Anatomy of a Blot Post - Speaker Deck

Slide 1

Slide 1 text

--- author: “Jake Trent” --- #Anatomy of a Blog

Slide 2

Slide 2 text

--- title: “” category: “

”
keywords: “”
tags: “”
description: “”
banner: “”
—
## introduction
## headers
## voice
`code`
## Length
## Conclusion

Slide 3

Slide 3 text

## Types of Posts Technical Thought

Slide 4

Slide 4 text

## Choosing a Title My search term Whimsy, abstract

Slide 5

Slide 5 text

Recent titles: “Format JavaScript with Prettier” “Working in an Open Space”

Slide 6

Slide 6 text

## Meta Data Category “Code” “Leadership” “Book”

Slide 7

Slide 7 text

## Meta Data Tags Reusable Site themes

Slide 8

Slide 8 text

“a” - “b” Tags a4j 1 accessibility 1 aes 1 agile 2 ajax 6 angularjs 14 aop 1 apache 1 api 1 art 2 auth 1 autonomy 2 backbone 6 bash 4 bcrypt 2 bind 1 blog 6 bower 2 branding 1 broccoli 2 browser 4 burn-out 1

Slide 9

Slide 9 text

## Meta Data Description Google result One sentence

Slide 10

Slide 10 text

Recent Descriptions: “Format your code automatically on commit with pretter.js.” “In the trendy open spaces of today’s tech environments, we need to find space for focused attention.”

Slide 11

Slide 11 text

## Introduction The “why” Value proposition Keep reading

Slide 12

Slide 12 text

Recent Intro: “My favorite thing about React is how it simplifies the mental model of the developer when coding a UI. The key is the repaint.”

Slide 13

Slide 13 text

## Headings Thought groups SEO, search terms

Slide 14

Slide 14 text

Recent Headers: “Yaks to Shave” “Add Middleware to Store” “Top-down Rendering” “Ask Nicely”

Slide 15

Slide 15 text

## Voice Positive, fun “you” (technical) “we” (thought) Like I talk

Slide 16

Slide 16 text

Recent silliness: “Install Prettier on your project today. Be within the first 5M npm downloads to receive free semicolon demolition.”

Slide 17

Slide 17 text

## Code Short Rm cruft, expose essence

Slide 18

Slide 18 text

No content

Slide 19

Slide 19 text

## Length 500 words Keep interest

Slide 20

Slide 20 text

Recent counts: 463 words 616 words 467 words 483 words

Slide 21

Slide 21 text

## Conclusion Quick End with question Invite reflection, sharing

Slide 22

Slide 22 text

Recent prompts: “How has React changed your mental model of UI dev?” “How are you productive in your open space?”