©2015 AKAMAI | FASTER FORWARDTM Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. THE NEXT BILLION PLAYERS Nelson Rodriguez, Director Media Industry Strategy – Akamai 

©2015 AKAMAI | FASTER FORWARDTM Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. How many chairs? 

©2015 AKAMAI | FASTER FORWARDTM Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. 1,000,000,000 

©2015 AKAMAI | FASTER FORWARDTM Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. 8 people in the world 

©2015 AKAMAI | FASTER FORWARDTM Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. 2 play games 

©2015 AKAMAI | FASTER FORWARDTM Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. 2 = $116Bn 

©2015 AKAMAI | FASTER FORWARDTM Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. 4 don’t have internet 

©2015 AKAMAI | FASTER FORWARDTM Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Who’s next? 

©2015 AKAMAI | FASTER FORWARDTM Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Highly Connected Population “Good” Internet Speed that is getting faster Viable Economics 

©2015 AKAMAI | FASTER FORWARDTM Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Country Internet Users (07/17) Avg Speed (Mbps) Avg Speed CAGR Game Type China 731,434,547 7.58 30% Mobile, PC F2P, Console F2P India 462,124,989 6.49 25% Mobile, PC F2P, Last-Gen Console Brazil 139,111,185 6.82 26% Mobile, PC F2P, Console F2P Indonesia 132,700,000 7.20 26% Mobile, PC F2P, Console F2P Russia 103,147,691 11.85 22% Mobile, PC F2P, Console F2P Mexico 69,000,000 7.54 25% Mobile, PC F2P, Console F2P Bangladesh 67,245,000 4.18 41% Mobile Vietnam 49,741,762 9.50 31% Mobile, PC F2P, Console F2P Turkey 46,282,850 7.56 22% Mobile, PC F2P, Console F2P Thailand 41,000,000 16.00 40% Mobile, PC F2P, Console F2P Argentina 34,785,206 6.27 21% Mobile, PC F2P, Console F2P Poland 25,666,238 12.61 26% Mobile, PC F2P, Console F2P Malaysia 21,684,777 8.95 27% Mobile, PC F2P, Console F2P Nigeria 91,598,757 3.85 26% Mobile South Africa 29,935,634 6.74 22% Mobile Kenya 43,329,434 12.16 48% Mobile 

©2015 AKAMAI | FASTER FORWARDTM Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. THE NEXT BILLION PLAYERS WILL… BE MOBILE Source: GSMA Mobile Economy 2017 2016 2020 4.8 BILLION 5.7 BILLION 4.2% CAGR 2016-2020 65% 73% Penetration Rate UNIQUE MOBILE SUBSCRIPTIONS - GLOBALLY 860 MILLION NEW UNQIUE SUBSCRIBERS In 2016, 71% of Internet users in Asia-Pacific played a mobile game via smartphone BIG FISH GAMES 

©2015 AKAMAI | FASTER FORWARDTM 2/3 of the Next 860 Million Mobile Subs Will Come From APAC Top 10 countries by projected new subscribers (2016-2020) (Millions) Source: GSMA Mobile Economy 2017 

©2015 AKAMAI | FASTER FORWARDTM Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. THE NEXT BILLION PLAYERS WILL… EMBRACE FREE TO PLAY $23.8 BILLIO N By 2021 FREE TO PLAY GLOBAL REVENUE DIGITAL PC AND MAC Source: IDC Worldwide Home Video Game Console and Microconsole Forecast, 2016–2020: A Tale of Two Markets 

©2015 AKAMAI | FASTER FORWARDTM Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. 

©2015 AKAMAI | FASTER FORWARDTM 5G Will Revolutionize Your Base Markets Connections Pop Source: GSMA Mobile Economy 2017 Early 5G Network Deployment Plans KT plans 2019 launch NTT DoCoMo plans 2020 launch China Mobile plans 10K 5G BTS by 2020 US Operators testing mmW fixed-wireless access networks European operators to launch at least one city per EU member state by 2020 Etisalat nationwide 5G launch by 2020 

©2015 AKAMAI | FASTER FORWARDTM Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Mobile and F2P will be key drivers of the next billion players Look to Asia-Pacific and Latin America 5G will revolutionize your traditional base 

©2015 AKAMAI | FASTER FORWARDTM Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. THANK YOU Nelson Rodriguez, Director Media Industry Strategy – Akamai [email protected]