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1 ύωϧσΟεΧογϣϯ ʰΤΫεϖϦΤϯεΪϟοϓ΁ͷ௅ઓʱ PLAID, Inc. Head of Business Development / Product Manager MIYAHARA Shinobu ɹɹʛɹɹ© 2019 PLAID Inc. Nov 13, 2019ɹɹʛɹɹQualtrics UserMeetup vol.1ɹɹʛɹ

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ɹɹʛɹɹ© 2019 PLAID Inc. 2 ٶݪ ೜ MIYAHARA Shinobu 2006೥ɹ೔شגࣜձࣾ ৽ଔೖࣾɹ 2006೥ɹΤϯδχΞ৬ͱͯ͠৘ใγεςϜͷاըɾ։ൃɹɹ 2011೥ɹגࣜձࣾϦΫϧʔτ த్ೖࣾ 2006೥ɹෆಈ࢈ɾॅ୐৘ใྖҬϓϩμΫτͷاըɾ։ൃ 2006೥ɹ৽نࣄۀͷ্ཱͪ͛ɾάϩʔε 2006೥ɹத௕ظܦӦܭը / R&Dઓུͷࡦఆɾ࣮ߦ 2017೥ɹגࣜձࣾϓϨΠυ த్ೖࣾ 2006೥ɹࣄۀ։ൃ͔ΒϓϩμΫτϚωδϝϯτɺ 2006೥ɹΞϥΠΞϯεશൠΛϦʔυ ࣗݾ঺հ

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ɹɹʛɹɹ© 2019 PLAID Inc. 3 גࣜձࣾϓϨΠυʹ͍ͭͯ Ԋֵ ໊ࣾ ॴࡏ஍ ࣾһ਺ גࣜձࣾϓϨΠυʢPLAID, Inc.ʣ ౦ژ౎தԝ۠ۜ࠲6-10-1 GINZA SIX 10F 130໊ 2011೥10݄ 2014೥7݄ 2014೥12݄ 2015೥3݄ 2015೥8݄ 2018೥4݄ ૑ۀ ϑΣϜτάϩʔεΩϟϐλϧ౳͔Β1.5ԯԁͷࢿۚௐୡ IVS Launch Padʹొஃ͠ɺLaunch Pad AwardΛ֫ಘ CXϓϥοτϑΥʔϜʮKARTEʯਖ਼ࣜ൛Λఏڙ։࢝ Fidelity Growth Partners Japan౳͔Β5ԯԁͷࢿۚௐୡ طଘ౤ࢿՈΛத৺ʹ7͔ࣾΒ૯ֹ27ԯԁͷࢿۚௐୡΛ࣮ࢪ

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ɹɹʛɹɹ© 2019 PLAID Inc. 4 גࣜձࣾϓϨΠυʹ͍ͭͯ OUR MISSON σʔλʹΑͬͯਓͷՁ஋Λ࠷େԽ͢Δ

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ɹɹʛɹɹ© 2019 PLAID Inc. 5 KARTEʹ͍ͭͯ “͋ͳͨͷαʔϏεʹ ࠓ୭͕͖ͯɺͲ͏͍ͯ͠Δ͔ ஌͍ͬͯ·͔͢ʁ”

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ɹɹʛɹɹ© 2019 PLAID Inc. 6 KARTEʹ͍ͭͯ CX(ސ٬ମݧ)ϓϥοτϑΥʔϜ

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ɹɹʛɹɹ© 2019 PLAID Inc. 7 KARTEʹ͍ͭͯ ߪೖ ଐੑ Ӿཡ ಠࣗDB App ΞφϦςΟΫε CRM/MA πʔϧ ΦʔσΟΤϯε σʔλ input ʢdataʣ ͋ΒΏΔ σʔλΛ ᶃ νϟοτ ϓογϡ௨஌ ϝʔϧ Ξϯέʔτ SMS LINE ϙοϓΞοϓ output ʢactionʣ ʴ ͋ΒΏΔ ݸ٬઀఺Ͱ׆༻ ᶅ Customer Visualization in Real-Realtime ݸ٬࣠Ͱ ղੳɾՄࢹԽ͠ ᶄ

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ɹɹʛɹɹ© 2019 PLAID Inc. 8 ݟग़͠ςΩετ KARTEʹ͍ͭͯ ※1 ※2 ※3 ※1 ϩʔϯνʙ2019೥2݄·ͰͷϢχʔΫϢʔβʔͷ࣮੷ / ※2 2019೥2݄·Ͱͷ୯೥ͷ઀٬αʔϏε഑৴਺ͷ࣮੷ / ※3 ECྖҬʹ͓͚Δղੳྲྀ௨ֹۚɻ2019೥2݄·Ͱͷ୯೥ͷ࣮੷ɻɹ

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ɹɹʛɹɹ© 2019 PLAID Inc. EC[ΞύϨϧ] ۚ༥ / อݥ εϙʔπ ෆಈ࢈ Ոి ૯߹௨ൢ ίεϝ / ݈߁৯඼ ਓࡐ ιϑτ΢ΣΞɾ Ϋϥ΢υαʔϏε ཱྀߦ ڭҭ ϝʔΧʔ ௨৴ ϝσΟΞ / ϙʔλϧαΠτ Ωοζ / ͓΋ͪΌ / ήʔϜ 9 ݟग़͠ςΩετ KARTEʹ͍ͭͯ ۀछɾن໛ʹؔ܎ͳ͘ɺ ଟ͘ͷاۀͰ CX(ސ٬ମݧ) ͷ޲্ʹߩݙ

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ɹɹʛɹɹ© 2019 PLAID Inc. 10 എܠͱ໨త ߪೖ ଐੑ Ӿཡ ಠࣗDB App ΞφϦςΟΫε CRM/MA πʔϧ ΦʔσΟΤϯε σʔλ input ʢdataʣ ͋ΒΏΔ σʔλΛ ᶃ νϟοτ ϓογϡ௨஌ ϝʔϧ Ξϯέʔτ SMS LINE ϙοϓΞοϓ output ʢactionʣ ʴ ͋ΒΏΔ ݸ٬઀఺Ͱ׆༻ ᶅ Customer Visualization in Real-Realtime ݸ٬࣠Ͱ ղੳɾՄࢹԽ͠ ᶄ

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ɹɹʛɹɹ© 2019 PLAID Inc. 11 എܠͱ໨త ΞϯέʔτΛ഑৴ ͦͷճ౴ʹ߹Θͤͯ ࠷దͳडߨϓϥϯΛૌٻ

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ΞϯέʔτΛ഑৴ ͦͷճ౴ʹ߹Θͤͯ ࠷దͳडߨϓϥϯΛૌٻ ɹɹʛɹɹ© 2019 PLAID Inc. 12 എܠͱ໨త ࣗࣾϓϩμΫτʢ KARTE ʣͰ΋ Ξϯέʔτ Λઃܭɾ഑৴͢Δ͜ͱ͸Մೳ

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ɹɹʛɹɹ© 2019 PLAID Inc. 13 എܠͱ໨త SAMPLE

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ɹɹʛɹɹ© 2019 PLAID Inc. 14 SAMPLE എܠͱ໨త Qualtrics ͷ७ਮͳϓϩμΫτྗɺ ಛʹ ෼ੳͱՄࢹԽ ʹऒ͔Ε ࣗࣾ΁ͷಋೖΛܾఆ

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ɹɹʛɹɹ© 2019 PLAID Inc. 15 ࠓޙͷ༧ఆ +

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ɹɹʛɹɹ© 2019 PLAID Inc. 16 ࠓޙͷ༧ఆ

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ɹɹʛɹɹ© 2019 PLAID Inc. 17 ࠓޙͷ༧ఆ

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ɹɹʛɹɹ© 2019 PLAID Inc. 18 ࿈ܞσϞ ߪೖ ଐੑ Ӿཡ ಠࣗDB App ΞφϦςΟΫε CRM/MA πʔϧ ΦʔσΟΤϯε σʔλ input ʢdataʣ ͋ΒΏΔ σʔλΛ ᶃ νϟοτ ϓογϡ௨஌ ϝʔϧ Ξϯέʔτ SMS LINE ϙοϓΞοϓ output ʢactionʣ ʴ ͋ΒΏΔ ݸ٬઀఺Ͱ׆༻ ᶅ Customer Visualization in Real-Realtime ݸ٬࣠Ͱ ղੳɾՄࢹԽ͠ ᶄ

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ɹɹʛɹɹ© 2019 PLAID Inc. 19 ࿈ܞσϞ

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ɹɹʛɹɹ© 2019 PLAID Inc. 20 KARTE ͷϦΞϧλΠϜղੳٕज़ͱ Qualtrics ͷௐࠪɾ෼ੳػೳΛ૊Έ߹ΘͤΔ͜ͱͰɺ ࠷ߴͷ CX(ސ٬ମݧ)Λ૑ग़͢Δ؀ڥ Λఏڙ ࿈ܞσϞ

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·ͱΊ https://www.qualtrics.com/jp/customer-experience/nps-software/ NPS®ͷ׆༻ʹ͍ͭͯ Relational NPS ओʹاۀ΍ϒϥϯυશମతͳධՁΛଌఆ͢Δख๏ Transactional NPS ॏཁͳސ٬ͱͷλονϙΠϯτʢ·ͨ͸Χελ Ϛʔδϟʔχʔʣʹ͓͚Δମݧ௚ޙͷධՁΛଌఆ NPSಋೖͷϝϦοτ ଌఆํ๏͕ҰఆͰଞۀछʹͯ࠾༻͞Ε͍ͯΔͨ ΊɺϕϯνϚʔΫൺֱ͕͠΍͍͢

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✓ 1ଆ໘ͷNPSείΞͷΈଌఆ͠ɺܦӦ൑அʹࢸ͍ͬͯΔ ✓ NPSͷείΞ஋ͷΈ͕ɺࣗࣾ಺ͰҰਓา͖͍ͯ͠Δ ✓ શମͷείΞΛ෼ੳ͢Δ͕ɺվળΞΫγϣϯʹͭͳ͕͍ͬͯͳ͍ ✓ ϓϩάϥϜӡ༻ʹاۀͷҰ෦໳͔͠׆ಈ͍ͯ͠ͳ͍ ✓ ࣮ࡍʹ͓٬༷ͱλονϙΠϯτ͕͋Δैۀһ΁ͷ݁Ռใࠂ͕਺ϲ݄ޙͰ͔ͭɺશମ݁Ռͷڞ ༗Ͱ͔͠ͳ͍ ɹɹʛɹɹ© 2019 PLAID Inc. 22 ·ͱΊ NPS®ӡ༻ͰΑ͋͘Δؒҧ͍ɾצҧ͍ ࣮ࡍ͸૊৫શମͰଌఆɾ෼ੳɾվળΞΫγϣϯ࣮ߦΛӡ༻͠ɺ ͓٬༷ʹରͯ͠ɺ͓٬༷ͷϑΟʔυόοΫ͕༗ޮʹվળ͞Ε͍ͯΔ͔Λ ͓٬༷ࣗ਎ʹײ͍ͯͨͩ͘͜͡ͱ͕ɺ࠷΋ॏཁ

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