Comics are Real Work - dsgnday Amsterdam 11/11/14

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Comics are real work Bonny Colville-Hyde User experience Architect @almostexact

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How do we make great digital stuff?

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User research is Awesome.

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We need to ask people how they do things…

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…why they do them…

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…and when they do them.

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…And we need to Listen to what they say!

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User research

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Documenting & communicating Human experiences is hard

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If we don’t engage decision makers, we fail.

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People love Stories

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People Love Comics

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17,897

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17,897 Comic strips 50 years Peanuts, Charles Schulz

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the longest story ever told by one person

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Why comics?

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Verbal Non Verbal

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Facial Expressions Eye contact Body language Gestures Speech

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Non-Verbals & Comics

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The power of Suggestion

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Great! I’ve booked my train home!

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“…But comics are for kids – My clients wouldn’t get it…”

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Charles Schulz

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The fun bit!

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Basic skills: Understanding comics

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Single panel:

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Strip:

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Pages:

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Yay! Gutters!

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storytelling

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? !!!

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Buy this

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“…But I can’t draw…”

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xkcd.com/386

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Basic skills: Drawing faces

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Basic skills: Drawing expressions

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Basic skills: Drawing figures

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1. Skeleton 2. Sausages 3. Detail 4. Inking

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5. Tidy up 6. Vectors 7. Colour

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Basic skills: characters

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Basic skills: Creating a comic

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Planning is REALLY important!

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Practical ways to use comics

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Pitching

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Camera Shop The A fake brief:

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… they currently have a well developed customer base of professional photographers… …but they want to increase the number of amateur photographers shopping with them.

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Via the Money Saving Expert forum Finding ideas:

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•  ‘Bob’ wants to buy a new compact camera. •  He’s shopped around , but has been overwhelmed by the variety and choice of cameras. •  He doesn’t want a lot of fancy features, but he does care about the image quality . •  He has up to £100 to spend. •  He is looking for help to make a decision.

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•  Bob wants to buy a new camera because his current one has broken. He wants to replace his camera before he goes on holiday . •  He has looked on several websites, but has been overwhelmed by the choice. He needs help to refine appropriate cameras into a more manageable shortlist, or even to find the best one for him. •  The site or app needs to allow him to control his searching and browsing so he can manage the volume of results. It needs to give him choice but not overwhelm him. •  He needs to be able to look at cameras based on their size (he wants it to be compact), their image quality (it needs to take nice pictures) and its price (it must be under £100).

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1. Introduce Bob 2. Bob’s camera has broken 3. Bob looks for cameras online 4. Bob gets overwhelmed 5. Bob finds The Camera Shop 6. Bob finds ‘The Compact Camera’ finder 7. Bob filters compact cameras by price and size 8. Bob finds a camera he is interested in 9. Bob browses photos taken with the camera from Flickr 10. Bob feels satisfied and purchases the camera

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Share research (A.K.A: Bringing research to life)

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Test ideas with users

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Kevin CHENG, Yahoo

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Develop personas

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Meet ‘Denise’:

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Communicate & explore ideas

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ScoI McCLOUD, Google Chrome

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Comic created for conceptual iOS ﬁtness app ‘Training Buddy’

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Comic created for conceptual iOS ﬁtness app ‘Training Buddy’

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Key points to remember

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engage decision makers

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Speak to users as often as possible

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Plan!

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Wait for ink to dry before using an eraser

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Enjoy yourself

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Thank you! @almostexact