The Art of Building
Spaceships
Developer
Experience
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Ivan main hero
engineer
newcomer
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main hero
engineer
newcomer
...and a cat
Ivan
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Hi! Where
should I start?
Check our repo, it
worths million words
Me Boris
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No content
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Ivan Olga
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We don't use
your product
Ivan Olga
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We don't use
your product
It doesn't
solve any our
problems
Ivan Olga
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But
collaborative
editing...
Ivan Olga
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But
collaborative
editing...
It's useless!
Ivan Olga
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Developers:
- don't know what they need
- can't write quality code
- are shortsighted
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BAD
NEWS
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Ivan Natasha
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What's your
product goal?
Ivan Natasha
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What's your
product goal?
...
Ivan Natasha
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What's your
product goal?
To make a
universal and
functional
design system
Ivan Natasha
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It's not a goal.
Call me when
you figure it.
Ivan Natasha
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Try to recall
product practices
that we used.
Ivan Natasha
It's not a goal.
Call me when
you figure it.
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Lean
Canvas
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Top
problems
Top
features
Key
metrics
Mission Why you? Target
audience
Alternatives Risks
Adoption
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Top
problems
Top
features
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Top
problems
What customer
pains do you plan
to solve?
Many UI
bugs
Designer-
Developer
interaction
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Top
problems
Top
features
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y you? Target
audience
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Who is going to
benefit from your
product?
Target
audience Mobile devs
Designers
Managers
QA engineers
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y you? Target
audience
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ures
Mission Why
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Mission
What your product
is made for?
Closed ecosystem for
full cycle UI
development
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ures
Mission Why
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ms
Top
features
Missi
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What killer features
are in the core of
your product?
Top
features
Component's code
is a source of truth
Automated interaction
between designer and
developer
Fast snapshot testing
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ms
Top
features
Missi
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Adoption
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Adoption
How will you grow
the audience of the
product?
For everyone
at once
Gradually by
features
Gradually by
user groups
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Adoption
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Key
metrics
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What metrics will
show you the goal
progress?
Key
metrics
- Number of UI bugs
- Catalog daily sessions
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Key
metrics
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Alternatives
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Alternatives
How your audience
currently solve their
problems?
Manual
layout
Sketch&
Zeplin Manual
testing
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Alternatives
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Risks
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Risks
What can make your
product fail and
how to control it?
Risk:
Devs won't have time
for refactoring
Counter metric:
% of components
coverage
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Risks
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ion Why you? Targe
audie
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Why you?
What key strenghts
will help you?
Strong domain
knowledge
Solid technical
platform
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ion Why you? Targe
audie
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Top
problems
Top
features
Key
metrics
Mission Why you? Target
audience
Alternatives Risks
Adoption
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NPS
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Net Promoter
Score
Instrument to
measure customers
satisfaction.
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Promoters
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Passives
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Detractors
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NPS = %promoters –%detractors
NPS = [-100; 100]
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Do I really
understand our
product goals?
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NPS -80
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detractors
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Interview
Define customer
pains and understand
how he solves them.
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Rule #1:
Prefer face-to-face
communication to
texting.
Natasha
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Rule #2:
Always ask open
questions.
Linn
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Rule #3:
Don't follow a strict
set of questions.
Linn
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detractors
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Development speed is
incredibly important
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Designers aren't
involved in UI
development using
design system
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Ivan Natasha
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What is the
goal of your
product?
Ivan Natasha
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To make UI
development
faster...
Ivan Natasha
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To make UI
development
faster...
...by integrating
components in
whole Cat Avito
Ivan Natasha
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And do you
move towards
this goal?
Ivan Natasha
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And do you
move towards
this goal?
No, and we
don't know
how.
Ivan Natasha
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Let me tell you
about pivot
and MVP.
Ivan Natasha
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Pivot
A change of product
course to test
completely new
assumptions
Closed ecosystem
for full cycle UI
development
Pre-built
components for
everyone
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MVP
The simplest version
of your product
capable of testing
your assumptions
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Step #1
Choose early adopters
Step #2
Transfer components to Sketch
Step #3
Develop set of simple components
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Early
adopters
Customers, who
receive new features
before others.
- Loyal
- Provide feedback
- Test new features
- Make feature requests
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Step #1
Choose early adopters
Step #2
Transfer components to Sketch
Step #3
Develop set of simple components
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Step #1
Choose early adopters
Step #2
Transfer components to Sketch
Step #3
Develop set of simple components
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Well, you can
be better...
Olga
...but I use
design system
from now on.
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Ivan Nikolay
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Here is our new
lean canvas and
metrics.
Ivan Nikolay
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What metrics will
show you the goal
progress?
Key
metrics
1. Development speed for
typical tasks
2. % of screens using
components
3. % of new features using
components
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Solid work!
Looks like you
know what to do.
Keep going and
it'll help us to
save the team!
Ivan Nikolay
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We should
make progress
faster!
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Ivan Natasha
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Recall our
marketing
plans!
Ivan Natasha
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Recall our
marketing
plans!
But I can't buy
traffic and use
billboards!
Ivan Natasha
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Think about
instruments you
already have.
Ivan Natasha
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Think about
instruments you
already have.
The scale is
smaller, the
approach is same.
Ivan Natasha
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Plan how customers
will learn about
your product.
Marketing
plan
Step #1
Segment your target
audience
Step #2
Choose acquisition
channel for each segment
Step #3
Schedule all activities
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A developer
He wants to
browse all
available
components
A developer
He wants to
create or
change a
component
A designer
He is working
on a new
feature layout
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acquisition
1st segment
2nd&3rd
segments
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acquisition
1st segment
2nd&3rd
segments
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acquisition
1st segment
2nd&3rd
segments
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acquisition
1st segment
2nd&3rd
segments
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Design - Notify about UI updates
- Teach how to use
components in Sketch
- Gather feedback
Devs - Notify about new
features
- Teach how to create
components
- Gather requests on new
components
- Slack #design
- Regular designer
sync-up
- Workshops
- Slack #ios-devs
- Regular design
system meetup
- Changelogs (git)
- Jira backlog
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Ivan Nikolay
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bla-bla-bla,
products, bla-
bla-bla...
Developer
experience,
bla-bla-bla...
Ivan Nikolay
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Is my
probation
period over?
Ivan Nikolay
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Bad news – you
should quit
current team...
Ivan Nikolay
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Bad news – you
should quit
current team...
But I need a chief
DX specialist.
What do u think?
Ivan Nikolay