The art of not launching a product Paul Lenser Product Marketing Manager Sprout Social Lessons learned from abandoning a product launch

Create and market add-on feature packages Our goal

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Add-ons fix the bloated packaging perception

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#1 go-to-market priority for 2019 Marketing a Customer Care add-on package was our

Standard Plan Features • Message Tagging • Custom Influencer List (VIP) • Inbox Views • Asset Library • Automated Rules • Saved Replies • Crisis Monitoring / Spike Alerts • Team & Productivity Reporting • Task Completion Reporting • Twitter Customer Satisfaction Survey • Suggested Twitter Replies • Helpdesk Integration • Message Tagging • Custom Influencer List (VIP) • Inbox Views • Asset Library • Automated Rules • Saved Replies • Crisis Monitoring / Spike Alerts • Team & Productivity Reporting • Task Completion Reporting • Twitter Customer Satisfaction Survey • Suggested Twitter Replies • Helpdesk Integration Standard Plan Standard Plan with Customer Care add-on

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How we were feeling... Sales/Success Me Product Marketing

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Lesson learned Gather and share

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Product

Product Marketing

Product Marketing Support

Product Marketing Support Success

Product Marketing Support Sales Success

Lesson learned Be the empathy champion

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New Attitudes... Sales/Success Me Product Marketing

Lesson learned Be the objective voice

Now that we have the full picture, does this still meet market demands? Ask this question

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Lesson learned Turn lemons into lemonade

Gather and share the whole story Lessons Learned Be the empathy champion Be the objective voice Turn lemons into lemonade

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Thank you Paul Lenser [email protected] linkedin.com/in/paullenser