Server optimisation
for SEO
Carlos Sánchez Donate
ASDRUBAL SEO
speakerdeck.com/carlossanchezdonate
carlos-sanchez-donate
@SEO_Tecnico
Slide 2
Slide 2 text
#brightonseo
What is a web server?
HTTP request
HTTP response
Slide 3
Slide 3 text
Web Servers
#brightonseo
Slide 4
Slide 4 text
How to find out what server a website uses
#brightonseo
Slide 5
Slide 5 text
#brightonseo
Web Servers
Slide 6
Slide 6 text
nginx.conf
#brightonseo
Web Servers
Slide 7
Slide 7 text
#brightonseo
Web Servers
Slide 8
Slide 8 text
Why do SEOs have to know about
web servers?
#brightonseo
Slide 9
Slide 9 text
WPO
Speed
#brightonseo
Slide 10
Slide 10 text
#brightonseo
Cache
WPO
HTTP Compression Early Hints
Slide 11
Slide 11 text
WPO: Adaptive Desktop Configuration
#brightonseo
Slide 12
Slide 12 text
WPO: Adaptive Mobile Configuration
#brightonseo
Slide 13
Slide 13 text
Response Codes
#brightonseo
Knowing regex is highly
important!!
Slide 14
Slide 14 text
#brightonseo
Response Codes
Slide 15
Slide 15 text
#brightonseo
Internal Redirect
Slide 16
Slide 16 text
Bonus track: Specific URLs
#brightonseo
Slide 17
Slide 17 text
Block Access: User-Agents
But if we use the right user-agent…
#brightonseo
Slide 18
Slide 18 text
Block Access: User-Agents
#brightonseo
Slide 19
Slide 19 text
Block Access: Password
#brightonseo
Slide 20
Slide 20 text
Block Access: IP
#brightonseo
Slide 21
Slide 21 text
Cloaking
#brightonseo
Slide 22
Slide 22 text
Cloaking
#brightonseo
Not all cloaking is
bad!!
Slide 23
Slide 23 text
Cloaking
#brightonseo
Slide 24
Slide 24 text
Opt out of Google Images inline linking
#brightonseo
Slide 25
Slide 25 text
#brightonseo
Opt out of Google Images inline linking
Slide 26
Slide 26 text
#brightonseo
Opt out of Google Images inline linking
Slide 27
Slide 27 text
-Google Search Central
#brightonseo
Opt out of Google Images inline linking
Slide 28
Slide 28 text
X-Robots Tag
#brightonseo
Slide 29
Slide 29 text
So why is it useful to know about servers
for a SEO?
▶ WPO
▶ Response codes
▶ Internal redirects
▶ Blocking access
▶ Meta Tags
▶ Images CTR
▶ Many more
#brightonseo