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2 March 29th 2023 by Jan Kiekeben SUCK Product Discovery Trainings WHY

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3 From experience to fail

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4 So, what’s the problem? 4

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5 The three problems of 
 product discovery trainings 3

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Artificial situations 6 1

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It’s NOT about the framework 7 2

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8 Growth Stages of Understanding Unconscious 
 Competence Conscious 
 Competence Conscious 
 Incompetence Unconscious 
 Incompetence Literacy Fluency Mastery Trainings Frameworks Craftsmanship Source: Jared Spool - Beyond the UX tipping point

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The damn daily grind 9 3

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10

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11 A different approach: •Coaching • Facilitation • Consulting

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12 Work in their complex 
 situation / product / team 1 Artificial situations

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13 Help the team become fluent by contributing your mastery 2 It’s NOT about the framework

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14 Nudge behavior 
 and form new habits 3 The damn daily grind

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15 How to get started? • Conditions • Environment • Practice

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16 Don't have stakes in the work • CONDITIONS

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17 Set up 
 regular check-ins
 and rules • ENVIRONMENT

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18 Gain some 
 coaching & facilitation
 skills • PRACTICE

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19 Stop preaching and start coaching

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20 Thank you