Alla Weinberg - Speaker Deck

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Culture Design From Business to Buttons 2018 Alla Weinberg weheartwork.com @alla_here

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Linda Cliatt-Wayman

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Context vs Content Culture Design !3 Content Context WHO are you being? WHAT are you doing?

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What is culture? Culture Design !4 A culture is the way a group of people are being together.     It is their collective identity. Culture is the Context

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What is culture? Culture Design !5 Belief Belief Belief Belief Belief Belief Belief Belief Belief

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What is culture? Culture Design !6 Culture is a set of shared beliefs that form a collective identity.

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Why does culture matter? Culture Design !7 CURRENT RESULTS DESIRED  RESULTS BELIEFS BEHAVIORS HOW DO WE GET HERE?

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Why does culture matter? Culture Design !8 CURRENT RESULTS DESIRED  RESULTS BEHAVIORS BELIEFS

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Why does culture matter? Culture Design !9 CURRENT RESULTS DESIRED  RESULTS BELIEFS BEHAVIORS Behaviors drive results Beliefs drive behavior

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Why does culture matter? Culture Design !10 CURRENT RESULTS DESIRED  RESULTS BELIEFS BEHAVIORS HOW DO WE GET HERE? By ﬁrst attending to the underlying beliefs that inform and drive what we do.

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We are right

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The world is happening TO us

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We are special

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There is not enough

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There are winners and   there are losers

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People are objects

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Culture can be designed Culture Design !17 Uber: Culture By Default Netflix: Culture By Design

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A systems mindset Culture Design !18 https://medium.com/disruptive-design/tools-for-systems-thinkers-the-6-fundamental-concepts-of-systems-thinking-379cdac3dc6a

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Culture design is a 4 part process Culture Design !19 Map It Tangibly visualize the current state of the culture 1 Accept it Accept the current culture without judgement 2 Choose It Choose new beliefs that will support the results you are wanting to see 3 Lead It Be the change and create rituals and practices to support the new beliefs 4

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Meet your culture body Culture Design !20 Tangibly visualize the current state of the culture Map It 1

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Culture shifts are slow Culture Design !21 Nature Culture Governance Infrastructure Commerce Fashion