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Ehab Aboud Principal Solution Engineer
 GBP Gold Product Expert
 Aviation Geek & EV Head
 

Google
 Apple Business Connect
 Local Pages
 How We’ll Structure the Tips 

● On social media
 ● In our products
 ● In our jobs
 ● On our marketing touchpoints
 AI Overwhelm 

2022
 2023
 2024
 March
 Product Reviews Update
 May
 Core Update
 July
 Product Reviews Update
 August
 Helpful Content Update
 September
 Core Update
 September
 Product Reviews Update
 October
 Spam Update
 October
 Spam Update
 December
 Helpful Content Update
 December
 Link Spam Update February
 Product Reviews Update
 March
 Core Update
 April
 Reviews Update
 April
 Core Update
 September
 Helpful Content Update
 October
 Core Update
 November
 Core Update
 November
 Reviews Update March
 Core Update
 March
 Spam Update
 June
 Spam Update
 August
 Core Update
 November
 Core Update
 December
 Core Update
 Google Algorithm Updates 

Google Is All About Trust 

Some Examples Write a review
 Suggest an edit
 Upload customer photos
 Report a business/review
 Start a Google Business Profile
 Get verified
 Update hours
 Upload owner photos
 Change address
 Have you been suspended?
 Are you bulk verified?
 Trust with Google
 

T I P # 2 0 | M E D I U M
 Combine your factors! Credit: Claudia Tomina
 47 Reviews + images
 47 Reviews + images + Menu/Service
 June 7th 2024
 June 8th 2024
 

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Delete review
 T I P # 1 9 | E A S Y
 Publishing Reviews Quicker! Credit: Vinay Toshniwal
 Reviews didn’t publish?
 1
 Visit business on Google Maps
 Do one of the following:
 a. Call business
 b. Go to website and browse around (don’t bounce off immediately!)
 c. Click to directions and then visit the business
 Wait a minute or two
 Post Review again
 2
 3
 4
 5
 

Fake Profiles
 Old Profiles
 Keyword Stuffers!
 T I P # 1 8 | M E D I U M
 False Competition Audit Find “False competition audit” 
 @ www.localbusinessprotection.com
 Credit: James Cant
 

SPAMMY OWNERS
 BUYING REVIEWS
 SPAM POSTS
 T I P # 1 7 | M E D I U M
 How to Trigger Suspensions Credit: Ehab Aboud
 CALL-CENTRE PHONE NUMBERS
 KEYWORD STUFFING
 FAKE BRANDS
 CONFLICTING WEBSITE INFO
 SIMPLY BREATHING
 MASS EDITS
 ULTRA-EDITED PHOTOS
 

T I P # 1 6 | E A S Y
 World-Class Location Spoofer Credit: Ehab Aboud
 

T I P # 1 5 | M E D I U M
 Bilingual Business Name Translations Credit: Colas Mazeron
 

T I P # 1 4 | M E D I U M
 Automated Calls From Google Credit: Colas Mazeron
 Turn off for fewer updates
 Credit: Colas Mazeron
 

T I P # 1 3 | M E D I U M
 Monitoring Google’s Edits! Credit: Colas Mazeron
 

https://business.google.com/add 
 T I P # 1 2 | M E D I U M
 Check for Claimed Listings Credit: Colas Mazeron
 

● A primary owner can upgrade another owner immediately.
 ● Any owner can upgrade themselves to primary owner after 7 days. 
 T I P # 1 1 | H A R D Upgrade to Primary Owner? Credit: Colas Mazeron
 Credit: Colas Mazeron
 

T I P # 1 0 | M E D I U M Video Video Video Credit: Ehab Aboud
 

T I P # 9| M E D I U M Engagement Recency Update little and often!
 You have 100 photos?
 Upload 40 now, then add two every week for a year!
 Credit: Ehab Aboud
 

T I P # 8 | H A R D
 Knowledge Panel lookup Credit: Claire Carlile
 Source: https://kalicube.pro/tools/knowledge-graph-explorer 
 

Your Website 

Full URL - not just a home page!
 T I P # 7| E A S Y Link Your Local Pages to Google Credit: Ehab Aboud
 

T I P # 6| M E D I U M Locator Content Credit: Ehab Aboud
 

Identical H1/H2 tag to GBP business name!
 Rich images and videos
 Useful CTAs
 T I P # 5| M E D I U M Local Page Content Credit: Ehab Aboud
 

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T I P # 4 | M E D I U M
 Complete Structured Data Credit: Ehab Aboud
 

Forgot about Apple? 

T I P # 3| M E D I U M
 Rich ABC Data Linked to Phone App Credit: Christian Hustle
 

T I P # 2| M E D I U M
 Apple Showcases Credit: Christian Hustle
 

T I P # 1 | M E D I U M
 Get Your Own Reviews?? Credit: Colas Mazeron
 

…and here’s what the reviews look like
 Credit: Christian Hustle
 

Take these tips home! Instantly boost your local SEO. Scan the QR code now for three essential cheat sheets:
 1. Unlock the Power of Apple Maps & Reach Millions of iPhone Users
 2. Boost Your Visibility on Google, Build Trust, and Get More Customers!
 3. Turn Clicks into Customers with a High-Performing Website
 

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