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Running a successful business without it ruling your life Claire Taylor TU MARKETING Speakerdeck.com/cltaylor @ClaireTaylorUK

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RUNNING A SUCCESSFUL BUSINESS WITHOUT IT RULING YOUR LIFE PRESENTED BY CLAIRE TAYLOR #BrightonSEO @ClaireTaylorUK

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I started off in the corporate world working all the hours #BrightonSEO @ClaireTaylorUK

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Didn't want to work all the hours... #BrightonSEO @ClaireTaylorUK

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So along with my husband started my own business in 2007 #BrightonSEO @ClaireTaylorUK

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Ended up yet again working all the hours d travelling #BrightonSEO @ClaireTaylorUK

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Fastforward to today and I have created a business that fits into my life instead of my life fitting into my business #BrightonSEO @ClaireTaylorUK

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For me that means running, hiking and travelling #BrightonSEO @ClaireTaylorUK

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Who wants to be a millionaire anyway? #BrightonSEO @ClaireTaylorUK

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WHAT WE REALLY WANT? #BrightonSEO @ClaireTaylorUK

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FIRST THINGS FIRST: SYSTEMS AND STRATEGY • What do you actually do all day? #BrightonSEO @ClaireTaylorUK

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SYSTEMS AND STRATEGY Every super successful business has systems in placeay? #BrightonSEO @ClaireTaylorUK

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What do you actually do all day? #BrightonSEO @ClaireTaylorUK

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Your tasks fall into one of 3 categories: • What do you HAVE to do (IGT) • What can you automate • What can you outsource/delegate #BrightonSEO @ClaireTaylorUK

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Your tasks fall into one of 3 categories: • What do you HAVE to do (IGT) • What can you automate • What can you outsource/delegate #BrightonSEO @ClaireTaylorUK

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Your tasks fall into one of 3 categories: • What do you HAVE to do (IGT) • What can you automate • What can you outsource/delegate #BrightonSEO @ClaireTaylorUK

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Your tasks fall into one of 3 categories: • What do you HAVE to do (IGT) • What can you automate • What can you outsource/delegate #BrightonSEO @ClaireTaylorUK

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TASK MANAGEMENT #BrightonSEO @ClaireTaylorUK

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TASK MANAGEMENT • IGT is ALWAYS the priority • Batch into similar tasks • Time Block • Don't over schedule #BrightonSEO @ClaireTaylorUK

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TASK MANAGEMENT • IGT is ALWAYS the priority • Batch into similar tasks • Time Block • Don't over schedule #BrightonSEO @ClaireTaylorUK

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• IGT is ALWAYS the priority • Batch into similar tasks • Time Block • Don't over schedule TASK MANAGEMENT #BrightonSEO @ClaireTaylorUK

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TASK MANAGEMENT • IGT is ALWAYS the priority • Batch into similar tasks • Time Block • Don't over schedule #BrightonSEO @ClaireTaylorUK

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You need at least one person PEOPLE #BrightonSEO @ClaireTaylorUK

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Outsource anything that costs £20 or less an hour PEOPLE #BrightonSEO @ClaireTaylorUK

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Employ or Outsource? PEOPLE #BrightonSEO @ClaireTaylorUK

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Clear comms, systems and processes PEOPLE #BrightonSEO @ClaireTaylorUK

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Look after them! PEOPLE #BrightonSEO @ClaireTaylorUK

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• Be clear on when you will and won't be available • No exceptions (unless an emergency) • Let your team get on with it BOUNDARIES #BrightonSEO @ClaireTaylorUK

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Be clear on when you will and won't be available #BrightonSEO @ClaireTaylorUK

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No exceptions (unless an emergency) #BrightonSEO @ClaireTaylorUK

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Let your team get on with it #BrightonSEO @ClaireTaylorUK

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DECISION FATIGUE #BrightonSEO @ClaireTaylorUK

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• Form habits • Use these techniques • Keep your decision making muscle for the important stuff #BrightonSEO @ClaireTaylorUK

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• Form habits • Use these techniques • Keep your decision making muscle for the important stuff #BrightonSEO @ClaireTaylorUK

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• Form habits • Use these techniques • Keep your decision making muscle for the important stuff #BrightonSEO @ClaireTaylorUK

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How many of you have read the book 'Eat that Frog'? SQUASH THAT FROG OR NOT! #BrightonSEO @ClaireTaylorUK

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Lot's of business and self help books out there #BrightonSEO @ClaireTaylorUK

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Do what works for you! #BrightonSEO @ClaireTaylorUK

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Freeing up time isn't about watching Netflix all day #BrightonSEO @ClaireTaylorUK

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It might mean you get to travel more #BrightonSEO @ClaireTaylorUK

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Spend time with your children #BrightonSEO @ClaireTaylorUK

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Or do what I love to do and run crazy marathons! #BrightonSEO @ClaireTaylorUK

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It's about giving you back the freedom to choose what you do #BrightonSEO @ClaireTaylorUK

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Now go make that million ;-) and thank you for listening #BrightonSEO @ClaireTaylorUK