UX for Developers - Speaker Deck

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UX FOR DEVELOPERS OR HOW I LEARNED TO STOP WORRYING   AND LOVE THE POST-IT NOTE JOHN ATHAYDE VP of DESIGN, CARGOSENSE @BOBOROSHI 02 NOVEMBER 2018

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http://www.ﬂickr.com/photos/michael-seljos/2073146716/

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METICULOUS

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LET’S GET STARTED

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UX DEBT IS TECHNICAL DEBT

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Deﬁnitions

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UX IA CX ID XD

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EXPERIENCE X

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http://visual.ly/disciplines-user-experience-design

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https://uxdesign.cc/the-spectrum-of-digital-design-roles-in-2018-3286390a9966

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WHAT IS “UX” &  WHY SHOULD YOU CARE?

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The What

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THE PROMPTNESS WITH WHICH USERS LEARN TO USE SOMETHING

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THE EFFICIENCY THEY ATTAIN WHILE  MAKING USE OF IT

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REMEMBER HOW TO USE IT HOW EASY IT IS   FOR THEM TO

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ERROR- PRONE IT IS HOW

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LEVEL OF  SATISFACTION THEY ATTAIN FROM USING IT

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LEVEL OF SATISFACTION THEY ATTAIN FROM USING IT THE PROMPTNESS WITH WHICH USERS LEARN TO USE SOMETHING THE EFFICIENCY THEY ATTAIN WHILE MAKING USE OF IT REMEMBERHOW TO USE IT HOW EASY IT IS FOR THEM TO ERROR-PRONEIT IS HOW

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“DESIGN THINKING”

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“[Design thinking is] innovation powered by … direct observation of what people want and need in their lives and what they like or dislike about the way particular products are made, packaged, marketed, sold, and supported.” —Tim Brown, CEO of IDEO “ ”

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“[It’s] a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity.” —Tim Brown, CEO of IDEO “ ”

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“LEAN”

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Taiichi Ohno FOUNDER OF THE TOYOTA PRODUCTION SYSTEM େ໺଱

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Taiichi Ohno FOUNDER OF THE TOYOTA PRODUCTION SYSTEM PRESENT CAPACITY = WORK + WASTE େ໺଱

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8.3x

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PRECISELY SPECIFY WHAT CUSTOMERS VALUE IDENTIFY THE VALUE STREAM FOR EACH PRODUCT MAKE VALUE FLOW WITHOUT INTERRUPTIONS LET THE CUSTOMER PULL VALUE FROM THE PRODUCER PURSUE PERFECTION —“Lean Thinking” by James P. Womack and Daniel T. Jones

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“LEAN STARTUP”

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BUILD MEASURE LEARN

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DESIGN THINKING +  AGILE PROCESS + LEAN STARTUP =

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“LEAN UX”

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“Lean UX is the practice of bringing the true nature of a product to light faster, in a collaborative, cross-functional way that reduces the emphasis on thorough documentation while increasing the focus on building a shared understanding of the actual product experience being designed.” —Jeff Gothelf, Lean UX “ ”

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The Why

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UX DEBT is TECHNICAL DEBT

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EXPERIENCE IS EVERYONE’S PROBLEM

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If there’s more truth in   HALLWAYS THAN   IN MEETINGS,   you have a problem. “ ” -Ed Catmull, President of Pixar/Disney Animation

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If there are people in your organization who feel they are not free to suggest ideas,   you lose. Do not discount ideas from unexpected sources. “ ” -Ed Catmull, President of Pixar/Disney Animation

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Our job as managers in creative environments   is to protect new ideas from those who don’t understand   that in order for greatness to emerge, there must be   phases of not-so-greatness. PROTECT THE FUTURE, not the past. “ ” -Ed Catmull, President of Pixar/Disney Animation

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YOU NEED TO COMPETE

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STATE OF THE ART

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Things would be wonderful  if we just had our own JONY IVE. “ ”

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NO DIRECTION “Mauritania”by John Spooner https://www.ﬂickr.com/photos/johnspooner/315157691 CC BY-NC 2.0

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NO TEAM “The Lone Socializer” by Staffan Cederborg https://www.ﬂickr.com/photos/155059340@N04/41737478572/ (CC BY-SA 2.0)

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OVERLOADED TEAM “40+293 Snooze” by bark https://www.ﬂickr.com/photos/barkbud/4906055297/ (CC BY 2.0)

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OUTSOURCED TEAM “LIASONS” by Marc Falardeau https://www.ﬂickr.com/photos/49889874@N05/7645123302/ (CC BY 2.0)

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OVERLOADED SPEC “255-365 Year 6 Books” by George Redgrave https://www.ﬂickr.com/photos/funﬁlledgeorgie/8330702243 (CC BY-ND 2.0)

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INCOMPLETE / OUT OF DATE SPEC “Mine Flue Tunnel” by Tom Blackwell https://www.ﬂickr.com/photos/tjblackwell/3652327674/ (CC BY-NC 2.0)

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The ﬁx(es)

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PODS (NOT TIDE)

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EVERYONE WANTS A SUPER SENIOR DESIGN GURU UNICORN

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ENGINEER PRODUCT MANAGER MOTION DESIGNER PROJECT MANAGER VISUAL DESIGNER FRONT END ENGINEER PROTOTYPE  ENGINEER EXPERIENCE DESIGNER QA UX RESEARCH

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RESEARCH

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SHADOW your users Photo by Leo Hildago | https://www.ﬂickr.com/photos/ileohidalgo/15090035480

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http://fortune.com/2016/03/16/livingsocial-layoffs/

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Yuji Yokaya http://www.forbes.com/forbes/2003/0217/056a.html TOYOTA SIENNA CHIEF ENGINEER

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(PROTO)- PERSONAS

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http://www.quietaction.com/blog/what-customers-are-you-creating.html

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MENTAL  MODELS

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http://johnnyholland.org/2009/01/book-review-mental-models/

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JOURNEY  MAPS

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HYPOTHESES

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AGILE STORIES As [user type], I want [some goal] So that [reason].

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LEAN UX HYPOTHESIS We believe that we will achieve [business outcome] if [persona type] can achieve [user outcome] with [this feature]

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LEAN UX HYPOTHESIS We believe that we will achieve [business outcome] if [persona type] can achieve [user outcome] with [this feature]

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LEAN UX HYPOTHESIS TABLE We will achieve… …if this user… …can achieve… …with this feature [Business Outcome] [Persona] [User Outcome] [Feature]

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SKETCHING

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STORY MAPPING

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“Story Map” by visualpun.ch (CC BY-SA 2.0)  https://www.ﬂickr.com/photos/visualpunch/10279105343

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STORY BOARDS

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From “Sprint” keynote slide deck by Jake Knapp

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SIX-UPS /   SKETCH BOARDS

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http://adaptivepath.org/ideas/sketchboards-discover-better-faster-ux-solutions/ http://kor.com/blog/personas-empathy-maps-and-6-ups-reign-at-uxbootcamp

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CRAZY EIGHTS

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http://www.fastcodesign.com/1672917/the-8-steps-to-creating-a-great-storyboard

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VISION BOARDS

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VISION BOARDS ~2011

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PINUPS

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CLICKABLE  PROTOTYPE

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http://christinazierold.de/portfolio/east-gippsland/

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PROTOTYPING TOOLS

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Deliverables should help drive decisions, not just document them. —Jenny Reeves  https://studio.uxpin.com/blog/5-reasons-freelance-ux-projects-fail/ “ ”

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TESTING

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http://www.uxbooth.com/articles/the-art-of-guerilla-usability-testing/

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What do you make of this? What would you do here? How would you do [that]? http://www.uxbooth.com/articles/the-art-of-guerilla-usability-testing/

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SO HOW MANY?

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“A Mathematical Model of the Finding of Usability Problems” by Jakob Nielsen and Thomas K. Landauer Proceedings of ACM INTERCHI’93 Conference (Amsterdam, 24-29 April 1993) http://dl.acm.org/citation.cfm?id=169166

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The main argument for small tests is simply return on investment: testing costs increase with each additional study participant, yet the number of ﬁndings quickly reaches the point of diminishing returns. There's little additional beneﬁt to running more than 5 people through the same study; ROI drops   like a stone with a bigger N . “ ” —Jakob Nielsen https://www.nngroup.com/articles/how-many-test-users/

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20 15 39 CARD  SORTING QUANTITATIVE STUDIES EYETRACKING “5” IS NOT ALWAYS THE OPTIMUM: https://www.nngroup.com/articles/how-many-test-users/

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Design  Systems

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CREATE A SINGLE  (VERSIONED) SOURCE OF   DESIGN TRUTH

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ATOMIC DESIGN PATTERNLAB.io

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Focus?

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https://medium.com/galleys/how-we-tried-to-design-our-own-book-cover-and-how-jessica-hische-saved-the-day-58551087cfea

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Designers temptation is to go away into their fancy design room and to magically solve problems. Designers are not very good about solving problems in isolation, but they are very powerful in mixed teams of helping   bring ideas to reality. “ ” —Daniel Burka, Design Partner at Google Ventures https://www.youtube.com/watch?v=v1HBqlxQjZI

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LOVE THE   FIRST TIME USER

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WHERE  AM I?

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“WHAT AM I SUPPOSED TO DO HERE?”

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DON’T BE EVIL

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“CLIPPY” 1997–2007

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https://medium.com/journey-group/  creating-users-not-addicts-73e1774297c7

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DESIGN IS TYPOGRAPHY

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The quick brown fox jumped over the lazy dog.

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The quick brown fox jumped over the lazy dog.

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The quick brown fox jumped over the lazy dog.

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The quick brown fox jumped over the lazy dog.

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The quick brown fox jumped over the lazy dog.

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The Quick Brown Fox JUMPED OVER THE LAZY DOG

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The Quick Brown Fox JUMPED OVER THE LAZY DOG

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The quick brown fox jumped over the lazy dog.

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The Quick Brown Fox JUMPED OVER THE LAZY DOG

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A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away. “ ” —Antoine de Saint-Exupery

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Design is just problem solving within a set of constraints. In the grand scheme of things, it rarely has anything to do with graphics. “ ” —Colm Tuite The Marvel Styleguide http://blog.marvelapp.com/the-marvel-styleguide/

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UX DEBT IS TECHNICAL DEBT

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JOHN ATHAYDE [email protected] @boboroshi www.developerux.com www.meticulous.com www.cargosense.com Thank You!