Slide 19
Slide 19 text
WHAT PATRON METADATA IS THERE?
• PII-style identi
fi
ers: name, email, campus ID, etc.
• Persistent pseudonymous identi
fi
ers (PPIs)
• 24601, No. 6, 007, 8675309, 7 of 9, Eleven…
• You know who (some of) those are, right? Yeah. Given a PPI, The Content
Vendor can likely figure out who Dr. Owl is too. Behavioral tracking and
web bugs are all it takes!
• SeamlessAccess calls PPIs “anonymous.” This is flat wrong.
• Non-PII/PPI metadata: “entitlement metadata”
• “This person is tenured faculty in the Ornithology department with
courtesy appointments in Philosophy, Religion, and Folklore.”
• Given enough of this, and/or combining it with web-bug and behavioral
data, The Content Vendor can absolutely reidentify Dr. Owl.
First let’s ask what patron metadata even is there? Well, there’s standard P-I-I, like name and email address and
campus identi
fi
ers. Then there’s what I’m calling persistent pseudonymous identi
fi
ers, like a number that’s
consistently used over time to identify a given patron without using their actual name. So like, 2-4-6-0-1, Number
Six, the immortal double-oh seven, and so on
.
You know who at least some of those numbers are, right? Yeah, so this isn’t really privacy protecting. Given a
persistent pseudonymous identi
fi
er, The Content Vendor can easily use behavioral tracking and web bugs to tie that
identi
fi
er to Dr. Owl. SeamlessAccess calls these identi
fi
ers “anonymous” and I am really angry about that because
words mean things and PPIs are not anonymous. Deidenti
fi
ed, yeah. Anonymous, absolutely not
.
Anyway, so. Third kind of metadata is often called entitlement metadata, and it’s not about your identity, it’s a list of
campus groups you belong to. So for Dr. Owl that might look like, they’re faculty, they’re tenured, they’re in the
Ornithology department, and they’ve got courtesy appointments elsewhere.
If Dr. Owl is the only tenured faculty member with this speci
fi
c collection of appointments — well, they’ve basically
been immediately reidenti
fi
ed. They’re not anonymous to The Content Vendor at all.