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Hi, I’m Richard…
Creative Director @ Propellernet
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me in 2014
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The quietest people in the room
can have the best ideas
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The quietest people in the room
can have the best ideas
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Anyone can have the best ideas
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works for
introverts
works for
extroverts
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works for
introverts
works for
extroverts
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How do you build a creative culture that
works for introverts , extroverts , everyone
in between and wherever they might be?
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1. Leaders 2. Process 3. Fun
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1. Leaders 2. Process 3. Fun
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“Your job is not to control the outcome. Your job is show up,
stay present, and honour the process”
- Rick Rubin
1.
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“Your job is not to control the outcome . Your job is show up,
stay present, and honour the process”
- Rick Rubin
Don’t be the first to speak up
and give opinions
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“Your job is not to control the outcome . Your job is show up,
stay present , and honour the process”
- Rick Rubin
Don’t be the first to speak up
and give opinions
Actively get the ’quieter’ voices
involved in conversations
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“Your job is not to control the outcome . Your job is show up,
stay present , and honour the process ”
- Rick Rubin
Don’t be the first to speak up
and give opinions
Actively get the ‘quieter’ voices
involved in conversations Keep the energy up!
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“Your job is not to control the outcome . Your job is show up,
stay present , and honour the process ”
- Rick Rubin
Don’t be the first to speak up
and give opinions
Actively get the ‘quieter’ voices
involved in conversations Keep the energy up!
Avoid Mondays if you can
Avoid Friday afternoons like the plague
Mid -morning is generally best
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“Collaboration starts when ego steps aside ”
- Rick Rubin
2.
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linkedin.com /in/mark-perkins linkedin.com /in/daniel -da -costa
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“We usually get to a point before we get into the
studio where there isn’t that sense of
anxiety or nervousness ”
- Rick Rubin
3.
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Creativity is about being vulnerable (and weird )
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Creativity is about being vulnerable (and weird )
so be vulnerable (and weird)
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1. Leaders 2. Process 3. Fun
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works for
introverts
works for
extroverts
THE CREATIVE PROCESS
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Brainwriting Brainstorming
THE CREATIVE PROCESS
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Brainwriting Brainstorming
THE CREATIVE PROCESS
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THE CREATIVE PROCESS
Briefing & initial
brainstorm
Solo ideation
Ideas written up & added
to a shared doc
Group discussion
Rapid ideation against insights
identified in brief
Approx. 5 days
Aids self -critique & headline
generation
Gives clear sense of
standout creative
Everyone shares & notes
circulated
Can also pair up/discuss
Full group has sight of ideas
shared
Forum for presenting,
builds & feedback
> > >
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THE CREATIVE PROCESS
Briefing & initial
brainstorm
Rapid ideation against insights
identified in brief
Everyone shares & notes
circulated
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THE CREATIVE PROCESS
Solo ideation
Ideas written up & added
to a shared doc
Group discussion
Approx. 5 days
Aids self -critique & headline
generation
Gives clear sense of
standout creative
Can also pair up/discuss
Full group has sight of ideas
shared
Forum for presenting,
builds & feedback
> >
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works for
introverts
works for
extroverts
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Either all in -person or all remote
Outlaw the mute button
AND/OR
Encourage the raise hand function
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“Collaboration starts when ego steps aside”
- Rick Rubin
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“Collaboration starts when ego steps aside”
- Rick Rubin
=
Everyone has a say in this process
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“No, this is how we’ve always done it”
- Not Your Friend
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1. Leaders 2. Process 3. Fun
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The importance of filling
your ‘creative cup’
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Dream clients
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Dream clients
no surveys
no f* cking maps
no search data
must use talent
must have a video element
must tie in with Christmas
must have experiential element
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One final thing:
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Give credit
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1. Leaders 2. Process 3. Fun
• Lead by giving others a voice
before yours
• Lean on external experts.
(You don’t need every answer)
• Make vulnerability & honesty
the norm
• Utilise brainwriting AND
brainstorming
• Agree on some simple
Zoom etiquette
• Give everyone a say in
the creative process
• Keep the creative cup full
& lean on varied interests
• Find ways to think outside of
the day -to-day to curb boredom
• Create a credit -giving culture !