Building a modern subscription experience on iOS

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BUILDING A MODERN SUBSCRIPTION EXPERIENCE ON IOS @BASTHOMAS 1 — @basthomas, SwiftConf, August 17, 2022

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AMAZING ANNUAL RECURRING REVENUE... ON IOS @BASTHOMAS 2 — @basthomas, SwiftConf, August 17, 2022

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SUPERB SUBSCRIPTIONS... ON IOS @BASTHOMAS 3 — @basthomas, SwiftConf, August 17, 2022

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INTERESTING IN-APP PURCHASES... ON IOS @BASTHOMAS 4 — @basthomas, SwiftConf, August 17, 2022

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BUILDING A MODERN SUBSCRIPTION EXPERIENCE ON IOS @BASTHOMAS 5 — @basthomas, SwiftConf, August 17, 2022

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WHO AM I? ▸ @basthomas on Twitter ▸ XING ▸ Moya, GitHawk ▸ Apple (macOS VoiceOver) ▸ WeTransfer 6 — @basthomas, SwiftConf, August 17, 2022

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WHY AM I TALKING ABOUT THIS TOPIC? 7 — @basthomas, SwiftConf, August 17, 2022

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WETRANSFER IOS ! 8 — @basthomas, SwiftConf, August 17, 2022

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WETRANSFER IOS !! 9 — @basthomas, SwiftConf, August 17, 2022

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WETRANSFER IOS !!! 10 — @basthomas, SwiftConf, August 17, 2022

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! 11 — @basthomas, SwiftConf, August 17, 2022

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! ..? 12 — @basthomas, SwiftConf, August 17, 2022

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! 13 — @basthomas, SwiftConf, August 17, 2022

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! 14 — @basthomas, SwiftConf, August 17, 2022

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WE GOT SOME DESIGNS. LET'S GET CRACKIN', RIGHT? 15 — @basthomas, SwiftConf, August 17, 2022

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16 — @basthomas, SwiftConf, August 17, 2022

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ACCESSIBILITY 17 — @basthomas, SwiftConf, August 17, 2022

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19 — @basthomas, SwiftConf, August 17, 2022

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WAIT, TWITTER? 20 — @basthomas, SwiftConf, August 17, 2022

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! 21 — @basthomas, SwiftConf, August 17, 2022

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HAPTICS 22 — @basthomas, SwiftConf, August 17, 2022

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VOICEOVER 23 — @basthomas, SwiftConf, August 17, 2022

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VOICE CONTROL & FULL KEYBOARD ACCESS 24 — @basthomas, SwiftConf, August 17, 2022

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DARK MODE, MOTION, MORE 25 — @basthomas, SwiftConf, August 17, 2022

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LET'S GET CRACKIN' 26 — @basthomas, SwiftConf, August 17, 2022

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LOCAL CONFIGURATION 27 — @basthomas, SwiftConf, August 17, 2022

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28 — @basthomas, SwiftConf, August 17, 2022

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29 — @basthomas, SwiftConf, August 17, 2022

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WE'LL START SLOWLY 30 — @basthomas, SwiftConf, August 17, 2022

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... AND USE FEATURE FLAGS 31 — @basthomas, SwiftConf, August 17, 2022

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EVERYTHING'S GOING TO BE FINE, RIGHT? 32 — @basthomas, SwiftConf, August 17, 2022

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33 — @basthomas, SwiftConf, August 17, 2022

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34 — @basthomas, SwiftConf, August 17, 2022

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35 — @basthomas, SwiftConf, August 17, 2022

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36 — @basthomas, SwiftConf, August 17, 2022

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public func purchase(product: StoreProduct) async throws -> PurchaseInformation { try checkRevenueCatConfiguration() let purchaseInformation = try await revenueCat.purchase(product: product) return .init( transaction: purchaseInformation.0, customerInformation: .init(customerInformation: purchaseInformation.1), isUserCancelled: purchaseInformation.2 ) } 37 — @basthomas, SwiftConf, August 17, 2022

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... THAT'S IT? 38 — @basthomas, SwiftConf, August 17, 2022

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THANKS, REVENUECAT 39 — @basthomas, SwiftConf, August 17, 2022

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OH, AND THEN WE CRASHED 40 — @basthomas, SwiftConf, August 17, 2022

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HAS ANYONE EVER TOLD YOU TO BE CAREFUL WITH FORCE-UNWRAPPING? 41 — @basthomas, SwiftConf, August 17, 2022

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! 42 — @basthomas, SwiftConf, August 17, 2022

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// when we are here, we should always be able // to find a package. if not, that's a programmer error 43 — @basthomas, SwiftConf, August 17, 2022

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PRODUCT IDENTIFIER: ? 44 — @basthomas, SwiftConf, August 17, 2022

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// when we are here, we should always be able // to find a package. if not, that's a // programmer error... or an Apple issue. // So do _NOT_ crash. ! 45 — @basthomas, SwiftConf, August 17, 2022

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PRODUCT IDENTIFIER: 46 — @basthomas, SwiftConf, August 17, 2022

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ANYWAY... 47 — @basthomas, SwiftConf, August 17, 2022

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DEMO 48 — @basthomas, SwiftConf, August 17, 2022

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49 — @basthomas, SwiftConf, August 17, 2022

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50 — @basthomas, SwiftConf, August 17, 2022

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DEMO 51 — @basthomas, SwiftConf, August 17, 2022

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52 — @basthomas, SwiftConf, August 17, 2022

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53 — @basthomas, SwiftConf, August 17, 2022

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54 — @basthomas, SwiftConf, August 17, 2022

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55 — @basthomas, SwiftConf, August 17, 2022

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EVERYTHING IS GOING (TO BE) FINE, RIGHT? 56 — @basthomas, SwiftConf, August 17, 2022

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57 — @basthomas, SwiftConf, August 17, 2022

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GRADUAL ROLLOUT 58 — @basthomas, SwiftConf, August 17, 2022

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59 — @basthomas, SwiftConf, August 17, 2022

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60 — @basthomas, SwiftConf, August 17, 2022

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IT'S NOT A BUG, IT'S A FEATURE 61 — @basthomas, SwiftConf, August 17, 2022

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YOLO 62 — @basthomas, SwiftConf, August 17, 2022

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YOLO CARPE DIEM 63 — @basthomas, SwiftConf, August 17, 2022

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64 — @basthomas, SwiftConf, August 17, 2022

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!"# 65 — @basthomas, SwiftConf, August 17, 2022

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✅ 66 — @basthomas, SwiftConf, August 17, 2022

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! 67 — @basthomas, SwiftConf, August 17, 2022

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PAYWALLS 68 — @basthomas, SwiftConf, August 17, 2022

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PAYWALLS CONTEXTUAL PAYWALLS 69 — @basthomas, SwiftConf, August 17, 2022

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DEMO 70 — @basthomas, SwiftConf, August 17, 2022

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71 — @basthomas, SwiftConf, August 17, 2022

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CHANGING EXPIRATION DATES PASSWORD PROTECTION TRANSFER LIMIT 72 — @basthomas, SwiftConf, August 17, 2022

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PRE-LOGIN PAYWALL 73 — @basthomas, SwiftConf, August 17, 2022

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! 74 — @basthomas, SwiftConf, August 17, 2022

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! 75 — @basthomas, SwiftConf, August 17, 2022

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! 76 — @basthomas, SwiftConf, August 17, 2022

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A NOTE ON CUSTOMER SATISFACTION... 77 — @basthomas, SwiftConf, August 17, 2022

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BE CAREFUL WITH "TRICKING" USERS TO BUY SUBSCRIPTIONS 78 — @basthomas, SwiftConf, August 17, 2022

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DEMO 79 — @basthomas, SwiftConf, August 17, 2022

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80 — @basthomas, SwiftConf, August 17, 2022

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! 81 — @basthomas, SwiftConf, August 17, 2022

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82 — @basthomas, SwiftConf, August 17, 2022

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TICKING LIKE (GERMAN) CLOCKWORK 83 — @basthomas, SwiftConf, August 17, 2022

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There's something one should expect not only of a watch but also of oneself: to never stand sti . — Walter Lange 84 — @basthomas, SwiftConf, August 17, 2022

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EXPERIMENTS 85 — @basthomas, SwiftConf, August 17, 2022

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OPTIMIZATION* 86 — @basthomas, SwiftConf, August 17, 2022

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* HAPPY CUSTOMERS > SHORT TERM 87 — @basthomas, SwiftConf, August 17, 2022

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OPTIMIZATIONS TO CONSIDER ▸ Default to monthly ▸ Default to yearly ▸ Focus on Pro ▸ Focus on Premium ▸ Button colors ▸ Etc. etc. 88 — @basthomas, SwiftConf, August 17, 2022