Set up for success with strategic planning frameworks, including Client satisfaction, SWOT Analysis, Pirate Funnel, and more. Customer Satisfaction Templates

Start your Business Plan with Client satisfaction: When your customers enter your lodge, what does one think they see at the beginning? What does one want them to notify first? Are they different characteristics? other than a restaurant or establishment which may be located near the lobby, characters habitually see freshness prime and practice second.

Problems: Understanding Customer Expectations. Reaching Out to Customers. Exceeding Customer Expectations.

Solution: Listen to customers. Be proactive. Understand your customers. Practice honesty and manage expectations in marketing. 4 Solutions of Marketing

Unique Value Proposition Which benefits are most important to the client? What benefits are hard to come by the competition? What benefits can be easily understood by target customers?

Unfair Advantage Insider information. Existing customers. A dream team. Personal authority. Large network effects. Community.

11 Customer Segments Demographic psychographic behavioral geographic

Key Metrics Net profit margin. Gross margin. Lead conversion rates. Website traffic. Retention rate. Customer acquisition cost. Customer lifetime value.

Email. Phone Website chat Video calling Self-service Online communities C H A N N E L S

High Level Concept Keep it short. Position it against something successful people know for the best results. Create a killer elevator pitch to end with. Your High Concept Pitch is not your slogan, only use it as an explanation.

Strong employee attitudes. Excellent customer service. Large market share. Personal relationships with customers. Leadership in product innovation. Highly efficient, low-cost manufacturing. High integrity. Strengths Inadequate definition of customer for product/market development. Confusing service policies. Too many levels of reporting in the organizational structure. Limited product availability. Lack of involvement from top management in developing a new service. Lack of quantitative goals. Weaknesses Find Your Competitive Position with a SWOT Analysis A SWOT analysis maps out your company’s path towards your goals by identifying strengths and weaknesses (internal attributes) and opportunities and threats (external conditions). Uncover your company's competitive position with these guiding questions. Use the blank framework on the next page to start filling out your own SWOT analysis.

Awareness understand your business better. address weaknesses. deter threats. capitalise on opportunities. take advantage of your strengths. develop business goals and strategies for achieving them. Revenue Talent. Loss of talent or an inability to recruit talent. Market Entry. Prices. Costs. Approvals. Supply. Weather.

Activities that facilitate awareness. Make your target audience aware of the problem you’re addressing and how you’re solving it TOFU (Top of the Funnel) Social media post and ads Email marketing Promotional video Press Release Activities that facilitate evaluation Convert thosewho are aware into leads MOFU (Middle of the Funnel) Discounts Exclusive offers Free trial Event Activities that facilitate conversion Guide the leadsin making an informed purchase decision BOFU (Bottom of the Funnel) Demo Feedback Success stories Comparison sheets

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