Supersized. Making design work in large organisations

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@benholliday UX & PM UX Oxford & DOPM Supersized. Making design work in large organisations

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@benholliday UX & PM UK’s largest public service department. Design team of 40+ people specialising in service design, interaction design, content design and front end development.

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@benholliday UX & PM Does your organisation   have design leadership?

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@benholliday UX & PM @benholliday UX & PM

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@benholliday UX & PM For traditional corporates, customers are not the end user, they have distributors and retailers …there’s this huge disconnect where they're oriented around servicing someone who’s not the end-user Matt Webb (interconnected.org)

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@benholliday UX & PM “…it was a good experience” @benholliday UX & PM

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@benholliday UX & PM @benholliday UX & PM

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@benholliday UX & PM 1. Culture

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@benholliday UX & PM To deliver a great user experience… we need to get the design right we need to get the strategy right we need to get the organisation right

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@benholliday UX & PM

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@benholliday UX & PM benholliday.com/broken-windows @benholliday UX & PM

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@benholliday UX & PM 2. Collaboration

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@benholliday UX & PM gov.uk/service-manual/user-centred-design/resources/patterns

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@benholliday UX & PM Communities of practice are groups of people who share a concern or a passion for something they do and learn how to do it better as they interact regularly Emily Webber (emilywebber.co.uk)

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@benholliday UX & PM Team Team Team Team Team Team Team Team DM Front End Dev Front End Dev Health & Disability DM DM DM DM Content design Content design Interaction Design Interaction Design Retirement DM DM DM User Centred Design

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@benholliday UX & PM Team Team Team Team Team Team Team Team Front End Dev Front End Dev Health & Disability Content design Content design Interaction Design Interaction Design Retirement User Centred Design

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@benholliday UX & PM 3. Diversity

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@benholliday UX & PM @benholliday UX & PM

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@benholliday UX & PM 4. Empathy

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@benholliday UX & PM @benholliday UX & PM

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@benholliday UX & PM 5. Don’t worry who gets the credit

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@benholliday UX & PM …move from ‘everyone wants to solve the problem’ to ‘everyone wants the problem to be solved’ benholliday.com/everyone-wants-to-solve-the-problem

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@benholliday UX & PM 1. Start with culture 2. Help people realise they’re better off working with others 3. Encourage people to think for themselves 4. Introduce empathy as a tool for understanding the world 5. Don’t worry who gets the credit benholliday.com/everyone-wants-to-solve-the-problem

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@benholliday UX & PM Supersized.   Go big or go home

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@benholliday UX & PM Design is everything that   your product does. It’s also the service around your product. How it’s sold, distributed and supported

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@benholliday UX & PM Go big. Push hard for   real design leadership

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@benholliday UX & PM We’re hiring:  digital.dwp.gov.uk/careers benholliday.com @benholliday