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Packaging—and the Gone Girl with the Dragon Tattoo on the Train Claire Giordano | Monki Gras 2017 | London #monkigras @clairegiordano

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• Product Manager • Product Marketing • Engineering Manager • Alum of Brown, Sun, A9, Quantum • @clairegiordano About Me Storage | Operating Systems | SaaS | Developer Tools #monkigras @clairegiordano

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#monkigras @clairegiordano

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#monkigras @clairegiordano

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www.fivethirtyeight.com/features/the-gone-girl-with-the-dragon-tattoo-on-the-train/ #monkigras @clairegiordano

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#monkigras @clairegiordano

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How is the packaging of ideas & information changing—and what does that mean for us? #monkigras @clairegiordano

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Production | Creation #monkigras @clairegiordano

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Distribution | Reach #monkigras @clairegiordano

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Access The George Peabody Library, Johns Hopkins University #monkigras @clairegiordano

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www.ted.com/talks/sarah_kay_if_i_should_have_a_daughter #monkigras @clairegiordano

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I show up to each new poem with a backpack full of everywhere else I’ve been.” —Sarah Kay “ #monkigras @clairegiordano

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Books 1 #monkigras @clairegiordano

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Do you know how long it took me to get new books to read the summer after 9th grade? #monkigras @clairegiordano

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By Billy Hathorn (Own work) [CC BY-SA 3.0] Time: 35+60+40=2.25 hrs/wk Selection Discovery Carry Open #monkigras @clairegiordano

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Selection Discovery Anywhere Seconds Larger Font Sizes Democratizes Publishing… 24x7x365 Small & Light #monkigras @clairegiordano

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The Economist 2 #monkigras @clairegiordano

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How does a 173-year-old publication […] fit on a messaging app whose unique selling point is bite-sized, disappearing videos?” —Lucy Rohr, The Economist “ Medium | Severe Contest | Oct 7, 2016 www.medium.com/severe-contest/the-economist-launches-on-snapchat-discover-dc1d589b9504# #monkigras @clairegiordano

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#monkigras @clairegiordano

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#monkigras @clairegiordano

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You can’t deny the power of Snapchat as a content distribution platform. And you can’t deny the power of the Snapchat Generation.” —Lydia Kaldas, SVP of Strategy and Channel Relationships Folio |Oct 20, 2016 | www.foliomag.com/brief-convo-snapchat/ “ #monkigras @clairegiordano

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Millenial audience New forms of powerful, satisfying (visual) content Enables subscriptions model Experimentation & data Why Package on Snapchat? #monkigras @clairegiordano

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Serendipity & Story 3 #monkigras @clairegiordano

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www.twitter.com/mwichary/status/791709895083102209 #monkigras @clairegiordano

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#monkigras @clairegiordano www.twitter.com/mwichary/

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#monkigras @clairegiordano www.twitter.com/mwichary/

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www.twitter.com/mwichary/ #monkigras @clairegiordano

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Reach audience that wouldn’t otherwise reach “Slow reveal”: tell story in lyrical, serial way Interaction with readers is part of magic www.twitter.com/mwichary/ Packaging a Story on Twitter #monkigras @clairegiordano

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Meanwhile, on Instagram www.instagram.com/heyharryheymatilda/ #monkigras @clairegiordano

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Why Package Stories On Instagram? Direct from creator to audience Mix photography & written word “Slow reveal”: tell in serial way Interact with readers Secure audience—then publisher #monkigras @clairegiordano

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Creators/Producers •New forms, mixed media •Reduced cycle times •Democratized access •Increased reach Consumers/Users •Massive selection •Better discovery •Immediacy •Anywhere & anytime •Customize: fonts, zoom •Delight: forms, serialized •More & more & more 11Ways Packaging Benefits Us #monkigras @clairegiordano

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Claire Giordano (Own Work) CC BY-SA 3.0 The best packaging— for ideas and information—enables convenience. #monkigras @clairegiordano

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Claire Giordano (Own Work) CC BY-SA 3.0 Convenience kills, and yet… Amid all this information —How to focus ? —How to choose ? —How to think ? #monkigras @clairegiordano

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Thank you! Claire Giordano @clairegiordano www.linkedin.com/in/claireg #monkigras @clairegiordano