ○ Is the one interviewed Observer ○ Doesn’t say anything ○ Watches and takes notes

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A B C

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Interviewer Speaker Observer A B C

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Speaker: Close Eyes

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Interview topic: their best restaurant experience

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Observers: Watch + Take notes

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Speakers: Open Eyes

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Two Minutes

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Debrief

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Interviewer Speaker Observer A B C

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Speaker: Close Eyes

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Interviewers: You can only ask one question. THEN STFU. NOD, “MMM HMM,” ETC.

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Observers: Watch body language

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Interview topic: their how they decorate their home

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Speakers: Open Eyes

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Two Minutes

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Debrief

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Interviewer Speaker Observer C B A

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Speaker: Close Eyes

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Interviewers: After your 1st question, you can only ask “Tell me more about __X__.” where X is what they just said.

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Interview topic: their best beer experience

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Observers: Notes + Watch body language

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Speakers: Open Eyes

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Four Minutes

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Debrief

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How to listen

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Listening 201

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Listening 201 ○ Open ended questions. Let them describe it, not you!

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Listening 201 ○ Open ended questions. Let them describe it, not you! ○ Two ears and one mouth. Use in proportion.

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Listening 201 ○ Open ended questions. Let them describe it, not you! ○ Two ears and one mouth. Use in proportion. ○ It’s not about you. This is not a promotional opportunity.

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Listening 201 ○ Open ended questions. Let them describe it, not you! ○ Two ears and one mouth. Use in proportion. ○ It’s not about you. This is not a promotional opportunity. ○ Be interested, not interesting.

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Background & “Expert” Interviews

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The Pitch… At a time when travel is frequent, but travelers plan less… [Trip Advisor] has the only restaurant recommendation engine… that gives immediate recommendations based on location and review… for the everyday traveler… When: What: How: Who

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Instructions 1. Listen to the traveler talk about their recent trip away from home where they dined out 2. Write down (one per post-it) a. Questions you have about their attitudes, behavior, etc b. Insights you learned you didn’t know before c. Ideas you have based on this information 10 MINUTES

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FACTS ASSUMPTIONS QUESTIONS I saw.. I think.. I wonder.. I know.. Insights? Insights?

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Understand GET THE BACKGROUND Rules of the Design Sprint Parking Lot Hopes & Fears Assumptions KNOW THE USER Who / Do Personas User Journey Map DEFINE THE PROBLEM Problem Statement Problem Reframe WRAP-UP Daily Retrospective

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YOU ARE HERE YOU WILL GET HERE

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ASSUMPTIONS BACKGROUND INSIGHTS “WHO” JOURNEY PROBLEM STATEMENT REFRAME PHASE 2

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Hopes + Fears

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hopes fears

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Instructions 1. Each individual: a. Write “Hopes” on one color post it (one per note) b. Write “Fears” on a second color 2. Be consistent with your sub-team on colors 3. Place in a two-column grid 4. As a group, examine the similarities, discuss differences 5 MINUTES

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Who? | Do?

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Who Do Partners, Spouses Co-workers Boss Influence decisions Recommend hotels, flights Approves travel budget

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Instructions 1. Create two columns, “Who” and “Do” 2. Note each stakeholder in the “Who” column (Ex: Sarah the Swimmer, or Gary the Gardener) 3. Write what they typically do today in the “Do” column 4. Note: It’s not what we want them to do, but what they do now 5. Make an exhaustive list 15 MINUTES

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Personas

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Instructions 1. On a flip chart, sketch out areas for: Background, Frustrations, Needs & Desires, Key Questions 2. Fill in each area as needed 3. If possible: Define the “quantitative” sliders 15 MINUTES

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Other Background?

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Title (H1) ○ Market research ○ User personas & Buyer personas ○ Competition and/or Substitutes ○ Support information (complaints, bugs, etc) ○ Other product data… (if product exists)

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Assumptions: what you think you know

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CONNECT 9 DOTS. WITH 4 OR LESS STRAIGHT LINES. DO NOT LIFT YOUR PEN.

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HI HI LO LO Importance Risk

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HI HI LO LO Importance Risk

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HI HI LO LO Importance Risk HIGH IMPORTANCE HIGH RISK HIGH IMPORTANCE LOW RISK LOW IMPORTANCE LOW RISK LOW IMPORTANCE HIGH RISK

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HI HI LO LO Importance Risk HIGH IMPORTANCE HIGH RISK HIGH IMPORTANCE LOW RISK LOW IMPORTANCE LOW RISK LOW IMPORTANCE HIGH RISK

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Instructions 1. Create a 2x2 grid 2. Individually place assumptions on the grid 3. As a group, examine the similarities, discuss differences 4. Place onto Quadrant: Importance vs Risk 10 MINUTES

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What’s their journey?

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AWARENESS LEARN MORE GET DETAILS PLAN CONFIRM ITINERARY INFORM SPOUSE PURCHASE GET TIX SAVE MONEY TRAVEL ARRIVE SAFELY DINE ? ? STRESS FREE PHASES GOALS EMOTIONS :) :] :| :\ EDUCATE MOBILE NOTIFICAT ION SHARING IN-APP PURCH SAVED CREDIT CARD ? ACTIONS SHARE INFORM FRIENDS SHOW OFF :D SHARE BUTTON

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What are you solving for?

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ASSUMPTIONS BACKGROUND INSIGHTS “WHO” JOURNEY

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ASSUMPTIONS BACKGROUND INSIGHTS “WHO” JOURNEY PROBLEM STATEMENT

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What are you solving for? really

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ASSUMPTIONS BACKGROUND INSIGHTS “WHO” JOURNEY PROBLEM STATEMENT REFRAME

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Reframe?

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THERE’S NO OPPORTUNITY, NOBODY IS WEARING ANY SHOES!

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THERE’S NO OPPORTUNITY, NOBODY IS WEARING ANY SHOES! THERE’S A HUGE OPPORTUNITY, NOBODY IS WEARING ANY SHOES!

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THERE’S NO OPPORTUNITY, NOBODY IS WEARING ANY SHOES! THERE’S A HUGE OPPORTUNITY, NOBODY IS WEARING ANY SHOES! 10 MINUTES

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YOU WERE HERE YOU WILL GET HERE YOU ARE HERE

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Daily Retrospective

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Daily Retro 1. What was awesome today? 2. What should we change to make tomorrow more awesome?

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Diverge GEAR UP Review Agenda and Rules Pitch Practice Understand Recap Job-Stories GENERATE SOLUTIONS Mind Map 6-Ups (aka Crazy Eights) Storyboard Silent critique Group critique WRAP-UP Daily Retrospective

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When ___ I need__ So that___ JOB STORY SIX UP STORYBOARD

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When ___ I need__ So that___ JOB STORY SIX UP STORYBOARD

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When ___ I need__ So that___ JOB STORY SIX UP STORYBOARD

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AWARENESS LEARN MORE GET DETAILS PLAN CONFIRM ITINERARY INFORM SPOUSE PURCHASE GET TIX SAVE MONEY TRAVEL ARRIVE SAFELY SHARE INFORM FRIENDS SHOW OFF STRESS FREE PHASES GOALS EMOTIONS :D :) :] :| :\ EDUCATE MOBILE NOTIFICAT ION SHARING IN-APP PURCH SAVED CREDIT CARD SHARE BUTTON ACTIONS WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY JOB STORY WHEN I GO TO MAKE ANOTHER PURCHASE, I WANT TO QUICKLY FINISH BECAUSE I HATE TYPING IN MY INFORMATION OVER AND OVER.

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Job Stories

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“Job?”

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When ___SITUATION___, I want/need __MOTIVATION__, so that / because __OUTCOME__.

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When it’s 3pm and I’m sleepy, I need a pick-me-up, so that I can be alert for my team.

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AWARENESS LEARN MORE GET DETAILS EDUCATE PLAN CONFIRM ITINERARY INFORM SPOUSE MOBILE NOTIFICAT ION SHARING PURCHASE GET TIX SAVE MONEY IN-APP PURCH SAVED CREDIT CARD TRAVEL ARRIVE SAFELY SHARE INFORM FRIENDS SHOW OFF SHARE BUTTON STRESS FREE PHASES GOALS OPPORTUNITIES WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY JOB STORY EMOTIONS :D :) :] :| :\

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AWARENESS LEARN MORE GET DETAILS EDUCATE PLAN CONFIRM ITINERARY INFORM SPOUSE MOBILE NOTIFICAT ION SHARING PURCHASE GET TIX SAVE MONEY IN-APP PURCH SAVED CREDIT CARD TRAVEL ARRIVE SAFELY SHARE INFORM FRIENDS SHOW OFF SHARE BUTTON STRESS FREE PHASES GOALS OPPORTUNITIES WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY JOB STORY EMOTIONS :D :) :] :| :\ WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN

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Instructions 1. Identify one phase of a Journey map to focus on 2. Write the situation the persona is in, what are their motivations and what their desires outcomes are. 3. As a group, work through each journey, individually writing job-stores for that phase. 20 MINUTES

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Six-ups

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MOAR Ideas?!

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Generating more ideas: S.C.A.M.P.E.R. S – Substitute C – Combine A – Adapt M – Modify P – Put to another use E – Eliminate R – Reverse

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Instructions 1. Generate 6 (or 8) DIFFERENT solutions to the job-story 2. One idea in 50 (or 38) seconds 3. DRAW don’t write 4. Avoid self-censorship 5. Share with neighbor (2m each) to decide which ideas to storyboard 5 MINUTES

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Storyboards

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DRAW FRAME 1 HEADLINE FRAME 1 OPENING DRAW FRAME 2 FRAME 2 MIDDLE FRAME 3 RESOLVE DRAW FRAME 3

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Instructions 1. Pick one idea square from a 6-up 2. Place 3 Post-its on letter paper 3. Think: Beginning-Middle-End 4. Draw on Post-It & Write on Paper 5. It should be written clearly so others can read it 20 MINUTES

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JOB STORY SIX-UP STORY BOARD

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Dot Vote

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JOB STORY JOB STORY

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Outputs UNDERSTAND DIVERGE Problem Statement Assumptions Grid Journey Map Target Personas Storyboards

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Converge GET STARTED Review Agenda and Rules Diverge Recap DECISION CRITERIA $100 Test Assumptions Table SKETCHING Sketching - I Ritual Dissent Team Sketching – II WRAP-UP Workshop Retrospective

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Process UNDERSTAND DIVERGE CONVERGE 1º 2º 3º

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Outputs UNDERSTAND DIVERGE CONVERGE Problem Statement Assumptions Grid Journey Map Target Personas Storyboards Assumptions Table Prototype Sketches

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Ranking with $100 Test

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Instructions: $100 Test 1. Review Assumptions: Add/Edit/Remove 2. Each participant gets “$100” 3. Invest “$” on assumptions that are critical & need validation (In top quadrant) 4. Tally the “$” 5. Rearrange Assumptions high to low 6. Rewrite if necessary

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Instructions: $100 Test 1. Review Assumptions: Add/Edit/Remove 2. Each participant gets “$100” 3. Invest “$” on assumptions that are critical & need validation (In top quadrant) 4. Tally the “$” 5. Rearrange Assumptions high to low 6. Rewrite if necessary 15 MINUTES

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Assumption Table

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Assumption

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Test by …? Assumption

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Test by …? Valid if…? Assumption

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Instructions: Assumption Table 1. Add ‘Test by…’ and ‘Valid if..’ columns 2. Fill in row-by-row: a. How to test that assumption? b. How will you know it’s untrue (or true)? 3. Only do the top 3 assumptions (workshop)

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Instructions: Assumption Table 1. Add ‘Test by…’ and ‘Valid if..’ columns 2. Fill in row-by-row: a. How to test that assumption? b. How will you know it’s untrue (or true)? 3. Only do the top 3 assumptions (workshop) 20 MINUTES

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Test by …? Valid if…? Storyboard Assumption Alternative

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Instructions: Alternative 1. Match elements from the storyboards to the assumptions 2. If time allows, explore alternatives

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Sketching I

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Instructions: Sketching 1. One assumption “row” per sub-team 2. Take all the idea post-its 3. Sketch out the prototype to validate that particular assumption

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Instructions: Sketching 1. One assumption “row” per sub-team 2. Take all the idea post-its 3. Sketch out the prototype to validate that particular assumption 20 MINUTES

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Ritual Dissent

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Instructions: Ritual Dissent 1. Sub-team has 1 minute to describe sketch 2. Turn around. Listen only (+ take notes) 3. In 4 minutes others say why it’s terrible. Get hyper-critical! 4. Sub-team can only respond with “thank you” 5. Sub-team the re-draws based on feedback

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Instructions: Ritual Dissent 1. Sub-team has 1 minute to describe sketch 2. Turn around. Listen only (+ take notes) 3. In 4 minutes others say why it’s terrible. Get hyper-critical! 4. Sub-team can only respond with “thank you” 5. Sub-team the re-draws based on feedback 4 MINUTES

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Sketching II

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Critique

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Types of Feedback Reactive Directive Critique

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Three Types of Feedback OH MY, THAT IS HORRIBLE! A DRUNKEN (BLIND) PARAKEET COULD DO BETTER THAT’S GREAT, I LOVE IT!! Reactive Directive Critique

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Three Types of Feedback YOU SHOULD HAVE MADE THIS A LINE CHART RATHER THAN A BAR CHART I WOULD HAVE… Reactive Directive Critique

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..PLACING THE BALANCE A THE BOTTOM IN THE SAME SIZE AND COLOR AS OTHER NUMBERS.. Three Types of Feedback IF THIS OBJECTIVE IS TO MAKE USERS CONSIDER THEIR BANK BALANCE… TELL ME WHERE YOU ARE IN YOUR DESIGN PROCESS.. ..ISN’T EFFECTIVE BECAUSE IT’LL GET LOST Reactive Directive Critique

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1. What are the objectives? 2. What design elements relate to those objectives? 3. How are those elements achieving, enabling or preventing those objectives? 4. Why are / Why aren’t they? Critique Framework Source: Adam Connor

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Prototype PROTOTYPE Refine sketch Build it! PLAN INTERVIEWS Define Questions Define Tasks Confirm Interview WRAP-UP Daily Retrospective

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Prototypes MINIMIM VIABLE CONCEPTS

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Physical Prototypes

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Digital Prototypes

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174 Lo Hi Interactive Fidelity Hi

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Service Prototypes

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Types or Service Prototype ○ Concept Model ○ Scenario ○ Role-Playing ○ Physical Model

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Concept Model

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Scenario

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Role Play

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Physical Model

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Physical Model

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Instructions: Prototype 1. Make a version of your prototype to test your top assumptions 2. Paper for screens 3. Get ready to structure test interview(s)

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Instructions: Prototype 1. Make a version of your prototype to test your top assumptions 2. Paper for screens 3. Get ready to structure test interview(s) 30 MINUTES

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Interview Guide

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1. Pre-roll questions 2. Tasks / Intervies 3. Post-roll questions

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Instructions: Interview Structure 1. Establish background questions (“how do you currently…”) 2. Determine which tasks to test prototype (“using this app, try to register for…”) 3. Wrap-up questions (“How easy was this compared to how you do it today…?”)

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Instructions: Interview Structure 1. Establish background questions (“how do you currently…”) 2. Determine which tasks to test prototype (“using this app, try to register for…”) 3. Wrap-up questions (“How easy was this compared to how you do it today…?”) 15 MINUTES

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Test INTERVIEWS 1 2 WRAP-UP Sprint Debrief Daily Retrospective

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Really?

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Test 1

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Test 2

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Retrospective what worked? ..was validated? ..did you learn?

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Let’s Review…

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Workshop Goals

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Workshop Goals 1º - Learn the Design Sprint approach

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Workshop Goals 1º - Learn the Design Sprint approach 2º - Write on Post-Its

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Workshop Goals 1º - Learn the Design Sprint approach 2º - Write on Post-Its

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Process

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Process UNDERSTAND

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Process UNDERSTAND

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Process UNDERSTAND DIVERGE

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Process UNDERSTAND DIVERGE

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Process UNDERSTAND DIVERGE CONVERGE 1º 2º 3º

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Process UNDERSTAND DIVERGE CONVERGE PROTOTYPE 1º 2º 3º

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Process UNDERSTAND DIVERGE CONVERGE PROTOTYPE TEST 1º 2º 1º 2º 3º

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Process UNDERSTAND DIVERGE CONVERGE PROTOTYPE TEST 1º 2º ✓ X 1º 2º 3º

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Outputs

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Outputs UNDERSTAND Problem Statement Assumptions Grid Journey Map Target Personas

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Outputs UNDERSTAND DIVERGE Problem Statement Assumptions Grid Journey Map Target Personas Storyboards

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Outputs UNDERSTAND DIVERGE CONVERGE Problem Statement Assumptions Grid Journey Map Target Personas Storyboards Assumptions Table Prototype Sketches

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Outputs UNDERSTAND DIVERGE CONVERGE PROTOTYPE Problem Statement Assumptions Grid Journey Map Target Personas Storyboards Assumptions Table Prototype Sketches Prototype Test Guide Participant List

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Outputs UNDERSTAND DIVERGE CONVERGE PROTOTYPE TEST Problem Statement Assumptions Grid Journey Map Target Personas Storyboards Assumptions Table Prototype Sketches Prototype Test Guide Participant List Interviews Validation

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“What Do I Do Now?!?”

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} } } DESIGN SPRINT INTERVALS AGILE DEVELOPMENT Understand Diverge Prototype Test Converge WEEK 1 Refine Build Test WEEK 2 Refine Build Test WEEK 3 Refine Build Test WEEK 4 Refine Build Test WEEK n

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ASSUMPTIONS PROTOTYPE TEST LEARN

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Lean Startup? Lean UX?

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LEARN BUILD MEASURE PRODUCT DATA IDEAS

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BUILD BUILD BUILD PRODUCT PRODUCT PRODUCT Credit: Wolf Bruening

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LEARN BUILD MEASURE PRODUCT DATA IDEAS START HERE?

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Integrating into _(your company)_

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IDEA LAUNCH STEERING COMMITTEE H3 PROJECT DS DS ? ?

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Agenda Hacks…

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Agenda: Shorter day - 10a to 4p Monday 10a to 4p UNDERSTAND Intro to Design Sprint Intro to Understand Problem Statement Existing research Facts & Assumptions Reframe Personas Challenge Maps Daily Retro Tuesday 10a to 4p DIVERGE Intro to Diverge Recap Day 1 Job Stories Diverge Cycle Mind Map SixUps Storyboard Critique Daily Retro
 Wednesday 10a to 4p CONVERGE Intro to Converge Recap Phase 2 Assumptions Table / $100 Test Identify Alternatives Team Sketch I Ritual Dissent Team Sketch II Daily Retro
 Thursday PROTOTYPE Build prototype Define Test Plan Confirm Interviews
 Friday TEST Interview #1 Interview #2 Interview #3 Interview #4 Interview #5 Friday RETRO & DEBRIEF Sprint Retro

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Agenda: Invitee Hack Core Team Exec Participation Monday 10a to 4p UNDERSTAND Intro to Design Sprint Intro to Understand Problem Statement Existing research Facts & Assumptions Reframe Personas Challenge Maps Daily Retro Tuesday 10a to 4p DIVERGE Intro to Diverge Recap Day 1 Job Stories Diverge Cycle Mind Map SixUps Storyboard Critique Daily Retro
 Wednesday 10a to 4p CONVERGE Intro to Converge Recap Phase 2 Assumptions Table / $100 Test Identify Alternatives Team Sketch I Ritual Dissent Team Sketch II Daily Retro
 Thursday PROTOTYPE Build prototype Define Test Plan Confirm Interviews
 Friday TEST Interview #1 Interview #2 Interview #3 Interview #4 Interview #5 Friday RETRO & DEBRIEF Sprint Retro Designer/Maker/Engineer

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Day 1 UNDERSTAND Intro to Design Sprint Intro to Understand Problem Statement Existing research Facts & Assumptions Reframe Personas Challenge Maps Daily Retro Day 2 DIVERGE & CONVERGE Intro to Diverge Recap Day 1 Job Stories Diverge Cycle Assumptions Table / $100 Test Identify Alternatives Team Sketch I Ritual Dissent Day 3 PROTOTYPE Build prototype Define Test Plan Confirm Interviews
 Day 4 TEST Interview #1 Interview #2 Interview #3 Interview #4 Interview #5 Day 4 or Day 5 RETRO & DEBRIEF Sprint Retro Agenda: Four Day Hack

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MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY UNDERSTAND DIVERGE CONVERGE PROTOTYPE TEST Week 1 Week 2 PREP DEBRIEF Agenda: Two-Week Hack

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MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY UNDERSTAND DIVERGE CONVERGE PROTOTYPE TEST Week 1 Week 2 Week 3 Week 4 PREP BUILD, BUILD, BUILD! DIGEST DEBRIEF Agenda: Four Week Hack

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Preparation / Research IDEA BRIEF USER INTERVIEWS INTERNAL INTERVIEWS PLAN PREP MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY Design Sprint UNDERSTAND DIVERGE CONVERGE PROTOTYPE TEST Iteration 1 ASSUMPTIONS DIVERGE/CONVERGE PROTOTYPE TEST DEBRIEF Final Iteration ASSUMPTIONS FINAL PROTOTYPE TEST FINAL DEBRIEF GO / NO-GO Agenda: Four Week Hack Alternate

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Other Tools?

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LATE SPRING 2017

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How to §@%& it Up?

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Design Sprint ains

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Design Sprint ○ “We need Sashi, Jen, Joe, Frank, Aman, and Nadia, too!” —Two pizza rule ains

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Design Sprint ○ “We need Sashi, Jen, Joe, Frank, Aman, and Nadia, too!” —Two pizza rule ○ “Let’s focus on this textbox.” — More ambiguous = better ains

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Design Sprint ○ “We need Sashi, Jen, Joe, Frank, Aman, and Nadia, too!” —Two pizza rule ○ “Let’s focus on this textbox.” — More ambiguous = better ○ “We’ll use our normal conference room” — Book it in advance (offsite preferable) ains

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Design Sprint ○ “We need Sashi, Jen, Joe, Frank, Aman, and Nadia, too!” —Two pizza rule ○ “Let’s focus on this textbox.” — More ambiguous = better ○ “We’ll use our normal conference room” — Book it in advance (offsite preferable) ○ “I can only be there for half of day 2” — Clear schedules ains

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Design Sprint ○ “We need Sashi, Jen, Joe, Frank, Aman, and Nadia, too!” —Two pizza rule ○ “Let’s focus on this textbox.” — More ambiguous = better ○ “We’ll use our normal conference room” — Book it in advance (offsite preferable) ○ “I can only be there for half of day 2” — Clear schedules ○ “Can we do it in one day?” — No. Just….NO! ains

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It’s the mindset…

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DESIGNER SCIENTIST EMPATHIC MAKER FORWARD LOOKING RIGOROUS EXPERIMENTAL HYPOTHESIS DRIVEN

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Designtist

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SCIENTIFIC METHOD DESIGN PROCESS AGILE PHILOSOPHY design sprint

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Problem-Solution-Why

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Problem-Solution-Why Water on the floor —> Mop

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Problem-Solution-Why Water on the floor —> Mop WHY? Leaky pipe —> Fix pipe

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Problem-Solution-Why Water on the floor —> Mop WHY? Leaky pipe —> Fix pipe WHY? Too much pressure —> Lower pressure

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Problem-Solution-Why Water on the floor —> Mop WHY? Leaky pipe —> Fix pipe WHY? Too much pressure —> Lower pressure WHY? Pressure Regulator —> Replace Regulator

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Problem-Solution-Why Water on the floor —> Mop WHY? Leaky pipe —> Fix pipe WHY? Too much pressure —> Lower pressure WHY? Pressure Regulator —> Replace Regulator WHY? Maintenance Schedule —> More frequent inspection

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There is no substitute for critical thinking. C. Todd Lombardo THAT GUY, FRESH TILLED SOIL

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Not just mindset… belief!

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Title (H1)

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What do you believe? NEED BELIEF ACTION RESULT Source: Liminal Thinking: D. Gray

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Source: Liminal Thinking: D. Gray

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What is right?

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Who is right? What is right?

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Life is too short to build something nobody wants. Ash Maurya AUTHOR, RUNNING LEAN

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[email protected] #designsprint @iamctodd