Tweet
Tweet

Slide 1

Slide 1 text

GDS @benholliday GDS @benholliday Ben Holliday
 User Research Government Digital Service" "

Slide 2

Slide 2 text

No content

Slide 3

Slide 3 text

GDS @benholliday

Slide 4

Slide 4 text

GDS @benholliday

Slide 5

Slide 5 text

GDS @benholliday user research 
 not just usability

Slide 6

Slide 6 text

GDS @benholliday “…making something 
 really usable which 
 no one wants to use”" @leisa - Leisa Reichelt
 userresearch.blog.gov.uk/2014/06/25/user-research-not-just-usability

Slide 7

Slide 7 text

GDS @benholliday you can’t design 
 away complexity*" *or, UI can’t fix your UX

Slide 8

Slide 8 text

GDS @benholliday hackpad
 https://designpatterns.hackpad.com

Slide 9

Slide 9 text

GDS @benholliday the problem isn’t the design of the questions it’s why we’re asking the questions

Slide 10

Slide 10 text

GDS @benholliday

Slide 11

Slide 11 text

GDS @benholliday

Slide 12

Slide 12 text

GDS @benholliday usability doesn’t make things more usable*" *without the right design process

Slide 13

Slide 13 text

GDS @benholliday “usability tests …great for identifying problems [but] poor at identifying solutions”" @userfocus - David Travis
 userfocus.co.uk/articles/5-provocative-views.html

Slide 14

Slide 14 text

GDS @benholliday we’re not that great 
 at predicting what will work so we need 
 to iterate

Slide 15

Slide 15 text

GDS @benholliday researchers work with project teams

Slide 16

Slide 16 text

GDS @benholliday

Slide 17

Slide 17 text

No content

Slide 18

Slide 18 text

GDS @benholliday Involve the whole team. Everyone can contribute. Everyone can learn

Slide 19

Slide 19 text

GDS @benholliday functional prototypes
 test new ideas quickly

Slide 20

Slide 20 text

GDS @benholliday

Slide 21

Slide 21 text

GDS @benholliday use the tools that enable you to build things (quickly)

Slide 22

Slide 22 text

GDS @benholliday design patterns
 gov.uk/service-manual

Slide 23

Slide 23 text

GDS @benholliday hackpad
 designpatterns.hackpad.com

Slide 24

Slide 24 text

GDS @benholliday process interaction design" user research" content design

Slide 25

Slide 25 text

GDS @benholliday pop up research

Slide 26

Slide 26 text

GDS @benholliday lab based research

Slide 27

Slide 27 text

GDS @benholliday team analysis

Slide 28

Slide 28 text

GDS @benholliday we’re looking for actionable insights that will help us decide what to do next

Slide 29

Slide 29 text

GDS @benholliday use hypotheses to focus on learning

Slide 30

Slide 30 text

GDS @benholliday testing assumptions

Slide 31

Slide 31 text

GDS @benholliday something that’s usable won’t always create the right outcome

Slide 32

Slide 32 text

GDS @benholliday

Slide 33

Slide 33 text

GDS @benholliday

Slide 34

Slide 34 text

GDS @benholliday Assumption" People need to see a progress bar to help them complete the transaction." " Experiment: " We believe that removing the progress bar will not affect completion rates. We’ll know this is true if completion rates stay the same. progress indicators

Slide 35

Slide 35 text

GDS @benholliday completion rate is the same 
 without a progress bar

Slide 36

Slide 36 text

GDS @benholliday make user research part of your project" " use actionable insights" " test continuously and iterate" " focus on hypotheses " " challenge and test assumptions

Slide 37

Slide 37 text

GDS @benholliday …so no more ‘one-off’ usability testing

Slide 38

Slide 38 text

GDS @benholliday GDS @benholliday Ben Holliday" User Research Government Digital Service" "