Removing friction. Providing transparency.

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Removing friction. Providing transparency. Lessons learned building a price comparison engine for 2 years ( @david_bonilla )

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DADDY (x2), HUSBAND, GAMER, RUNNER, ICE CREAM LOVER AND STUBBORN MORON

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WHAT HOW WHY THE GOLDEN CIRCLE

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WHAT HOW WHY We want to transform online shopping into a pleasant experience. THE GOLDEN CIRCLE

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WHAT HOW WHY We want to transform online shopping into a pleasant experience. Providing neutral, complete and accurate info to the people. THE GOLDEN CIRCLE

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WHAT HOW WHY We want to transform online shopping into a pleasant experience. Providing neutral, complete and accurate info to the people. Otogami, Shoenami, Insurancenami… THE GOLDEN CIRCLE

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ULTRA AWESOME STARTUP (name not ﬁnal)

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ULTRA AWESOME STARTUP ? (name not ﬁnal)

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ULTRA AWESOME STARTUP ? (name not ﬁnal)

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DOGMATIC AGILE

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WE WERE LEAN!

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WHAT COULD BE WRONG?

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REALITY CHECK

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INTERNET IS A LIE

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BUSINESS PLAN IS A LIE

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DOGMATIC AGILE

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DOGMATIC AGILE X

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DOGMATIC AGILE X X

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DOGMATIC AGILE X X X

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DOGMATIC AGILE X X X X X

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WE FAILED

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BECAUSE WE COULDN’T MEASURE WITH PRECISION WE DIDN’T MEASURE AT ALL

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WE WORKED ON FEATURES NOT ON HYPOTHESIS

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2014 2015 AUG Media Platform 0unnicC 1.% *ermanG

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MONTHLY VISITS < < <

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ALL OUR DECISIONS WERE TAKEN BY INSTINCT NOT BY METRICS… … BUT WE HAVE LEARNT A LOT

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REAL MEN USE SEO

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GROWTH = RECURRENCY

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USEFULNESS = VALUE/FRICTION

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2014 2015 AUG *ermanG Media Platform PowerUA! 0unnicC 1.% PerfectMatch 1uAer1earch .togami 2.% +

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WE GREW!

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MONTHLY VISITS

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NOW WHAT? (INSTINCT DOESN’T SCALE)

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DOGMATIC AGILE X X X X X

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,Ill get 2+A2 ,f , do 2+,1 ,Ill get 2+A2 ,f , do 2+,1 OTOGAMI FRAMEWORK (WIP) HYPOTHESIS BACKLOG ,Ill get 2+A2 ,f , do 2+,1 COST VALUE PRIORIZATION STORIES KPIs DEFINITION

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,Ill get 2+A2 ,f , do 2+,1 ,Ill get 2+A2 ,f , do 2+,1 OTOGAMI FRAMEWORK (WIP) HYPOTHESIS BACKLOG ,Ill get 2+A2 ,f , do 2+,1 COST VALUE PRIORIZATION STORIES KPIs DEFINITION MENDOZA LINE BURGER METHOD

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,Ill get 2+A2 ,f , do 2+,1 ,Ill get 2+A2 ,f , do 2+,1 OTOGAMI FRAMEWORK (WIP) HYPOTHESIS BACKLOG ,Ill get 2+A2 ,f , do 2+,1 COST VALUE PRIORIZATION STORIES KPIs DEFINITION KANBAN ALLA OTOGAMI ! 2% 2ime dedicated to Comm .AC ! ,f we need more than 2% , ArobablG we Chould change the ArioritaHed hGAotheCiC MENDOZA LINE BURGER METHOD

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¡Graciñas! / Tank you! Gràcies! @david_bonilla bonillaware.com [email protected] bit.ly/cas2k14