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By Vineet Talwar
@vineetsktalwar
Google ‘Core Web Vitals’:
Improving the performance
and SEO of WordPress
websites for a better user
experience
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#WCGR2021
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Let’s talk about buttons
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Terminology
• DNS
• Latency
• Time to Interactive (TTI)
• First Contentful Paint (FCP)
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Core Web Vitals
https://web.dev/vitals
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Google wants you to speed up
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Google <3 User Experience
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Bad website performance
has a measurable
business impact
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https://www.thinkwithgoogle.com/intl/en-ca/marketing-strategies/app-and-mobile/mobile-page-speed-new-industry-benchmarks/
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“
But How?
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“
Website Hosting
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Website Hosting
• Shared
• Dedicated
• Cloud
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“
Go Cloud!
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Source: Reddit
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DNS
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Testing
• Tools.pingdom.com
• Lighthouse test (web.dev)
• Gtmetrics
• Chrome devtools
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Images
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Images
LAZY LOADING RESPONSIVE
IMAGES
USE LIGHTER
FORMATS
IMAGES
OPTIMIZATION
IMAGES CDN
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Lazy Loading
§ Lazy loading offscreen images with JS
§ Lozad.js or Lazysizes
§ ![]()
§ Library as fallback with loading=lazy
https://web.dev/browser-level-image-lazy-loading/
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Image Optimization
• Tinypng
• Smush
• Optimizilla
• https://images.guide
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webp is new black.
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Images CDN
• S3+ CloudFront
• Digital Ocean Spaces
• Jetpack Photon
• Akamai CDN
• Fastly
• Plugins: W3 Total Cache,
WP Offload S3
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Fonts
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Fonts
• Font Swap –
http://fonts.googleapis
.com/css?family=Robot
o&font-display=swap
• @font-face {
• font-family: ‘custom
font’;
• src:url(..);
• font-display: swap;
• }
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Caching
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Caching
• Page Cache
• Browser Cache
• Object Cache
• Database Cache
• Transient Cache
• Opcache, Redis, Memcached
• Plugins: W3 Total Cache, WP Super
Cache
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Transient Caching
'featured',
'posts_per_page' => 5
)
);
// Put the results in a transient. Expire after 12
hours.
set_transient( 'foo_featured_posts', $featured, 12
* HOUR_IN_SECONDS );
}
?>
// Run the loop as normal
have_posts() ) : ?>
have_posts() ) : $featured->the_post(); ?>
// featured posts found, do stuff
// no featured posts found
Using Trasients with WP_Query to retrieve featured posts
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Jake Archibald at google i/o16
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“
Go Offline!
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Source: chunkbytes.com
Progressive Web
Apps (PWA)
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Service Workers
Source: Medium
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JS and CSS
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Critical CSS
• Inline Critical CSS: addyosmani/critical,
filamentgroup/criticalcss,
pocketjoso/penthouse
• Load CSS Async: filamentgroup/loadCSS
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Javascripts
• High bootup time
• Defer Third Party Embeds
• Obese Expensive Libraries
• Split the Code
• Preload, preconnect, prefetch, dns-prefetch
• Minify, Automate minification
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Minify
• Minify CSS, Minify JS
• Optimize libraries with webpack:
GoogleChromeLabs/webpack-libs-optimizations
• Plugins: Autoptimize, W3 Total Cache
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Compression
• Compress everything
• Gzip, brotli
• Configure in Web server
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Resource Hints
• Preconnect Critical Origin
• Preload Critical Scripts
• Prefetch Visible Links
• Priority Hints (For Future)
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Adaptive serving
• Data saver mode / Light Applications
• Slow network specific version
• Offline first
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Scaling
• Scale Up and Scale Forward
• Load Balancer Architecture
• Serverless
• Elasticsearch for queries
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What else ?
• Bloats
• Unwanted Plugins
• Optimize DB
• Cleanup wp-admin
• Expiry Header
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Source:
knowyourmeme.c
om
Possible Issues ?
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Website Speed is more
important than ever
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Core Web Vitals have
to be part of every SEO
audit
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E-Mail: v.talwar@searchmetrics.com
Twitter: @vineetsktalwar
Thank You