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Don’t be a
SHEEP:
Media, Race and
Policing in the
Age of #Ferguson
SOCIOLOGY
IN ACTION
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2014
July 17: Eric Garner is killed (NYC).
August 9: Michael Brown is killed.
August 16: State of Emergency (Ferguson)
November 24: Michael Brown decision
December 3: Eric Garner verdict
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Saturday, August 9th, 2014 at 11:51 am
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Florissant Avenue and Canfield Drive
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Canfield Drive
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Canfield Drive
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Saturday, August 9th, 2014 at 12:02 pm
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Tiffany Mitchell
Canfield Drive, Saturday afternoon, August 9th, 2014
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Huy Mach, STL Post-Dispatch
Lesley McSpadden: Saturday afternoon, August 9th, 2014
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“This was wrong
and it was cold-hearted.
Cold-hearted….
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“You took my son away from me.
You know hard it was for me to get him
to stay in school to graduate?
You know how many black men graduate?
Not many!”
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David Carson, STL Post-Dispatch
Canfield Drive, Saturday evening, August 9th, 2014
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#Ferguson
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Alexandra Bell, The Counternarrative Series
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Alexandra Bell, The Counternarrative Series
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#Ferguson
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“I contend that the cry of ‘black power’
is, at bottom, a reaction to the
reluctance of white power to make the
kind of changes necessary to make
justice a reality for the Negro. I think
that we’ve got to see that a riot is the
language of the unheard.”
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David Carson, STL Post-Dispatch
Building burned on Sunday, August 10th, 2014
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Laurie Skrivan, STL Post-Dispatch
Wednesday, August 13th, 2014
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Laurie Skrivan, STL Post-Dispatch
“I wanted to come out and help bring
this community back together. And
with me being older, I wanted to set an
example and inspire leadership to the
youth…” – Anthony Clark
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Ariel Elliott, 6, of Ferguson: Thursday, August 14th, 2014
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Laurie Skrivan, STL Post-Dispatch
Ariel Elliott, 6, of Ferguson: Thursday, August 14th, 2014
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Downtown St. Louis, MO: Saturday, October 11th, 2014
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David Carson, STL Post-Dispatch
Downtown St. Louis, MO: Saturday, October 11th, 2014
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Ferguson, MO: Saturday, October 11th, 2014
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Christian Gooden, STL Post-Dispatch
Ferguson, MO: Saturday, October 11th, 2014
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Grand Jury Decision: Monday, November 24th, 2014
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Cristina Fletes-Boutté, STL Post-Dispatch
Grand Jury Decision: Monday, November 24th, 2014
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Department of Justice Report, March 4th, 2015
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East St. Louis, IL:
Saturday, December 3rd, 2014
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#blacklivesmatter
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MEDIA LITERACY
“Nothing can be so deceiving
as a photograph.” — Kafka
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EAGLETON COURTHOUSE
#ayotzinapa
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#ayotzinapa
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#Ayotzinapa Protest : Mexico City, Mexico
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#Ayotzinapa Protest : Mexico City, Mexico
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All media messages
are constructed.
Principle #1
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WHO CREATED THIS MESSAGE ?
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Christian Gooden, STL Post-Dispatch
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Christian Gooden, STL Post-Dispatch
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Christian Gooden, STL Post-Dispatch
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All media messages are
representations of reality
and contain embedded
values and points of view.
Principle #2
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WHAT POINT-OF-VIEW IS
REPRESENTED AND WHAT
HAS BEEN LEFT OUT ?
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Christian Gooden, STL Post-Dispatch
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Christian Gooden, STL Post-Dispatch
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Christian Gooden, STL Post-Dispatch
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Each media message has
different characteristics and
strengths and a unique
language of construction.
Principle #3
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WHAT TECHNIQUES ARE USED
TO ATTRACT MY ATTENTION ?
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Individuals interpret media
messages and create their
own meaning based on
personal experience.
Principle #4
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HOW MIGHT DIFFERENT
PEOPLE UNDERSTAND THIS
MESSAGE DIFFERENTLY ?
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Christian Gooden, STL Post-Dispatch
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Christian Gooden, STL Post-Dispatch
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Media messages are produced
for particular purposes.
Principle #5
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WHAT IS THE PURPOSE
OF THIS MESSAGE ?
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Christian Gooden, STL Post-Dispatch
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Christian Gooden, STL Post-Dispatch
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Christian Gooden, STL Post-Dispatch
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Christian Gooden
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CLAYTON, MO
#icantbreathe
#ericgarner
#michaelbrown
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FERGUSON, MO
#michaelbrown
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EAGLETON COURTHOUSE
#ericgarner
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Christian Gooden, STL Post-Dispatch
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Christian Gooden, STL Post-Dispatch
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Christian Gooden, STL Post-Dispatch
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Christian Gooden, STL Post-Dispatch
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CENTRAL WEST END
(CWE)
#ericgarner die-in
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David Carson, STL Post-Dispatch
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December 4th, 2014
#lakeshoredrive
Huffington Post
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August 8th and 9th, 2017
#michaelbrown memorial
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David Carson,
STL Post-Dispatch
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David Carson, STL Post-Dispatch
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Jared Soares, The New York Times
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