GDS Kim SPRINT 14! SOCIAL MEDIA REPORT

GDS Kim 2 days before Sprint 14, we tweeted a “teaser” instagram video to build some interest. We posted it alongside a blog post explaining what Sprint was. We repeated this tweet, the combined metrics were: 496 clicks! 15 RTs! 32.7k reach

GDS Kim The next day we tweeted a static image to help with reach :! ! 21 RTs! 50.9k reach!

GDS Kim We kickstarted the coverage on the day with these tweets, which got 13 and 36 RTs respectively

GDS Kim Throughout the event we RT’d others to help promote a sense of community/recognise key stakeholders.

GDS Kim As soon as the event was over we published a round up blog and tweeted it with this image! ! 175 Click throughs! 22 RTs

GDS Kim AND ALL OF THIS ADDED UP TO:

GDS Kim We became a trending topic, initially just in London, but then UK wide!

GDS Kim We used Keyhole to track the event in real time, the full report can be found here:! ! http://keyhole.co/ realtime/VDKdP6/

GDS Kim The full Tweetbinder report can be found here: http:// twtb.in/slmUORYb39a ! ! It was created the day after Sprint when we hadn’t yet hit 1500 mentions. ! ! The No more big IT pic was the most heavily tweeted

GDS Kim http://seen.co/event/sprint14-london-uk-2014-5605 For more info on what trended when, take a look at the Seen report Matt Navarra created for us.

GDS Kim Page views: 1,618! Av time on page: 00:02:18 We rounded off the day with a blog post from Mike, designed to be the tweet that carried our key messaging

GDS Kim MEDIA & BLOG HIGHLIGHTS:

GDS Kim There was loads of Sprint coverage so we’ve just selected some of the highlights. ! Most interestingly, there were a couple of blog posts from attendees talking about how useful it was…

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GDS Kim ! http://central-government.governmentcomputing.com/news/government-showcases-digital-exemplars-at- sprint-14-4168007?! http://www.theguardian.com/technology/2014/jan/29/uk-government-plans-switch-to-open-source-from-microsoft-office- suitehttp://dxw.com/2014/01/sprint14/! http://diginomica.com/2014/02/03/government-digital-transformation-marathon-sprint/! http://dboy.tumblr.com/post/74960736439/was-lucky-enough-to-get-to-sprint14-today-a! http://www.bbc.co.uk/news/uk-politics-25950004! ! Sites that referred traffic to the #Sprint14 tag:! ! http://bit.ly/1edNWmB! http://www.nextgov.com/emerging-tech/emerging-tech-blog/2014/01/tech-free-state-union/77744/?oref=ng-dropdown! http://ow.ly/t4e97! http://www.digitalbydefaultnews.co.uk/2014/01/30/government-showcases-digital-services-at-sprint-14/?http://goo.gl/ i7hB9v! http://buff.ly/1fi5YDH! http://hashtagfutures.co.uk/tags/profile/12270! http://www.computerweekly.com/news/2240213380/Government-will-spend-a-further-100m-with-small-businesses! http://www.theguardian.com/public-leaders-network/2013/dec/11/twitter-reduce-spread-norovirus! http://www.bbc.co.uk/news/uk-politics-25950004! http://ow.ly/t3Vp0! https://www.gov.uk/government/news/new-digital-public-services-will-help-britain-win-the-global-race! http://ow.ly/t4rU7! http://flic.kr/s/aHsjRrfRMt! http://bit.ly/1d7ZMtU! http://goo.gl/Be2yvP! http://hashtagfutures.co.uk/tags/profile/12270! http://bit.ly/1a1lZPb!

GDS Kim http://seen.co/event/sprint14-london-uk-2014-5605! https://mattersoftesting.blog.gov.uk/2014/01/29/exclusive-preview-of-the-new-online-mot-test/! http://bit.ly/1edNWmB! http://goo.gl/CugFy0! https://gds.blog.gov.uk/2014/01/29/200-days-of-transformation-200-days-to-go/! https://gds.blog.gov.uk/2014/01/23/what-is-identity-assurance/ http://trendsmap.com/gb/london! http://instagram.com/p/jwWWTaCVwj/! http://96570.podomatic.com/entry/2013-12-24T06_24_50-08_00! http://www.flickr.com/photos/gdsteam/sets/72157640279358225/! http://ow.ly/t3Vp0! http://dboy.tumblr.com/post/74960736439/was-lucky-enough-to-get-to-sprint14-today-a! http://twitter.com/GOVUK/status/428453672138194944! http://gov.uk/transformation! http://seen.co/event/sprint14-london-uk-2014-5605! http://seen.co/search/Sprint14! http://ow.ly/2aNxz7! http://ow.ly/t4iYL! http://www.ippr.org/nicks-blog/! http://instagram.com/p/jv7tOMpbKI/