Slide 44
Slide 44 text
Hostility / Misbehavior / Manipulating People
British political data consulting firm Cambridge
Analytica, improperly accessed, manipulated, and
retained the data of over 50 million Facebook
users.
The data was collected through an app called
"thisisyourdigitallife," which was presented as a
personality quiz for research purposes. While
about 270,000 people downloaded the app and
consented to have their data collected, the app
also collected information from all of their
Facebook friends without their knowledge or
consent.
Cambridge Analytica used this data to build
psychological profiles of users and their friends,
which were then used for targeted political
advertising during the 2016 U.S. Presidential
election and the Brexit referendum.
https://recode.health/2018/04/02/cambridge-analytica-scandal-
research-ethics-call-action/
16
Trust & Transparency
Cambridge Analytica