ネットスーパーの買い物体験を支える工夫と決済機能実現の過程

by Kazuki YAMAGUCHI

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©10X, Inc. All Rights Reserved. ࠓ೔ͷ࿩ͷίϯηϓτ ● ങ͍෺ମݧΛ࣮ݱ͢ΔͨΊʹࢪͨ͠޻෉  ● ωοτεʔύʔʹ͓͚Δܾࡁػೳͷಛ௃ͱ࢓૊Έ  ● ܾࡁػೳͷ࣮૷աఔͱ࣮૷දݱ 4 10XͷϓϩμΫτͰ͋ΔStailerΛ୊ࡐʹɺࣗ෼ͨͪͳΓͷܾࡁػೳͷ࣮૷աఔΛ঺հ͠·͢ɻ   ෳࡶͳܾࡁ੍ޚ͕ඞཁͱ͞ΕΔϓϩμΫτͷ։ൃʹऔΓ૊ΉํͷࢀߟʹͳΔΑ͏ͳ࿩ʹ·ͱΊ·ͨ͠ɻ ͸͡Ίʹ

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©10X, Inc. All Rights Reserved. ωοτεʔύʔͷങ͍෺ମݧͷಛ௃ 8 ωοτεʔύʔʹ͓͚Δങ͍෺ମݧͷಛ௃ͱ஫จૢ࡞ ҰൠతͳEC ωοτεʔύʔ ߪೖ఺਺ 2~3఺ 20఺Ҏ্ ஫จૢ࡞ ஫จมߋͳ͠ ஫จมߋ͋Γ ࡏݿ؅ཧ ඼੾Εൃੜͳ͠ ඼੾Εൃੜ͋Γ ঎඼؅ཧ ෆඋՄೳੑ௿ ෆඋՄೳੑߴ • ಛ௃ͱͯ͠ߪೖ఺਺ͷଟ͞ɺ஫จૢ࡞ͷॊೈੑ (≒ෆ࣮֬ੑ)ɺࡏݿෆ࣮֬ੑɺ঎඼ෆ࣮֬ੑ͕͋Δ • ωοτεʔύʔ͸ҰൠతͳECαʔϏε (Amazon, Yahooγϣοϐϯά) ͱൺ΂ͯɺෆ࣮֬ͳཁҼ͕ଟ͍

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©10X, Inc. All Rights Reserved. ωοτεʔύʔͷओͳϢʔεέʔε 9 ωοτεʔύʔʹ͓͚Δങ͍෺ମݧͷಛ௃ͱ஫จૢ࡞ ωοτεʔύʔͷओͳϢʔεέʔε͸ɺ”ੜ઱৯඼ΛؚΉ20఺Ҏ্ͷ·ͱΊങ͍” ར༻Ձ஋͕ߴ͍ҰํͰɺར༻ϋʔυϧ΋ߴ͍ɻʮࠓ͔Β20఺Ҏ্ͷ঎඼ΛબΜͰങ͑·͔͢…ʁʯ (ࢀর) https://10x.co.jp/blog/10xblog/to-c-product-growth/

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©10X, Inc. All Rights Reserved. ωοτεʔύʔͷओͳϢʔεέʔε 10 ωοτεʔύʔʹ͓͚Δങ͍෺ମݧͷಛ௃ͱ஫จૢ࡞ ར༻ϋʔυϧΛԼ͛Δ޻෉ͷ1ͭ͸ ”஫จมߋ”     1౓஫จͨ͠ޙʹɺมߋՄೳظؒ಺Ͱ͋Ε͹Կ౓Ͱ΋มߋՄೳʹ   ʮ๨ΕͯͨΞϨ΋ങ͍଍͍ͨ͠ʯʮྫྷଂݿʹ͔͋ͬͨΒ΍ͬͺΓങ͏ͷ΍Ί͍ͨʯ͕Ͱ͖Δ     ٯʹ1౓஫จͨ͠Βม͑ΒΕͳ͍ͱ͍͏ෆՄٯͳ஫จૢ࡞͸ɺར༻ϋʔυϧ͸ߴ͍   = ஫จૢ࡞ͷॊೈੑ͕ٻΊΒΕ͍ͯΔ (ࢀর) https://10x.co.jp/blog/10xblog/to-c-product-growth/

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©10X, Inc. All Rights Reserved. ஫จૢ࡞ͱܾࡁૢ࡞ 11 ωοτεʔύʔʹ͓͚Δങ͍෺ମݧͷಛ௃ͱ஫จૢ࡞ ͳͥɺܾࡁͷ࿩Ͱઌʹ஫จૢ࡞ͷ࿩Λ͢Δͷ͔ʁ ஫จͱܾࡁ͕ີ݁߹Ͱɺ”ܾࡁ͸஫จֹۚʹґଘ͢Δ” ͔Β ͭ·Γɺ஫จૢ࡞Ͱॊೈੑ͕ٻΊΒΕΔͳΒɺܾࡁૢ࡞ʹ΋ॊೈੑ͕ٻΊΒΕΔͱ͍͏͜ͱ   ܾࡁૢ࡞ΛॊೈʹͰ͖ͳ͚Ε͹ɺॊೈͳ஫จૢ࡞Λ࣮ݱ͢Δ͜ͱ͸Ͱ͖ͳ͍ 🙅 ͜ͷॊೈͳ஫จૢ࡞Λ࣮ݱ͢ΔͨΊʹɺܾࡁૢ࡞ΛͲ͏දݱ͢Δͷ͔͕ຊ୊   ༷ʑͳ޻෉Λࢪܾͯ͠ࡁػೳͷ։ൃΛ͖͕ͯͨ͠ɺࠓճ͸͜ͷॊೈͳ஫จૢ࡞ͷ޻෉Λਂ΅Δ

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©10X, Inc. All Rights Reserved. ॊೈͳܾࡁૢ࡞ͷ࣮ݱΛ໨ࢦͯ͠ 13 ॊೈͳ஫จૢ࡞Λ࣮ݱ͢ΔͨΊʹɺܾࡁૢ࡞ͷॊೈੑ͕୲อ͞Ε࣮ͨ૷Λ໨ࢦ͢͜ͱʹɻ   ΋ͱ΋ͱ͋ͬͨػೳΛকདྷతͳ֦ுੑΛߟྀͯ͠ϦϑΝΫλϦϯά͢Δγʔϯ͕௚ۙ͋Γɺ   ࣮ࡍʹऔΓ૊ΜͩϞσϦϯάΛऔΓ্͛ɺ͞Βʹ۩ମͷ࣮૷දݱ͕Ͳ͏ͳͬͨͷ͔Λࣔ͠·͢ɻ     ͳ͓ɺ͜͜ͰͷϞσϦϯά͸ػೳ։ൃͷϞσϦϯάͰ͋ΓɺσʔλϞσϦϯάͰ͸͋Γ·ͤΜɻ   ܾࡁػೳ͸֎෦ͷܾࡁ୅ߦձࣾΛར༻͍ͯ͠·͢ɻ Stailerʹ͓͚Δܾࡁૢ࡞ͷϞσϦϯάͱ࣮૷

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©10X, Inc. All Rights Reserved. ܾࡁૢ࡞ͷ3ͭͷม਺ 16 શମΛ၆ᛌͭͭ͠ৄࡉΛ෼ੳ͢Δͱɺܾࡁૢ࡞͸3ͭͷม਺Ͱܾఆ͢Δ͜ͱ͕ݟ͖͑ͯͨ 1. ܾࡁૢ࡞Λߦ͏จ຺ (create, update, cancel, finalize) 2. ݱࡏͷࢧ෷ֹ͍ۚ (0ҎԼ, 1Ҏ্) 3. ݱࡏͷΦʔιϦऔಘঢ়گ (ະऔಘ, औಘෆཁ, औಘࡁΈ, ΩϟϯηϧࡁΈ) Stailerʹ͓͚Δܾࡁૢ࡞ͷϞσϦϯάͱ࣮૷

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©10X, Inc. All Rights Reserved. ܾࡁૢ࡞ͷ3ͭͷม਺ 17 ͳͥɺ͜ͷ3ͭͷม਺ͩͱݴ͍੾ΕΔͷ͔ʁ ૝ఆ͢ΔશͯͷϢʔεέʔεͰԿͷܾࡁૢ࡞Λબ୒͢Δ΂͖͔Λઆ໌Ͱ͖Δ͔Β ྫ1. ΦʔιϦΛऔಘ͢Δ ஫จ࡞੒ͷίϯςΩετ(1), ࢧ෷ֹ͍͕ۚ2800ԁ(2), ΦʔιϦ͕ະऔಘ(3)   => ΦʔιϦΛऔಘ͢Δ       ྫ2. ΦʔιϦΛߋ৽͢Δ   ஫จมߋͷίϯςΩετ(1), ࢧ෷ֹ͍͕ۚ4700ԁ(2), ΦʔιϦऔಘࡁΈ(3),   => ΦʔιϦΛ࠶औಘ͢Δ Stailerʹ͓͚Δܾࡁૢ࡞ͷϞσϦϯάͱ࣮૷

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©10X, Inc. All Rights Reserved. ϞσϦϯάͱ࣮૷ʹΑͬͯಘΒΕͨ΋ͷ 29 Stailerʹ͓͚Δܾࡁૢ࡞ͷϞσϦϯάͱ࣮૷ ● ඞਢཁ݅Ͱ͋ͬͨɺܾࡁػೳͷॊೈੑ͸ύλʔϯΛ໢ཏ͢Δ͜ͱͰ࣮ݱͰ͖ͨ  ● ϞσϦϯάաఔͰੜΈग़ͨ͠੒Ռ෺ (ύλʔϯද, ঢ়ଶભҠਤ, γʔέϯεਤ) Λݩʹ  ੜΈग़ͨ͠ίʔυ͸ɺอकੑ, Մಡੑ, ςετ༰қੑ͕උΘͬͨ  ● ෳ਺ਓͰڠྗͯ͠औΓ૊Μͩ͜ͱͰɺ։ൃӡ༻ऀͷՄ༻ੑ΋ಘΒΕͨ