Teaching Old Dogs New Tricks Moving from Design Research to Product Design Research 

Heya! I’m Stephen AKA Coxy, the old dog in this tail. 

How I work Experimentation Collaboration Cultures I do my best work with others Life is an experiment and so is work Ecosystems thinking and connections Qualitative Stories are wonderful windows 

That moment “Um, So we will know it’s usable but…” - Someone important’s boss 

Design Research vs Product Design Research Venus Mars Design Research focuses on What should we? Product Design Research focuses on Why should we? 

How we work at Domain 

Getting to work Better research this thing 

Insert Joke About “Wag”ile (or not) Delivery is top dog 

01 Frequent Delivery & Simplicity 

How do we make teams faster? Research Operations Research cadences Reduce the time to recruit, make sure research vendors are happy. And I get to help people with the annoying bits What happens if we try researching outside of the projects? Can we build a regular cadence to exploratory research 

How do we make teams faster? Research Operations Research cadences Reduce the time to recruit, make sure research vendors are happy and help people with the annoying bits What happens if we try researching outside of the projects? Can we build a regular cadence to exploratory research 1 1 1 1 1 Explore / usability Explore / usability Explore / usability Explore / usability Explore / usability 

02 Business, Developers (& Designers) (& Customers) together 

How we put people back in the convo? Getting to Discovery Opportunity Solution Tree Accelerating Discovery Finding an opportunity to do a quarter ahead research Mixed methods and focus to drive better future planning Helps splice / graft people’s needs into the product outcome process Can we take the regular exploratory research model and see if it works for ongoing discovery research? 

How we put people back in the convo? Outcome Opportunity / Need Potential solutions Potential solutions Lean experiments Lean experiments 

How we put people back in the convo? Getting to Discovery Opportunity Solutions Tree Accelerating Discovery Finding an opportunity to do a quarter ahead research Mixed methods and focus to drive better future planning Helps splice / graft people’s needs into the product outcome process Can we take the regular exploratory research model and see if it works for ongoing discovery research? 1 2 1 2 1 Explore / usability Discovery Explore / usability Explore / usability Discovery 

03 Face 2 Face conversations 

How we put people back in the convo? PM’s & Teams involved Teams without design? Fitting people in? What happens when PM’s run interviews? What tools can we provide to get them thinking about customers? Education - How do we? HEART - What could we? Research backlogs - Can you? At what point do we bring people into the design process? Co-design in sprints 

Self organising & reflective teams 04 

How do we remain flexible? Frameworks & tools Education Respostories & org memory Human stories Build a map Research planners and templates, guides - not processes Teaching others how to do and interpret research Repositories but a simple one that responds to needs Indexable stories that talk about people Look at how your plans are rolling out 

How do we remain flexible? Frameworks & tools Education Respostories & org memory Human stories Build a map Research planners and templates, guides - not processes Teaching others how to do and interpret research Repositories but a simple one that responds to needs Indexable stories that talk about people Look at how your plans are rolling out 

How do we remain flexible? Frameworks & tools Education Respostories & org memory Human stories Build a map Research planners and templates, guides - not processes Teaching others how to do and interpret research Repositories but a simple one that responds to needs Indexable stories that talk about people Look at how your plans are rolling out 

How do we remain flexible? Frameworks & tools Education Respostories & org memory Human stories Build a map Research planners and templates, guides - not processes Teaching others how to do and interpret research Repositories but a simple one that responds to needs Indexable stories that talk about people Look at how your plans are rolling out 

How do we remain flexible? Frameworks & tools Education Respostories & org memory Human stories Build a map Research planners and templates, guides - not processes Teaching others how to do and interpret research Repositories but a simple one that responds to needs Indexable stories that talk about people Look at how your plans are rolling out 

What changes did I have to make? Data Analysis Getting closer to the data, understanding through # Market Research Doing more quantitative market research Product Management Think like a local, find ways to integrate Moving parts Keeping track of everything visually 

Things i’ve learnt or i’m learning Biz & Needs Flexibility Empathy Find Heroes How do outcomes map to needs Meet the org where it’s at Democratise Research Learn more fasterer 

That moment (redux) “Great - let’s see how that goes!” - Someone important’s boss 

Finally I’m still at Domain: ● I made it through my 6 month probation. ● I’m still an old dog. ● But I have some new tricks. 

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