Marketing and Outreach Strategies for Research Data Services

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BRIANNA MARSHALL @notsosternlib CAMERON COOK @cameron_ccook UNIVERSITY OF WISCONSIN

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Brianna Marshall Digital Curation Coordinator Lead, RDS

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Cameron Cook Digital Curation Assistant SLIS Student

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about RDS Research Data Services •  Education + training •  Consultations •  Data management plans (DMPs) researchdata.wisc.edu @UWMadRschSvcs

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the team

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6.5% over two years Image courtesy of Flickr user truthout (CC BY NC SA)

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Image used courtesy of Alex Calcatelli: http://www.skillshare.com/classes/design/Love-Your-Letters-Communicate-Visually-with-Words/393632797/projects/5952

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Image courtesy of Flickr user thomashawk (CC BY NC)

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new focuses •  getting organized •  tracking + assessment •  website overhaul •  focus on design •  blog content •  outreach •  social media

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Image courtesy of Flickr user cdevers (CC BY NC ND)

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staying organized

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challenges •  Scheduling! •  We change up our processes frequently, meaning we still need plenty of check-ins •  Considering sharing some RDS documentation openly – what does that mean for our existing systems?

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tracking + assessment

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challenges •  Where to even start… •  Deciding –  What to collect / track –  When to collect / track it –  Making it a habit –  Figuring out how to make sense of the data

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website overhaul

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[ researchdata.wisc.edu ] MAY 2015

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Image used courtesy of Twitter user @davechenell

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project plan

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mockups

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content inventory

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•  tweaking CSS •  card sort exercise •  more inventories, all the inventories •  migration of content + tables •  blog guidelines to keep fresh content small changes toward better UX

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[ researchdata.wisc.edu ] AUGUST 2015

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[ researchdata.wisc.edu ]

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RDS website progression

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challenges •  Conveying design vision + purpose •  Project management •  Roles, responsibilities, and decisionmaking

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focus on design

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brown bag flyers

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challenges •  Good design takes time •  Ensuring RDS design ideas also fit within the UW brand •  Without Canva for work, we need to closely track our brand colors, fonts, and styles

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we also made some pretty sweet comics

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http://researchdata.wisc.edu/news/happy-halloween-from-rds/

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https://twitter.com/hashtag/fallintogoodRDM?src=hash

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http://researchdata.wisc.edu/tag/research-data-valentines/

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challenges •  Marketing campaigns are a time consuming process •  How do you build on success? •  Marketing is about timing and finding the right communication channels

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RDS blog + content

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shareable relevant series

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challenges • Even with good processes + workflows for generating content, content is hard and takes work • Getting team contributions is diﬃcult without top-down control • Commitment issues with deadlines / editorial calendars

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outreach

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RDS digest

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MailChimp •  Email service for building and saving email templates, tracking individual ‘campaigns’ •  “Free forever” under 2,000 subscribers (12,000 emails per month) •  Upgrade: pay by subscribers. Shared accounts, automation, connect to Google Analytics

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digest workflow

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campaign builder

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mobile view

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subscribers

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assessment

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•  Staying on schedule •  Keeping a monthly email blast fresh •  Showing up in their inbox is important - clicks and subscribers come later challenges

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social media

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RDS twitter @UWMadRschSvcs

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challenges • Social media can be intimidating - it takes patience and willingness to try new things • Engagement from followers requires content + media; both take time • Lost in a sea of many voices, it’s hard to stay motivated + build on your momentum

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and we still found some time to teach, too

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RDM (RDS!) doesn’t exist in a vacuum. Image courtesy of Flickr user SenseiAlan (CC BY)

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Building relationships •  UW sister groups •  “Inreach” to librarians Image courtesy of Flickr user stevendepolo (CC BY)

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find these slide decks at: speakerdeck.com/bmarshall

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http://www.briannamarshall.com/2015/09/27/dil- reading-group •  Fall 2015 •  Participants (12) –  Liaison librarians –  Information literacy librarians –  Graduate students –  Library IT –  Academic IT •  Goals –  Explore RDM/info lit intersections in a fun, interdisciplinary way –  Create data management evangelists! •  Outputs –  Monthly notes –  Teaching + Learning Forum talk data information literacy reading group

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our marketing + outreach tips

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iterate quickly (and just as quickly shrug oﬀ the resulting mistakes!)

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playfulness is contagious.

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Image courtesy of Flickr user henrybloomfield (CC BY NC)ND)

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thanks for listening! Brianna Marshall brianna.marshall@wisc.edu Cameron Cook cccook3@wisc.edu Research Data Services researchdata.wisc.edu @UWMadRschSvcs

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Image courtesy of Flickr user mcleod (CC BY)