Josh Pigford
Maker of Things
@Shpigford & joshpigford.com
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HISTORY
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Discovered the web in 1995
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Wasted dozens of cartridges of printer ink
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David Hauser
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David Hauser
Siamak Taghaddos
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PRODUCTS
Ship ‘em & Kill ‘em Fast & Frequently
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WHAT
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WHAT
‣ Being honest
‣ Being ruthless
‣ Being quick
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Ship it fast and if it’s
not working, kill it.
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WHY
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WHY
‣ Features aren’t cheap
‣ Features add complexity
‣ Features require maintenance
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If it doesn’t have a
noticeable effect on revenue,
it doesn’t stick around.
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HOW
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‣ Every feature sounds awesome
‣ Don’t add based solely on customer
requests
‣ Don’t add if it goes against your
core value proposition
‣ Explain it in writing
‣ Ignore irrelevant issues
KILL IT
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‣ Stop wireframing and start building
‣ Get interactive quickly
‣ Test the interaction
‣ Friends + Family
‣ UserTesting.com
SHIP IT
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MVP
to
MDP
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You’re not ready to ship
unless you’re ready to
prove to your users it’s
worth their time and effort.
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Be prepared
to ax it.
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How do you feel about this?
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Prove the idea as best you can,
ship it as fast as you can
and kill it as intelligently as you can.
Rinse. Repeat.