Slide 17
Slide 17 text
1. RP / SP combined estimation (Ben-Akiva & Morikawa, 1990)
3. Maximize sum of the log-likelihood of RP model and SP model
17
>>GH.IH 8, 5, (, = = >>GH 5, ( + >>IH 8, 5, (, =
!!!" ", $ = &
#$%
&*+
&
'$(
)*+
ln )#
(+'*%
|+'
) , !!+" ., ", $, / = &
#$%
&,+
&
'$(
),+
ln )#
(+'*%
|+'
)
We can separate SP-specific biases by the parameter 8