WHY FAST MATTERS
Harry Roberts | DaFED | February 2018
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WHY FAST MATTERS
Harry Roberts | DaFED | February 2018
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IT’S SO GOOD TO BE BACK!
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HI, I’M HARRY
Consultant Performance Engineer
Leeds, UK
@csswizardry
csswizardry.com
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THE TRAINLINE REDUCED
LATENCY BY 0.3 SECONDS […]
AND CUSTOMERS SPENT AN
EXTRA £8.1M A YEAR
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NETFLIX SAW A 43% DECREASE
IN THEIR BANDWIDTH BILL AFTER
TURNING ON GZIP
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GQ CUT LOAD TIME BY 80% AND
SAW AN 80% INCREASE IN
TRAFFIC. MEDIAN TIME SPENT ON
THE SITE INCREASED BY 32%
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WPOSTATS.COM
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1. IT WILL MAKE YOU MONEY
2. IT WILL SAVE YOU MONEY
3. IT MAKES USERS HAPPIER
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IT’S NOT JUST FINANCIAL…
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— My Buddy Warren
“Sorry I didn’t reply to your email mate… I could see it but
couldn’t open it because the internet out [in Thailand] is s—t.”
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— Anon
“I am currently at my parents’ place in Rawatbhata,
Rajasthan [India]. Since my parents don’t have a computer
they only consume internet through their
smartphone […] providers which in our town are still 2G.
Right now I have connected my laptop via WiFi hotspot.
Opening Gmail in basic HTML version takes 30s to a minute.”
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THE NEXT BILLION USERS
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qz.com/on/the-next-billion
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csswz.it/2pa7bX0
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BANGLADESH !
Average connection: 3,634kbps†
14.4% of the country is online*
3.9m broadband subscriptions (2.4 per 100 people)*
133.7m cellular subscriptions (83.4 per 100 people)*
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34× MORE MOBILE
THAN BROADBAND
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INDIA "
Average connection: 3,465kbps†
26% of the country is online*
17.1m broadband subscriptions (1.3 per 100 people)*
1b cellular subscriptions (78.8 per 100 people)*
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58× MORE MOBILE
THAN BROADBAND
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PAKISTAN #
Average connection: 2,508kbps†
18% of the country is online*
1.8m broadband subscriptions (1 per 100 people)*
125.9m cellular subscriptions (66.9 per 100 people)*
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70× MORE MOBILE
THAN BROADBAND
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INDONESIA $
Average connection: 4,543kbps†
22% of the country is online*
2.8m broadband subscriptions (1.1 per 100 people)*
338.4m cellular subscriptions (132.3 per 100 people)*
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121× MORE MOBILE
THAN BROADBAND
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! " # $
3,537.5KBPS AVERAGE SPEED
20.1% OF PEOPLE ARE ONLINE
1.45% HAVE BROADBAND
90.35% ON CELLULAR
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%
9,808KBPS AVERAGE SPEED
65.3% OF PEOPLE ARE ONLINE
16.8% HAVE BROADBAND
120.5% ON CELLULAR
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WHAT DOES THIS TELL US?
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WE’RE BUILDING FOR A TOTALLY
DIFFERENT PROFILE OF USER
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HOW FAST IS FAST ENOUGH?
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HOW FAST IS FAST ENOUGH?
It’s hard to say…
You can run benchmarking
Get a feel for things over time
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JUST BE FASTER THAN YOUR
NEAREST COMPETITOR…
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dareboost.com
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speedcurve.com
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GETTING THERE
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STEP 0: WANT A FAST WEBSITE
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WANT A FAST WEBSITE
Do not underestimate the importance of this step
Things get markedly easier if you actually try
Make sure it’s a business goal/priority
Ensure that people are putting effort into performance
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STEP 1: UNDERSTAND THE
PROBLEM
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…PROPERLY UNDERSTAND IT
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charlesproxy.com
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IT’S NOT JUST CONNECTION
SPEED ANYMORE…
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geekaphone.com
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csswz.it/2pL4MlZ
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THERE’S NO REPLACEMENT
FOR REAL DEVICES
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BUILD UP AN IDEA OF
REALISTIC CONDITIONS
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STEP 2: KNOW WHAT’S GOING ON
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WHAT DOES THIS SCRIPT DO?
WHICH TEAM IS IN CHARGE OF
THIS THING?
ARE WE EVEN USING THIS?
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KNOW WHAT’S GOING ON
Other people/teams add things to your site all the time
Tag managers, social widgets, tracking scripts, analytics
Schrödinger effect: measuring/optimising has its own overhead
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CALL MEETINGS
Work out what everything is
Who is using it
Do they need it
What can you do about it
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This is your website…
…this is your website
on tag managers.
DON’T PRIORITISE
YOUR OWN METRICS OVER
YOUR USERS’ EXPERIENCES
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STEP 3: MEASURE EVERYTHING
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HOW DO WE KNOW:
1) WHAT’S WRONG?
2) WHEN IT’S RIGHT?
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jana.com/insights
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BUDGETING
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PERFORMANCE BUDGETS
Basically just monitoring with alerts
After a while, you’ll begin to know how fast you should be
Set budgets and tolerances
Endeavour to stay within those limits
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Not the most complex site in the world
But fairly typical
Plenty going on
CSSWIZARDRY.COM
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CLOSING…
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CLOSING
Care: Actually prioritise, consider, and champion performance
Understand: Your customers, the problem, the landscape
Measure: Everything you can, before and after
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STATISTICS AND DATA
Tim Kadlec, Tammy Everts
* World DataBank
† Akamai State of the Internet
‡ ITU Measuring the Information Society Report
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THANK YOU
Harry Roberts
@csswizardry
csswizardry@gmail.com
speakerdeck.com/csswizardry