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You live and die by your ideas @petewsmart - UX London 2014 Peter Smart Hello!

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Peter Smart @petewsmart tweet at me baby! @petewsmart - UX London 2014 A little intro

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Peter Smart @petewsmart tweet at me baby! @petewsmart - UX London 2014 A little intro

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Flights Res Arrivals Departures Disruption Punctuality Diversions 53% ARtG Arrivals trend 55% RtG Flights overview Terminal 5 Overview @petewsmart - UX London 2014 A little intro

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@petewsmart - UX London 2014 A little intro 50 Problems in 50 Days

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@petewsmart - UX London 2014 Process Key user groups

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@petewsmart - UX London 2014 Process Key user groups 1. Passengers 2. Airline staff 3. Machines

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@petewsmart - UX London 2014 Process Key limitations

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@petewsmart - UX London 2014 Process Key limitations 1. Information 2. Format 3. Printing

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@petewsmart - UX London 2014 Process What if? 1. Information was more accessible? 2. Passes felt less awkward to handle? 3. Passes added value to your travel?

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@petewsmart - UX London 2014 Process

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_ 300,000 unique visits @petewsmart - UX London 2014 Process

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_ 300,000 unique visits _ Global news coverage @petewsmart - UX London 2014 Process

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_ 300,000 unique visits _ Global news coverage _ 1000s of petitions to airlines @petewsmart - UX London 2014 Process

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_ 300,000 unique visits _ Global news coverage _ 1000s of petitions to airlines @petewsmart - UX London 2014 Process

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What about when it counts?

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@petewsmart - UX London 2014 Process We live and die by our ideas

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@petewsmart - UX London 2014 Process We live and die by our ideas Product design / Service design Health systems / Finance / Welfare Business models / management / strategy

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Vigilance theory Strong Attention Weak Time Sternberg, Robert (2009). Cognitive Psychology. Belmont: CA: Wadworth Cengage Learning. p. 142.

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@petewsmart - UX London 2014 Process We live and die by our ideas Product design / Service design Health systems / Finance / Welfare Business models / management / strategy

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@petewsmart - UX London 2014 Hasta la vista baby!

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Flex your muscles! @petewsmart - UX London 2014 Hasta la vista baby!

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@petewsmart - UX London 2014 Now for some wisdom... “The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed.” Tim Brown, IDEO

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@petewsmart - UX London 2014 Hasta la vista baby!

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@petewsmart - UX London 2014 1. Stretch 2. Eat right 3. Rest Hasta la vista baby!

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Push yourself out of your comfort zone @petewsmart - UX London 2014 Stretch

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Push yourself out of your comfort zone @petewsmart - UX London 2014 Stretch

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@petewsmart - UX London 2014 The learning zone Oh sh!t panic zone Learning zone Comfort zone Source: White, Alasdair A. K. (2009): From Comfort Zone to Performance Management. White & MacLean Publishing.

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Performance Arousal Low High Weak Strong The Yerkes-Dodson Law Source: Diamond DM, et al. (2007). "The Temporal Dynamics Model of Emotional Memory Processing: A Synthesis on the Neurobiological Basis of Stress-Induced Amnesia, Flashbulb and Traumatic Memories, and the Yerkes-Dodson Law". Neural Plasticity: 33.

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@petewsmart - UX London 2014 The learning zone Oh sh!t panic zone Learning zone Comfort zone Source: White, Alasdair A. K. (2009): From Comfort Zone to Performance Management. White & MacLean Publishing.

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@petewsmart - UX London 2014 A design adventure 50 Problems in 50 Days

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@petewsmart - UX London 2014 A design adventure

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Push yourself out of your comfort zone @petewsmart - UX London 2014 Stretch

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Generate 100 ideas @petewsmart - UX London 2014 Stretch

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Flash design @petewsmart - UX London 2014 Stretch

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Personal pursuits @petewsmart - UX London 2014 Stretch

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Paper prototyping @petewsmart - UX London 2014 Stretch

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Take a step back @petewsmart - UX London 2014 Stretch

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!??????! @petewsmart - UX London 2014

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1. Stretch 2. Eat right 3. Rest

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@petewsmart - UX London 2014 Fin. Thank you! @petewsmart [email protected] Or say hi

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@petewsmart - UX London 2014 Fin. Thank you! @petewsmart [email protected] Or say hi