Running a successful business
without it ruling your life
Claire Taylor
TU MARKETING
Speakerdeck.com/cltaylor
@ClaireTaylorUK
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RUNNING A SUCCESSFUL
BUSINESS
WITHOUT IT RULING
YOUR LIFE
PRESENTED BY CLAIRE TAYLOR
#BrightonSEO
@ClaireTaylorUK
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I started off in the corporate
world working all the hours
#BrightonSEO
@ClaireTaylorUK
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Didn't want to
work all the hours...
#BrightonSEO
@ClaireTaylorUK
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So along with my husband started
my own business in 2007
#BrightonSEO
@ClaireTaylorUK
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Ended up yet again
working all the hours d travelling
#BrightonSEO
@ClaireTaylorUK
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Fastforward to today and I
have created a business
that fits into my life instead
of my life fitting into my business
#BrightonSEO
@ClaireTaylorUK
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For me that means running,
hiking and travelling
#BrightonSEO
@ClaireTaylorUK
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Who wants to be
a millionaire anyway?
#BrightonSEO
@ClaireTaylorUK
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WHAT WE REALLY WANT?
#BrightonSEO
@ClaireTaylorUK
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FIRST THINGS FIRST:
SYSTEMS AND STRATEGY
• What do you actually do all day?
#BrightonSEO
@ClaireTaylorUK
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SYSTEMS AND STRATEGY
Every super successful business
has systems in placeay?
#BrightonSEO
@ClaireTaylorUK
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What do you actually do all day?
#BrightonSEO
@ClaireTaylorUK
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Your tasks fall into one of 3
categories:
• What do you HAVE to do (IGT)
• What can you automate
• What can you
outsource/delegate
#BrightonSEO
@ClaireTaylorUK
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Your tasks fall into one of 3
categories:
• What do you HAVE to do (IGT)
• What can you automate
• What can you outsource/delegate
#BrightonSEO
@ClaireTaylorUK
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Your tasks fall into one of 3
categories:
• What do you HAVE to do (IGT)
• What can you automate
• What can you
outsource/delegate
#BrightonSEO
@ClaireTaylorUK
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Your tasks fall into one of 3
categories:
• What do you HAVE to do (IGT)
• What can you automate
• What can you
outsource/delegate
#BrightonSEO
@ClaireTaylorUK
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TASK MANAGEMENT
#BrightonSEO
@ClaireTaylorUK
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TASK MANAGEMENT
• IGT is ALWAYS the priority
• Batch into similar tasks
• Time Block
• Don't over schedule
#BrightonSEO
@ClaireTaylorUK
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TASK MANAGEMENT
• IGT is ALWAYS the priority
• Batch into similar tasks
• Time Block
• Don't over schedule
#BrightonSEO
@ClaireTaylorUK
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• IGT is ALWAYS the priority
• Batch into similar tasks
• Time Block
• Don't over schedule
TASK MANAGEMENT
#BrightonSEO
@ClaireTaylorUK
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TASK MANAGEMENT
• IGT is ALWAYS the priority
• Batch into similar tasks
• Time Block
• Don't over schedule
#BrightonSEO
@ClaireTaylorUK
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You need at least one person
PEOPLE
#BrightonSEO
@ClaireTaylorUK
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Outsource anything that costs
£20 or less an hour
PEOPLE
#BrightonSEO
@ClaireTaylorUK
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Employ or Outsource?
PEOPLE
#BrightonSEO
@ClaireTaylorUK
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Clear comms, systems
and processes
PEOPLE
#BrightonSEO
@ClaireTaylorUK
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Look after them!
PEOPLE
#BrightonSEO
@ClaireTaylorUK
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• Be clear on when you will and won't be available
• No exceptions (unless an emergency)
• Let your team get on with it
BOUNDARIES
#BrightonSEO
@ClaireTaylorUK
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Be clear on when you
will and won't be available
#BrightonSEO
@ClaireTaylorUK
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No exceptions (unless an emergency)
#BrightonSEO
@ClaireTaylorUK
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Let your team get on with it
#BrightonSEO
@ClaireTaylorUK
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DECISION FATIGUE
#BrightonSEO
@ClaireTaylorUK
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• Form habits
• Use these techniques
• Keep your decision making
muscle for the important stuff
#BrightonSEO
@ClaireTaylorUK
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• Form habits
• Use these techniques
• Keep your decision making
muscle for the important stuff
#BrightonSEO
@ClaireTaylorUK
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• Form habits
• Use these techniques
• Keep your decision making
muscle for the important stuff
#BrightonSEO
@ClaireTaylorUK
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How many of you have read
the book 'Eat that Frog'?
SQUASH
THAT FROG
OR NOT!
#BrightonSEO
@ClaireTaylorUK
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Lot's of business and self
help books out there
#BrightonSEO
@ClaireTaylorUK
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Do what works for you!
#BrightonSEO
@ClaireTaylorUK
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Freeing up time isn't about
watching Netflix all day
#BrightonSEO
@ClaireTaylorUK
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It might mean you get
to travel more
#BrightonSEO
@ClaireTaylorUK
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Spend time with your children
#BrightonSEO
@ClaireTaylorUK
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Or do what I love
to do and run crazy
marathons!
#BrightonSEO
@ClaireTaylorUK
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It's about giving you back the
freedom to choose what you do
#BrightonSEO
@ClaireTaylorUK
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Now go make that million ;-)
and thank you for listening
#BrightonSEO
@ClaireTaylorUK