WordPress Design Trends

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I am Mel Choyce • Design Engineer at Automattic • WordPress core contributor • Live in Boston, MA • @melchoyce | choycedesign.com | melchoyce.com

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Trends are just tools

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Industry Trends

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WordPress can do almost anything

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Microsites for   Big Companies

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Tech Blogs

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News / Big Media

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Enterprise

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Celebrities

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Apps

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Future

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Visual Trends

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Syncing up with Industry Trends Faster

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Standardization of Design Patterns

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Material Design

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Flat Design

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http://designmodo.github.io/Flat-UI/

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Mobile Patterns  on the Web

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Oﬀ-Screen Menus

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https://thethemefoundry.com/wordpress-themes/bailey/

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Single Column Designs

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https://wordpress.com/themes/ecto

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https://wordpress.com/themes/scrawl

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Modular Design

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Cards

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Tiles

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http://www.84paris.com/en/home

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Animation

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Animation

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Animation (Bad)

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Animation (Bad)

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Parallax on the Decline

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Immersive, Media-Rich Experiences

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http://brandts.dk/

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Video Headers   or Backgrounds

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Designing to Drive Reader Engagement

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Read time

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Progression

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Inﬁnite Scrolling  of Posts

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Design that Look   More Like Print

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Richer, More Reﬁned Typography

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Complex and Asymmetrical Grids

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https://dribbble.com/shots/2131697-Bear-Mattress-Full

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https://dribbble.com/shots/2003347-Troubadour-Goods-product-page

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https://dribbble.com/shots/2132930-CHX-Studio-Creative-Production

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Future

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Gradients Making a Comeback

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https://dribbble.com/shots/2124489-The-Opoiki-Free-PSD

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Illustration

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https://dribbble.com/shots/2128057-Whale-Migration

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http://www.altosadventure.com/

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https://dribbble.com/shots/2131995-Home

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Theme Trends

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Responsive Web Design

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It’s not a trend: it’s an expectation Go responsive or go home.

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“Responsive” is the #1 used feature ﬁlter in the WordPress.org Theme Directory (Leading the #2 ﬁlter by 19.1%) https://wordpress.slack.com/archives/meta/p1435859343000128

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“Though 79% of [Themeforest] themes say they’re responsive, these make up 93% of overall earnings.” http://inside.envato.com/pressnomics/

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Resolution Independence

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Icon Fonts

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Icon Fonts

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SVG

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https://wordpress.org/plugins/ricg-responsive-images/

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Specialization

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“WordPress theme buyers are often characterized as wanting the highest number of features that can be crammed into a single theme. Our search data contradicts this.” http://inside.envato.com/pressnomics/

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“Over 70% of ThemeForest searches are focused around niche themes.” http://inside.envato.com/pressnomics/

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Thank you! @melchoyce | choycedesign.com | melchoyce.com