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© 2021 Contentful Fireside Chat: People and Process for Leading Digital Teams Digital-First Playbook: Part 1 #DigitalFirstSeries

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© 2021 Contentful © 2021 Contentful Today’s hosts Paul Biggs Director, Product Marketing Dion Hinchcliffe VP and Principal Analyst #DigitalFirstSeries

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© 2021 Contentful Please ask questions! Type your questions into the Q&A window of Zoom — we’ll be keeping an eye on it during our chat © 2021 Contentful #DigitalFirstSeries

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© 2021 Contentful Leading brands operate with a new digital playbook It’s not just about technology — it takes a holistic approach Builder ethos; digital as a core competency Decoupled, agile teams; structured content reuse API-first, cloud-native, digital experience stacks People Platform Playbook Multi-webinar series, starting today with People (and a dash of Playbook) #DigitalFirstSeries

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© 2021 Contentful 1. This era’s heroes: the Digital Builders 2. This era’s champions: the Digital Leaders 3. How do they work together? With time for Q&A at the end — but we’d love your questions during our chat as well! Three topics for today’s chat on People #DigitalFirstSeries

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© 2021 Contentful This era’s change agents: Digital Builders #DigitalFirstSeries change agents (builders)

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© 2021 Contentful “The single most important element in driving successful digital transformation, or whatever you call your large-scale or enterprise-wide technology change efforts, is the ability to execute. You can survive bad or lacking leadership, poor or no strategy, even mediocre technology, if you can actually get something done. And that requires a unique talent…” Dion Hinchcliffe, VP and Principal Analyst #DigitalFirstSeries

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© 2021 Contentful #DigitalFirstSeries The new digital leadership mindset

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© 2021 Contentful CIOs are feeling a lot of pressure to go faster #DigitalFirstSeries

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© 2021 Contentful Q & A with Dion and Paul #DigitalFirstSeries

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© 2021 Contentful • The Builder Ethos idea was born from this a16z presentation: https://a16z.com/2020/01/09/the-developers-way/ • Videos with Ray Wang (of Constellation) and Shawn Mandel: https://vimeo.com/230209343 and then https://vimeo.com/358502248 • Dion has another really interesting graphic on the digital mindset of today's modern leader that you should check out too: https://twitter.com/dhinchcliffe/status/1394745963412078594 — make sure to give it a retweet :) • Research on digital factories: https://www.mckinsey.com/business-functions/digital-mckinsey/our-insights/how-a-digital-fa ctory-can-transform-company-culture • For more info on the Builder Ethos, and details on the specific roles we are seeing in these new cross-functional, digital teams, you can read our recent blog post: https://www.contentful.com/blog/2021/07/06/builder-ethos-digital-team-dna/ • Towards a Smarter World podcast: https://simplea.com/Treasury/Podcasts Resources mentioned during webinar: