How To Build An Online Store With WooCommerce - WordCamp Miami

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How to Build an Online Store with WooCommerce by Patrick Rauland @BFTrick https://speakerdeck.com/bftrick/how-to-build-an-online-store-with- woocommerce-wordcamp-miami

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WooCommerce 2

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Source: https://trends.builtwith.com/shop/WooCommerce 3

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Source: https://trends.builtwith.com/shop/ 4

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Goal: build a store & start selling 5

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E-Commerce in the early 2000s 1. Launch e-commerce site 2. Profit 6

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WooCommerce Features (Also Our Roadmap!) ● Add to any WordPress site ● Open source ○ 246 themes for free on WordPress.org ■ Including Storefront by WooThemes ○ 1,000+ plugins for free on WordPress.org ● Add products to your site ● Charge shipping ● Add taxes ● Accept payment ● Fulfil orders 8

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Installing WooCommerce 9

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Adding a Product 19

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Product Features ● Inventory ● Dimensions (for calculating shipping costs) ● Sale price + sale price scheduling ● Up-sells & Cross-sells ● Downloadable & virtual products ● Variable products ○ Sizes ○ Colors ○ Etc 25

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https://www.quora.com/GitHub/What-is-the- significance-of-the-Ship-It-squirrel 26

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Adding the Extras 28

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Payment 29

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Modern VS Traditional Gateways 30

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Modern Gateways ● Validates & draws funds ● Funds deposit directly into your bank account 31

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https://stripe.com 32

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http://www.woothemes.com/products/pay-with-amazon/ 33

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Traditional Gateways ● Validates funds ● Funds deposit into a merchant account ● Merchant account deposits funds into your business bank account 34

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http://www.authorize.net/ 35

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Traditional gateways are slightly cheaper for stores making > $8,000 a month 36

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Merchant accounts are a pain to setup 37

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Use traditional gateway if client already has a merchant account 38

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http://speakinginbytes.com/ 2014/08/merchant-account/ 39

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Shipping 40

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Shipping Quotes ● Get quotes from UPS, USPS, FedEx, etc. ● Multiple rates is great for customers! ● You need a lot of data from the client ○ Exact dimensions (length, width, height, weight) for every single product ○ Boxes ■ Exact dimensions of boxes (inner length, inner width, inner height, outer length, outer width, outer height, weight) ■ Or… ■ Use predefined boxes like USPS Flat Rate Boxes ● These are usually paid plugins 41

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USPS > UPS & FedEx 42

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ShipStation for Multiple Stores 43

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Security 44

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SSL certificates protects your users from having sensitive data stolen 46

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You Need SSL If... ● You’re handling credit card numbers on your site ● If users are logging in 47

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A Note on Free 48

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Next Steps ● Get more people to your site ○ SEO ○ SEM ● Optimize Average Order Value (AOV) ○ Cross promote products / create bundles ● Optimize Customer Lifetime Value (CLV) ○ Newsletter Marketing 49

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● Product Manager for WooCommerce at Automattic ● Live in Denver Colorado 50