ABEMAにおけるサービスブランディングと、新しい価値を創造するためのクリエイティブについて【CADC2022】

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"#&."ʹ͓͚ΔαʔϏεϒϥϯσΟϯάͱɺ ৽͍͠Ձ஋Λ૑଄͢ΔͨΊͷΫϦΤΠςΟϒʹ͍ͭͯ ABEMA CREATIVE

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ࣗݾ঺հ ࠤ౻༸հʢατ΢Ϥ΢εέʣ αΠόʔΤʔδΣϯτɹࣥߦ໾һ νʔϑɾΫϦΤΠςΟϒσΟϨΫλʔ "#&."$SFBUJWF$FOUFS ຊ෦௕ ԕ౻௚ਓʢΤϯυ΢φΦτʣ ΞʔτσΟϨΫλʔ "#&."$SFBUJWF$FOUFS "SU%JSFDUJPO4UVEJPɹϦʔμʔ

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⁞"#&."ͷαʔϏεϒϥϯσΟϯάͷࠓ  ίϯςϯπʢ൪૊ʣΛϒϥϯσΟϯά͢Δ ⁠৽͍͠Ձ஋Λ૑଄͢Δ ⁡طଘͷՁ஋ΛΞοϓσʔτ͢Δ ⁢͜Ε͔Βͷ"#&." Agenda

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1 "#&."ͷαʔϏεϒϥϯσΟϯάͷࠓ

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ϝσΟΞࣄ ۀ ৽͍͠ະདྷͷςϨϏ ʮABEMAʯ

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01 ςϨϏͱϏσΦͷϋΠϒϦουܕαʔϏε ˞ΦϯσϚϯυࢹௌɿແྉɺ༗ྉࢹௌΛؚΉʮABEMA ϏσΦʯͷࢹௌ࣌ؒ ࢹ ௌ࣌ؒ ߏ੒ൺ 2021 ೥ 9݄ 58% ϦχΞ 42% ΦϯσϚϯυ

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ϒϥϯσΟϯάͷมભ 2021೥ʙ प೥ 2016೥ ։ہ 2020೥ प೥

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ϒϥϯσΟϯάͷมભ 2021೥ʙ प೥ 2016೥ ։ہ 2020೥ प೥

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೥ɹ։ہ࣌ w ແྉͷΠϯλʔωοτςϨϏہͱͯ͠։ہ w 57ͷΑ͏ʹεέδϡʔϧ͕ϓϩάϥϜ͞ΕͨແྉͷϦχΞ์ૹ͕ओମ w 470%ʢఆ੍ֹಈը഑৴αʔϏεʣͰ͸ͳ͘ɺϑϦʔϛΞϜϞσϧ

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೥ɹप೥ w ϦχΞ์ૹ͚ͩͰͳ͘ΦϯσϚϯυίϯςϯπ΁ͷधཁ૿Ճ w ϦχΞओମ͔ΒϏσΦ΋ؚΊͨϫϯϞσϧʹ w "CFNB57ˠ"#&."΁มߋɹλάϥΠϯͷ௥Ճ

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"#&."ͷํ਑Λ࠶ఆٛ ϏσΦΛਐԽ্͍ͤͯ͘͞Ͱ 470%ʢఆ੍ֹಈը഑৴αʔϏεʣ ͱͯ͠ͷ৭͕ೱ͘ͳΓ ϑϦʔϛΞϜϞσϧͱͯ͠ͷҙ͕ࣝرബԽ

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"#&."ͷํ਑Λ࠶ఆٛ "#&."͸ ςϨϏͷ࠶ൃ໌Ͱ͋Δ

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͜Ε·Ͱͷϒϥϯυͷ՝୊ ϒϥϯυҙࣝͷଐਓԽ  ΨΠυϥΠϯϕʔεͷݸผ࠷ద͕ڧ͍ ʮΞϕϚͬΆ͍ʯ͕ᐆດ 1 2 3

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৽͍͠ະདྷͷςϨϏ

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৽͍͠ະདྷͷςϨϏ ৔ॴ͔Βͷղ์ डಈతࢹௌମݧ ମݧͷڞ༗ੑ ྲྀߦΛੜΈग़͢ྗ l΄΅zಉ࣌ੑ ແྉͰָ͠ΊΔ

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͜ΕΒશͯͷϢʔβʔ઀఺ʹ Ұ؏ੑΛ͍࣋ͨͤͯ͘ ৽͍͠ະདྷͷςϨϏ ৔ॴ͔Βͷղ์ डಈతࢹௌମݧ ମݧͷڞ༗ੑ ྲྀߦΛੜΈग़͢ྗ l΄΅zಉ࣌ੑ ແྉͰָ͠ΊΔ

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Ұ؏ੑΛ࣋ͨͤΔͨΊʹ ϒϥϯσΟϯάͷࢥ૝Λ ମܥԽ͢Δ

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ϒϥϯυͱ͸ ه߸ Ձ஋ ϒϥϯυ Brand Brand Symbol จࣈɺԻ੠ɺܗɺ৭ͳͲ Brand Value ΧςΰϦʔɺਓ֨ɺศӹɺ࿦ڌͳͲ

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BRAND ಄ͷதͰΠϝʔδ͞Ε ݸਓͷதͰ஝ੵ͞ΕΔ΋ͷ

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ݸʑͷମݧ͕ັྗతͰ΋ ͦ͜ʹҰ؏ੑ͕ͳ͚Ε͹ ϒϥϯυͱͯ͠هԱ͞Εͳ͍ UI UX ϏδϡΞϧ ίϯςϯπ ੍࡞ ӡ༻ άϩʔε Ϛʔέ ςΟϯά

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ϒϥϯυΛৢ੒͢ΔͨΊʹ͸ αʔϏεΛߏ੒͢Δશͯʹ Ұ؏ੑ͕ͳ͚Ε͹ͳΒͳ͍ UI UX ϏδϡΞϧ ίϯςϯπ ੍࡞ ӡ༻ άϩʔε Ϛʔέ ςΟϯά

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"#&."#3"/%(6*%&-*/&4 ৄ͘͠͸ͪ͜ΒɿIUUQTEFWFMPQFSBCFNBJPTFTTJPOTL9HQM#%WVG

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#3"/%$0/$&15 طଘͷՁ஋ΛΞοϓσʔτ͠ɺ ʮ৽͍͠ະདྷͷςϨϏʯΛ૑଄͢Δɻ ͦͷΞΠσΞ͸ৗࣝʹͱΒΘΕ͍ͯͳ͍͔ ࣦഊΛॏͶΔͨͼʹ੒௕͠ɺ །Ұແೋͷଘࡏʹۙͮ͘ɻ ͋Δ࣌͸೤ڰΛੜΈɺ ͋Δ࣌͸ײಈΛੜΈग़͠ͳ͕Βɻ ৗʹ࣌୅ΛϦʔυ͠ɺ ੈքʹތΕΔϝσΟΞαʔϏεΛ໨ࢦ͢ɻ Change, New Standard.

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ίϯςϯπʢ൪૊ʣΛϒϥϯσΟϯά͢Δ 2

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#3"/%$0/$&15ͷҙਤ طଘͷՁ஋ΛΞοϓσʔτ͠ɺ ʮ৽͍͠ະདྷͷςϨϏʯΛ૑଄͢Δɻ ͦͷΞΠσΞ͸ৗࣝʹͱΒΘΕ͍ͯͳ͍͔ ࣦഊΛॏͶΔͨͼʹ੒௕͠ɺ །Ұແೋͷଘࡏʹۙͮ͘ɻ ͋Δ࣌͸೤ڰΛੜΈɺ ͋Δ࣌͸ײಈΛੜΈग़͠ͳ͕Βɻ ৗʹ࣌୅ΛϦʔυ͠ɺ ੈքʹތΕΔϝσΟΞαʔϏεΛ໨ࢦ͢ɻ Change, New Standard.

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#3"/%$0/$&15ͷҙਤ طଘͷՁ஋ΛΞοϓσʔτ͠ɺ ʮ৽͍͠ະདྷͷςϨϏʯΛ૑଄͢Δɻ ͦͷΞΠσΞ͸ৗࣝʹͱΒΘΕ͍ͯͳ͍͔ɻ ࣦഊΛॏͶΔͨͼʹ੒௕͠ɺ །Ұແೋͷଘࡏʹۙͮ͘ɻ ͋Δ࣌͸೤ڰΛੜΈɺ ͋Δ࣌͸ײಈΛੜΈग़͠ͳ͕Βɻ ৗʹ࣌୅ΛϦʔυ͠ɺ ੈքʹތΕΔϝσΟΞαʔϏεΛ໨ࢦ͢ɻ طଘͷՁ஋ΛΞοϓσʔτ͠ɺ ʮ৽͍͠ະདྷͷςϨϏʯΛ૑଄͢Δɻ ͦͷΞΠσΞ͸ৗࣝʹͱΒΘΕ͍ͯͳ͍͔ɻ ࣦഊΛॏͶΔͨͼʹ੒௕͠ɺ །Ұແೋͷଘࡏʹۙͮ͘ɻ ͋Δ࣌͸೤ڰΛੜΈɺ ͋Δ࣌͸ײಈΛੜΈग़͠ͳ͕Βɻ ৗʹ࣌୅ΛϦʔυ͠ɺ ੈքʹތΕΔϝσΟΞαʔϏεΛ໨ࢦ͢ɻ Change, New Standard.

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#3"/%$0/$&15ͷҙਤ UI UX ϏδϡΞϧ ʢΫϦΤΠςΟϒ ʣ ίϯςϯπ ੍࡞ ӡ༻ άϩʔε Ϛʔέ ςΟϯά

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൪૊ΫϦΤΠςΟϒͷมભ ʙ ΫΦϦςΟ ͱʹ͔͘ ख୳Γͩͬͨ࣌୅

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൪૊ΫϦΤΠςΟϒͷมભ ʙ ΫΦϦςΟ "#&." ΫΦϦςΟͷཱ֬

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൪૊ΫϦΤΠςΟϒͷมભ ʙ ΫΦϦςΟ ʁ ΫϦΤΠςΟϒΛ ΑΓ޿ٛʹଊ͑ɺ ઓུతͳΞϓϩʔν͕ඞཁ

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͜Ε͔Βͷ൪૊ΫϦΤΠςΟϒ ϒϥϯσΟϯά͢Δ͜ͱͰ ΑΓັྗతʹ఻͑Δ

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ͳͥ൪૊ʹ΋ϒϥϯσΟϯά͕ඞཁ͔ ༷ʑͳδϟϯϧͱҎ্ͷνϟϯωϧͰ ฤ੒͞ΕͨϓϩμΫταʔϏε

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ࠩผԽ͕Ͱ͖ͣ ಉ࣭Խͯ͠͠·͏ ॳظͷ൪૊ΫϦΤΠςΟϒͷߟ͑ํ ԋऀ δϟϯϧ

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ຊདྷͷ൪૊ΫϦΤΠςΟϒͷߟ͑ํ ίΞΛݟ͚ͭ ໌֬ʹࠩผԽͤ͞Δ ԋऀ δϟϯϧ ൪૊ͷ ίΞ ʢࠩผԽ͢΂͖෦෼ʣ

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ຊདྷͷ൪૊ΫϦΤΠςΟϒͷߟ͑ํ ίΞΛݟ͚ͭ ໌֬ʹࠩผԽͤ͞Δ ൪૊Λ ϒϥϯσΟϯά͢Δ

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Πϯϋ΢ε͔ͩΒͦ͜Ͱ͖Δ ্ྲྀ΁ͷఏҊ͔Β੍࡞·ͰΛ࣮ߦ

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3 ৽͍͠Ձ஋Λ૑଄͢Δ

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"#&."$3&"5*7& ৽͍͠Ձ஋Λ ૑଄͢Δ طଘͷՁ஋Λ Ξοϓσʔτ͢Δ ࿀ѪɺυϥϚɺόϥΤςΟ ֨ಆٕɺେ૬๾ɺকعɺຑ੃

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"#&."$3&"5*7& ৽͍͠Ձ஋Λ ૑଄͢Δ طଘͷՁ஋Λ Ξοϓσʔτ͢Δ ࿀ѪɺυϥϚɺόϥΤςΟ ֨ಆٕɺେ૬๾ɺকعɺຑ੃

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λϒʔͱ͞ΕΔδϟϯϧΛ ΫϦΤΠςΟϒͰͲ͏දݱ͢Δ͔ ʲυϥϚʳ Case Study 1

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"#&."ͷυϥϚΫϦΤΠςΟϒ

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ञบ ञʹΑͬͯ͋ͿΓग़͞ΕΔਓؒͷ ຊ౰ͷऑ͞΍۪͔͞ඳ͘࿈ଓυϥϚ ൪૊֓ཁ

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ञบ ञʹΑͬͯ͋ͿΓग़͞ΕΔਓؒͷ ຊ౰ͷऑ͞΍۪͔͞ඳ͘࿈ଓυϥϚ ൪૊֓ཁ ͓ञʹ·ͭΘΔτϥϒϧ͕த৺ͷͨΊ ωΨςΟϒͳҹ৅Λ༩͔͑Ͷͳ͍ ՝୊

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ੜ·Εଓ͚ΔίϯςϯπΛ ΫϦΤΠςΟϒͰࠩผԽ͢Δ ʲ࿀Ѫ൪૊ʳ Case Study 2

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"#&."ͷ࿀Ѫ൪૊ΫϦΤΠςΟϒ

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࿀ѪυϥϚͳ࿀͕͍ͨ͠ ൪૊֓ཁ एखആ༏͕ຖ࿩Ωεγʔϯͷ͋Δ࿀Ѫ υϥϚͷࡱӨΛ͠ͳ͕Βɺຊ౰ͷ࿀ʹ ൃల͍ͯ͘͠ͷ͔Ͳ͏͔ɺͦͷ༷Λ௥ ͍͔͚͍ͯ͘ɻ

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࿀ѪυϥϚͳ࿀͕͍ͨ͠4ʙ

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࿀ѪυϥϚͳ࿀͕͍ͨ͠4ʙ

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࿀ѪυϥϚͳ࿀͕͍ͨ͠4ʙ

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࿀ѪϨΪϡϥʔ൪૊ͷϙδγϣχϯά 5FFO ʙ ' ʙ ಌΕ ϦΞϦςΟ ࠓ೔޷͖ʹͳΓ·ͨ͠ ࿀͢Δ❤︎ि຤ϗʔϜεςΠ ΦΦΧϛγϦʔζ ࿀ѪυϥϚͳ࿀͕͍ͨ͠ ˞Ξ΢τϓοτͷ ɹදݱΠϝʔδͱͯ͠ͷ࣠

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൪૊ΫϦΤΠςΟϒͷ՝୊ͱղܾ ஶ໊λϨϯτෆࡏʹΑΔΠϯύΫτ௿Լ ΞΠσΞ΁ͷطࢹײ ࢹௌλʔήοτͷᐆດ͞ ՝୊

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൪૊ΫϦΤΠςΟϒͷ՝୊ͱղܾ ஶ໊λϨϯτෆࡏʹΑΔΠϯύΫτ௿Լ ΞΠσΞ΁ͷطࢹײ ࢹௌλʔήοτͷᐆດ͞ ՝୊ ղܾࡦ ਓ਺ΛߜΔ͜ͱͰͷΠϯύΫτ૑ग़ ΦΦΧϛγϦʔζ

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൪૊ΫϦΤΠςΟϒͷ՝୊ͱղܾ ஶ໊λϨϯτෆࡏʹΑΔΠϯύΫτ௿Լ ΞΠσΞ΁ͷطࢹײ ࢹௌλʔήοτͷᐆດ͞ ՝୊

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൪૊ΫϦΤΠςΟϒͷ՝୊ͱղܾ ൪૊֓ཁ एखആ༏͕ຖ࿩Ωεγʔϯͷ͋Δ࿀Ѫ υϥϚͷࡱӨΛ͠ͳ͕Βɺຊ౰ͷ࿀ʹ ൃల͍ͯ͘͠ͷ͔Ͳ͏͔ɺͦͷ༷Λ௥ ͍͔͚͍ͯ͘ɻ ղܾࡦ

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൪૊ΫϦΤΠςΟϒͷ՝୊ͱղܾ ஶ໊λϨϯτෆࡏʹΑΔΠϯύΫτ௿Լ ΞΠσΞ΁ͷطࢹײ ࢹௌλʔήοτͷᐆດ͞ ՝୊

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൪૊ΫϦΤΠςΟϒͷ՝୊ͱղܾ 5FFO ʙ ' ʙ ಌΕ ϦΞϦςΟ ࠓ೔޷͖ʹͳΓ·ͨ͠ ࿀͢Δ❤︎ि຤ϗʔϜεςΠ ΦΦΧϛγϦʔζ ࿀ѪυϥϚͳ࿀͕͍ͨ͠ ࿀ѪυϥϚͳ࿀͕͍ͨ͠ ৽ͨʹૂ͏ ϙδγϣϯ ղܾࡦ

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൪૊ΫϦΤΠςΟϒͷ՝୊ͱղܾ ஶ໊λϨϯτෆࡏʹΑΔΠϯύΫτ௿Լ ΞΠσΞ΁ͷطࢹײ ࢹௌλʔήοτͷᐆດ͞ ՝୊

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൪૊ΫϦΤΠςΟϒͷ՝୊ͱղܾ ஶ໊λϨϯτෆࡏʹΑΔΠϯύΫτ௿Լ ΞΠσΞ΁ͷطࢹײ ࢹௌλʔήοτͷᐆດ͞ ՝୊ ਓ਺ΛߜΔ͜ͱͰͷΠϯύΫτ૑ग़ ൪૊ίΞΛҾ͖ग़͠ັྗΛ࠷େԽ λʔήοτΛ'ʹৼΓ੾ΓࠩผԽ ղܾํ๏

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$0/$&15 ྟ৔ײͷ͋ΔΩεγʔϯͰ υΩυΩͤ͞Δ

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ΫϦΤΠςΟϒల։ྫ

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ΫϦΤΠςΟϒల։ྫ

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4 طଘͷՁ஋ΛΞοϓσʔτ͢Δ

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"#&."$3&"5*7& ৽͍͠Ձ஋Λ ૑଄͢Δ طଘͷՁ஋Λ Ξοϓσʔτ͢Δ ࿀ѪɺυϥϚɺόϥΤςΟ ֨ಆٕɺେ૬๾ɺকعɺຑ੃

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"#&."$3&"5*7& ৽͍͠Ձ஋Λ ૑଄͢Δ طଘͷՁ஋Λ Ξοϓσʔτ͢Δ ࿀ѪɺυϥϚɺόϥΤςΟ ֨ಆٕɺେ૬๾ɺকعɺຑ੃

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Case Study 3 δϟϯϧͷັྗΛҾ͖ग़͢ɺ ৽͍͠ϏδϡΞϧදݱ΁ͷ௅ઓ ʲ֨ಆٕϓϩϨεʳ

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"#&."ͷ֨ಆٕϓϩϨεΫϦΤΠςΟϒҰཡ

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ϓϩϨεϦϯάɾϊΞ

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ϓϩϨεϦϯάɾϊΞ

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$0/$&15 ࠓɺҰ൪ΧοίΠΠϓϩϨεɺ ͜͜ʹ͋Γ·͢ɻ

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7*46"-$0/$&15 ࠓɺҰ൪ΧοίΠΠ ೑ମඒͷ௥ٻɻ

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7*46"-$0/$&15 ࠓɺҰ൪ΧοίΠΠ ͓ਖ਼݄Λදݱ͢Δɻ

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Case Study 4 େ૬๾ͷັྗΛ࠶ఆٛͨ͠ ৽͍͠ϏδϡΞϧදݱ΁ͷ௅ઓ ʲେ૬๾ʳ

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େ૬๾ͷطଘΠϝʔδ ग़యIUUQTGTOPUFFYCMPHKQ ग़యϕʔεϘʔϧϚΨδϯࣾ

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طଘΠϝʔδͷΞοϓσʔτ ʮ"#&."Β͍͠ʯ େ૬๾ͷΫϦΤΠςΟϒͱ͸ʁ

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طଘΠϝʔδͷΞοϓσʔτ طଘͷΠϝʔδΛଧͪഁΔ एʑ͍͠දݱͰେ૬๾ͷັྗΛ࠶ఆٛ ʮ"#&."Β͍͠ʯ େ૬๾ͷΫϦΤΠςΟϒͱ͸ʁ

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0;6.0-*7& ϦχϡʔΞϧ ʮ"#&."Β͍͠ʯ େ૬๾ͷΫϦΤΠςΟϒͰ ͞ΒʹΞοϓσʔτ

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ϦχϡʔΞϧͰ໨ࢦ͢΂͖දݱ େ૬๾͸ ྗͱٕͷͿ͔ͭΓ߹͍ ಊʑͨ͠ ྗڧ͞ ಈ͖΍ٕͷ ՚ྷ͞ ߶ ॊ

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ϦχϡʔΞϧͰ໨ࢦ͢΂͖දݱ େ૬๾͸ ྗͱٕͷͿ͔ͭΓ߹͍ ಊʑͨ͠ ྗڧ͞ ಈ͖΍ٕͷ ՚ྷ͞ ߶ ॊ

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ϦχϡʔΞϧͰ໨ࢦ͢΂͖දݱ . อकత . ਐาత ಊʑͨ͠ ྗڧ͞ ಈ͖΍ٕͷ ՚ྷ͞

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ϦχϡʔΞϧͰ໨ࢦ͢΂͖දݱ . อकత . ਐาత ಊʑͨ͠ ྗڧ͞ ಈ͖΍ٕͷ ՚ྷ͞ ৽ن ϏδϡΞϧ

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ϦχϡʔΞϧͰ໨ࢦ͢΂͖දݱ େ૬๾ͳΒͰ͸ͷϞνʔϑͰ ΦϦδφϦςΟΛग़͢

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ϦχϡʔΞϧͰ໨ࢦ͢΂͖දݱ य़Նळౙ ࢛ق ͦͷ౔஍ͷ ϥϯυϚʔΫ ౦ژɾେࡕ ໊ݹ԰ɾ۝भ

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7*46"-$0/$&15 େ૬๾ͷ΋ͭ՚΍͔͞Λɺ ࢛ق΍ͦͷ౔஍Β͠͞ͱֻ͚߹Θͤɺ දݱ͢Δ͜ͱͰɺ৽͍͠ੈք؍Λ૑Δ

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൪૊ϒϥϯσΟϯάͷϙΠϯτ ϚʔέςΟϯάࢹ఺ʹΑΔ λʔήοτͷ໌֬Խ ൪૊ͷίΞΛҾ͖ग़͢͜ͱͰͷࠩผԽ ల։ੑ๛͔ͳΞʔτσΟϨΫγϣϯ 1 2 3

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5 ͜Ε͔Βͷ"#&."

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৽͍͠ະདྷͷςϨϏ

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طଘͷՁ஋ΛΞοϓσʔτ͠ɺ ʮ৽͍͠ະདྷͷςϨϏʯΛ૑଄͢Δɻ ͦͷΞΠσΞ͸ৗࣝʹͱΒΘΕ͍ͯͳ͍͔ɻ ࣦഊΛॏͶΔͨͼʹ੒௕͠ɺ །Ұແೋͷଘࡏʹۙͮ͘ɻ ͋Δ࣌͸೤ڰΛੜΈɺ ͋Δ࣌͸ײಈΛੜΈग़͠ͳ͕Βɻ ৗʹ࣌୅ΛϦʔυ͠ɺ Change, New Standard. طଘͷՁ஋ΛΞοϓσʔτ͠ɺ ʮ৽͍͠ະདྷͷςϨϏʯΛ૑଄͢Δɻ

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طଘͷՁ஋ΛΞοϓσʔτ͠ɺ ʮ৽͍͠ະདྷͷςϨϏʯΛ૑଄͢Δɻ ͦͷΞΠσΞ͸ৗࣝʹͱΒΘΕ͍ͯͳ͍͔ɻ ࣦഊΛॏͶΔͨͼʹ੒௕͠ɺ །Ұແೋͷଘࡏʹۙͮ͘ɻ ͋Δ࣌͸೤ڰΛੜΈɺ ͋Δ࣌͸ײಈΛੜΈग़͠ͳ͕Βɻ ৗʹ࣌୅ΛϦʔυ͠ɺ Change, New Standard. ͦͷΞΠσΞ͸ৗࣝʹͱΒΘΕ͍ͯͳ͍͔ɻ ࣦഊΛॏͶΔͨͼʹ੒௕͠ɺ །Ұແೋͷଘࡏʹۙͮ͘ɻ ͋Δ࣌͸೤ڰΛੜΈɺ ͋Δ࣌͸ײಈΛੜΈग़͠ͳ͕Βɻ

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طଘͷՁ஋ΛΞοϓσʔτ͠ɺ ʮ৽͍͠ະདྷͷςϨϏʯΛ૑଄͢Δɻ ͦͷΞΠσΞ͸ৗࣝʹͱΒΘΕ͍ͯͳ͍͔ɻ ࣦഊΛॏͶΔͨͼʹ੒௕͠ɺ །Ұແೋͷଘࡏʹۙͮ͘ɻ ͋Δ࣌͸೤ڰΛੜΈɺ ͋Δ࣌͸ײಈΛੜΈग़͠ͳ͕Βɻ ৗʹ࣌୅ΛϦʔυ͠ɺ Change, New Standard. ৗʹ࣌୅ΛϦʔυ͠ɺ ੈքʹތΕΔϝσΟΞαʔϏεΛ໨ࢦ͢ɻ

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ϝσΟΞࣄ ۀ ৽͍͠ະདྷͷςϨϏ ʮABEMAʯ