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Automation in SEO =
time saving + added value
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💲💲
💲
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Many of us don’t have
10-100K budget for tools
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1 subscription
= 1 site
10 clients x (1 site + 3 comp.) = 40x the base cost
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I’m super cheap
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💙 vibe coding +
So I started building my
own tools
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It all starts with a problem /
frustration
cases
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Why is our visibility%
down in NL?
Did we change anything? Competitor? Or Core update?
PROBLEM
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💲💲
💲
⚠1 site
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Screaming frog scheduled crawls
+ compare mode
REDACTED REDACTED
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REDACTED
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Tools used
-
Cost?
0 € (only a 🐸 license)
unlimited sites!
Enterprise tools: €€.€€€ / site
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This is reactive.
What if we got proactive alerts?
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What if something critical happens on the site?
Where my tags gone?
PROBLEM
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💲💲
💲
⚠1 site
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Tools used
-
- Google Sheets
- App Script
- ChatGPT (free)
Cost?
0 €- unlimited sites!
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add your sitemap
add your config
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export to:
check this
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select what you want to track
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enable Looker Studio export
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The 🐸 can’t do everything (yet).
(enter: vibe coding)
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This is down
What if devs change robots.txt and don’t tell you?
PROBLEM
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Been monitoring robots.txt’s for 3 years. Trust me, mistakes happen. A lot.
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The stack?
- existing webserver
-
- (free)
Cost?
0 € -
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400+ files
tracked daily
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Alerts via the Slack app
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Alerts via MS Teams app
Or e-mail
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It’s free!
jancaerels.com/robotstxt/
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Disadvantage?
6 months building via many long prompts
Copy paste, copy paste, …
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There is a faster way
There must be a faster way
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Codex
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What if it takes 4 weeks for you to notice client.com has a problem?
“Why is our
traffic down?”
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Y’know, there is a tool for that
120 $ / year per site
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So I built something.
With an AI coding tool this time.
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Slack alert
Cost?
0 € -
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What is the best Coding platform?
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No one told me it was CSR Javascript.
Suboptimal SEO by design.
Tip: NextJS SSR
My requirements 👇
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Bolt
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Lovable
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What is the cheapest* coding platform?
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Windsurf & Cursor
very generous free plan
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Quick tips for vibe coders
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1. Make a PRD / detailed
plan
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Tip: Tell it to create subtasks
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Credits to:
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Create a PRD with ChatGPT.
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2. Be very specific
eg. documentation, code examples
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Credits to:
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4000+ GSC API calls instead of 10
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3. Global rules & task
management
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Global rules
eg.
- frameworks
- packages
- progr. language
- plugins
“Use this.
Don’t use that.”
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Task management system
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Task management system
MCP
Credits to:
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● Start small: 1 frustration → 1 mini-tool.
● Use existing tools if possible (Screaming Frog, ChatGPT, Slack)
● Free tools go a long way (App Script, ChatGPT, Google Sheets)
● Start vibe coding your own tools. It’s fun!
Wrapping things up
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Thanks!