Slide 1

Slide 1 text

For Better Type 10 TIPS

Slide 2

Slide 2 text

Mel Choyce PRODUCT DESIGNER AT AUTOMATTIC @melchoyce melchoyce.design

Slide 3

Slide 3 text

Don’t make people squint at their screens Tip #1

Slide 4

Slide 4 text

Meet WordPress WordPress started in 2003 with a single bit of code to enhance the typography of everyday writing and with fewer users than you can count on your fingers and toes. Since then it has grown to be the largest self-hosted blogging tool in the world, used on millions of sites and seen by tens of millions of people every day. Everything you see here, from the documentation to the code itself, was created by and for the community. WordPress is an Open Source project, which means there are hundreds of people all over the world working on it. (More than most commercial platforms.) It also means you are free to use it for anything from your recipe site to a Fortune 500 web site without paying anyone a license fee and a number of other important freedoms. About WordPress.org On this site you can download and install a software script called WordPress. To do this you need a web host who meets the minimum requirements and a little time. WordPress is completely customizable and can be used for almost anything. There is also a service called WordPress.com which lets you get started with a new and free WordPress-based blog in seconds, but varies in several ways and is less flexible than the WordPress you download and install yourself. What You Can Use WordPress For WordPress started as just a blogging system, but has evolved to be used as full content management system and so much more through the thousands of plugins and widgets and themes, WordPress is limited only by your imagination. (And tech chops.)

Slide 5

Slide 5 text

16-24 px body fonts

Slide 6

Slide 6 text

No content

Slide 7

Slide 7 text

Always change the default line-height Tip #2

Slide 8

Slide 8 text

1x is so, so sad.

Slide 9

Slide 9 text

No content

Slide 10

Slide 10 text

1.4-1.6x for body fonts

Slide 11

Slide 11 text

No content

Slide 12

Slide 12 text

1.2-1.4x for header fonts

Slide 13

Slide 13 text

No content

Slide 14

Slide 14 text

body { font-size: 1em; line-height: 1.5; } h1, h2, h3 { line-height: 1.3; }

Slide 15

Slide 15 text

Constrain your 
 line-lengths Tip #3

Slide 16

Slide 16 text

No content

Slide 17

Slide 17 text

No content

Slide 18

Slide 18 text

45-75 characters per line* * including spaces and punctuation

Slide 19

Slide 19 text

More sometimes is okay

Slide 20

Slide 20 text

Less sometimes is okay* * especially on smaller screens

Slide 21

Slide 21 text

Pick fonts with multiple styles Tip #4

Slide 22

Slide 22 text

No content

Slide 23

Slide 23 text

No content

Slide 24

Slide 24 text

Meet WordPress WordPress is open source software you can use to create a beautiful website, blog, or app.

Slide 25

Slide 25 text

Meet WordPress WordPress is open source software you can use to create a beautiful website, blog, or app.

Slide 26

Slide 26 text

Meet WordPress WordPress is open source software you can use to create a beautiful website, blog, or app. Meet WordPress WordPress is open source software you can use to create a beautiful website, blog, or app.

Slide 27

Slide 27 text

No content

Slide 28

Slide 28 text

No content

Slide 29

Slide 29 text

No content

Slide 30

Slide 30 text

About WordPress WordPress started in 2003 with a single bit of code to enhance the typography of everyday writing and with fewer users than you can count on your fingers and toes. Since then it has grown to be the largest self-hosted blogging tool in the world, used on millions of sites and seen by tens of millions of people every day. About WordPress.org On this site you can download and install a software script called WordPress. To do this you need a web host who meets the minimum requirements and a little time. WordPress is completely customizable and can be used for almost anything. What You Can Use WordPress For WordPress started as just a blogging system, but has evolved to be used as full content management system and so much more through the thousands of plugins and widgets and themes, WordPress is limited only by your imagination. (And tech chops.)

Slide 31

Slide 31 text

Use font families Tip #5

Slide 32

Slide 32 text

No content

Slide 33

Slide 33 text

No content

Slide 34

Slide 34 text

Meet WordPress WordPress is open source software you can use to create a beautiful website, blog, or app.

Slide 35

Slide 35 text

Meet WordPress WordPress is open source software you can use to create a beautiful website, blog, or app.

Slide 36

Slide 36 text

Meet WordPress WordPress is open source software you can use to create a beautiful website, blog, or app.

Slide 37

Slide 37 text

Avoid decorative or fancy fonts Tip #6

Slide 38

Slide 38 text

About WordPress WordPress started in 2003 with a single bit of code to enhance the typography of everyday writing and with fewer users than you can count on your fingers and toes. Since then it has grown to be the largest self-hosted blogging tool in the world, used on millions of sites and seen by tens of millions of people every day. About WordPress.org On this site you can download and install a software script called WordPress. To do this you need a web host who meets the minimum requirements and a little time. WordPress is completely customizable and can be used for almost anything. What You Can Use WordPress For WordPress started as just a blogging system, but has evolved to be used as full content management system and so much more through the thousands of plugins and widgets and themes, WordPress is limited only by your imagination. (And tech chops.)

Slide 39

Slide 39 text

No content

Slide 40

Slide 40 text

No content

Slide 41

Slide 41 text

No content

Slide 42

Slide 42 text

Steal font pairings Tip #7

Slide 43

Slide 43 text

No content

Slide 44

Slide 44 text

No content

Slide 45

Slide 45 text

No content

Slide 46

Slide 46 text

No content

Slide 47

Slide 47 text

Only center short text Tip #8

Slide 48

Slide 48 text

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque quis feugiat ex. Aenean nec ipsum non lacus malesuada consectetur id eu dui. Praesent commodo nisi sed est semper fringilla euismod ac diam. Maecenas dui dui, lobortis ut blandit vel, tempus sed ante. Fusce sit amet auctor odio. Quisque dolor libero, vulputate vitae justo nec, molestie lacinia neque. Maecenas a vehicula sapien. Praesent odio nulla, laoreet a dapibus ut, blandit nec ipsum.

Slide 49

Slide 49 text

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque quis feugiat ex. Aenean nec ipsum non lacus malesuada consectetur id eu dui. Praesent commodo nisi sed est semper fringilla euismod ac diam. Maecenas dui dui, lobortis ut blandit vel, tempus sed ante. Fusce sit amet auctor odio. Quisque dolor libero, vulputate vitae justo nec, molestie lacinia neque. Maecenas a vehicula sapien. Praesent odio nulla, laoreet a dapibus ut, blandit nec ipsum.

Slide 50

Slide 50 text

Meet WordPress WordPress is open source software you can use to create a beautiful website, blog, or app.

Slide 51

Slide 51 text

Don’t use black Tip #9

Slide 52

Slide 52 text

Kindred Spirits, by Asher Brown Durand

Slide 53

Slide 53 text

https://news.artnet.com/art-world/new-photos-vantablack-906158

Slide 54

Slide 54 text

No content

Slide 55

Slide 55 text

Only underline links Tip #10

Slide 56

Slide 56 text

About WordPress WordPress started in 2003 with a single bit of code to enhance the typography of everyday writing and with fewer users than you can count on your fingers and toes. Since then it has grown to be the largest self-hosted blogging tool in the world, used on millions of sites and seen by tens of millions of people every day. About WordPress.org On this site you can download and install a software script called WordPress. To do this you need a web host who meets the minimum requirements and a little time. WordPress is completely customizable and can be used for almost anything. What You Can Use WordPress For WordPress started as just a blogging system, but has evolved to be used as full content management system and so much more through the thousands of plugins and widgets and themes, WordPress is limited only by your imagination. (And tech chops.)

Slide 57

Slide 57 text

Thanks! @melchoyce melchoyce.design