Understand When You Can, Fake It When You Can’t

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UNDERSTAND WHEN YOU CAN, FAKE IT WHEN YOU CAN’T #TALKWD 7 MAY 14

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PETER GASSTON  @STOPSATGREEN

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TECHNOLOGIST & FRONT-END LEAD  REHABSTUDIO

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THE DECISIONS YOU MAKE HAVE WEIGHT. @stopsatgreen

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(I DON’T REALLY WANT YOU TO DISAGREE WITH ME) @stopsatgreen

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DESIGN DECISIONS @stopsatgreen

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COPY DECISIONS @stopsatgreen

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TECHNICAL DECISIONS @stopsatgreen

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document.addEventListener('DOMContentLoaded', function() { // your code here }); @stopsatgreen $(document).ready(function() { // your code here }); VS.

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“Oakley’s monster page of baubles.” @stopsatgreen - Phil Hawksworth http://hawksworx.com/blog/oakleys-monster-page-of-baubles/

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471 HTTP requests 85.4MB page weight 2'45" DOMContentLoaded 4'10" Load @stopsatgreen

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http://httparchive.org/trends.php

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http://www.guypo.com/uncategorized/real-world-rwd-performance-take-2/

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Google research found that an increase in page load time from 0.4 seconds to 0.9 seconds saw traffic and ad revenue drop by 20%. Amazon calculated that slowing the page load by one second would cost them $1.6 billion over a year. @stopsatgreen http://www.websiteoptimization.com/speed/tweak/psychology-web-performance/

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47 percent expect a web page to load in two seconds or less. 40 percent abandon a website that takes longer than three seconds to load. http://blog.kissmetrics.com/loading-time/

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79 percent of shoppers dissatisfied with performance are less likely to visit again. 52 percent say that page load performance is important to their site loyalty. http://blog.kissmetrics.com/loading-time/

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@stopsatgreen VS. …

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“Over a mobile connection, it may take 2 seconds to download the initial page of HTML, but it can be immediately rendered. @stopsatgreen

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“Even as the rest of the JavaScript application is being downloaded, the user can interact with the page. It feels 5x faster.” @stopsatgreen - AirBnB http://nerds.airbnb.com/weve-launched-our-first-nodejs-app-to-product

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“By rendering our page content on the server and deferring all JavaScript execution… we’ve dropped the time to first Tweet to one-fifth of what it was.” @stopsatgreen - Twitter https://blog.twitter.com/2012/improving-performance-on-twittercom

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font-family: Georgia, serif; @stopsatgreen VS. font-family: 'My Font', serif;

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Submit @stopsatgreen VS. Submit

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Submit @stopsatgreen VS. Link ✗

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“When an elevator fails, it's useless. When an escalator fails, it becomes stairs. We should be building escalators, not elevators.” @stopsatgreen - Jake Archibald http://jakearchibald.com/2013/progressive-enhancement-still-important/

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Link @stopsatgreen VS. Submit Goes somewhere Does something

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Number @stopsatgreen VS. Number

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Number @stopsatgreen VS. Number

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:hover div { left: 100px; top: 100px; } @stopsatgreen VS. :hover div { transform: translate(100px, 100px); }

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@stopsatgreen

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@stopsatgreen var ua = navigator.userAgent.toLowerCase(), isAndroid = ua.indexOf('android') > -1; if (isAndroid) { window.location = 'http://mobile.example.com'; }

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EMPATHY @stopsatgreen

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“Technical skills still matter, but today making digital services that meet users’ needs also depends on our ability to collaborate across many types of boundaries.” @stopsatgreen - Jonathan Kahn http://alistapart.com/article/people-skills-for-web-workers

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“It is impossible to collaborate effectively without a sense of empathy. It provides a sense of fellowship and enables better teamwork.” @stopsatgreen - Stephen Caver http://cognition.happycog.com/article/why-developers-need-to-learn-design

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@stopsatgreen http://toyark.com/ No empathy Empathy

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“Having the integrity and introspective accuracy to distinguish what one likes from what is good, useful, meaningful is vital; we do not work for ourselves but for our users.” @stopsatgreen - Mills Baker http://mokriya.quora.com/Designer-Duds-Losing-Our-Seat-at-the-Table

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“It is so easy to believe that if you design something that you like, then it must be good. We just have to have the discipline to step out of that role.” @stopsatgreen - Jakob Nielsen http://drt.fm/jakob-nielsen/#!/transcript

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https://www.flickr.com/photos/yimhafiz/5117737179/

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http://tinyurl.com/ptch4u7

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“You can never really be another person, but you can become more skilled at not only just being yourself.” @stopsatgreen - Jakob Nielsen http://drt.fm/jakob-nielsen/#!/transcript

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“Treat people with understanding when you can, and fake it when you can't until you do understand.” @stopsatgreen - Kim Harrison https://www.goodreads.com/quotes/266474

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YOU HAVE BEEN WATCHING @STOPSATGREEN