Nikki Halliwell nikkihalliwell.com | techseotips.co.uk | techseoaudits.com Auditing and Optimising PLPs & PDPs with Sitebulb

nikkihalliwell.com | techseotips.co.uk | techseoaudits.com Hi, I’m Nikki Technical SEO Consultant Senior Technical SEO Manager at Journey Further Tech SEO Tips Newsletter

nikkihalliwell.com | techseotips.co.uk | techseoaudits.com The demand for eCommerce SEO is increasing.

nikkihalliwell.com | techseotips.co.uk | techseoaudits.com By 2027, eCommerce will make up nearly a quarter of total global retail sales. Statista

nikkihalliwell.com | techseotips.co.uk | techseoaudits.com $7 trillion Statista Predicted Worldwide eCommerce Sales for 2025

nikkihalliwell.com | techseotips.co.uk | techseoaudits.com This is how we can make the most of these opportunities.

nikkihalliwell.com | techseotips.co.uk | techseoaudits.com What are the Challenges When Auditing eCommerce Sites? 01

nikkihalliwell.com | techseotips.co.uk | techseoaudits.com Challenges of Auditing Large eCom Sites 🛍 Sheer size of product catalogues: Crawling and managing massive URL datasets. 🛍 Identifying high-priority pages among non-essential or duplicate ones. 🛍 Navigating technical constraints (crawl budget, JavaScript-heavy sites).

nikkihalliwell.com | techseotips.co.uk | techseoaudits.com Thankfully Sitebulb was built for eCommerce ➔ Site auditing tool ➔ Desktop and Cloud crawling ➔ Crawling at scale ➔ Automated audits ➔ Audit change history ➔ Data customisation

nikkihalliwell.com | techseotips.co.uk | techseoaudits.com Key Elements to Audit on PLPs 02

nikkihalliwell.com | techseotips.co.uk | techseoaudits.com PLP Optimisation ➔ Category name and description, ➔ Product filtering and sorting, ➔ Quick Buy options, ➔ Stock availability, ➔ Reviews, ➔ Save to Wishlist

nikkihalliwell.com | techseotips.co.uk | techseoaudits.com Very.co.uk stevemadden.com

nikkihalliwell.com | techseotips.co.uk | techseoaudits.com Key Elements to Audit on PDPs 03

nikkihalliwell.com | techseotips.co.uk | techseoaudits.com PDP Optimisation ➔ Feature product images & videos, ➔ Clear, detailed, & truthful product information, ➔ Provide technical information, ➔ Show your customer reviews , ➔ Feature strong CTAs,

nikkihalliwell.com | techseotips.co.uk | techseoaudits.com PDP Optimisation ➔ Have a clear value proposition, ➔ Use a logical and user friendly URL structure.

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nikkihalliwell.com | techseotips.co.uk | techseoaudits.com Let’s Dive in… 04

nikkihalliwell.com | techseotips.co.uk | techseoaudits.com Let’s summarise...

nikkihalliwell.com | techseotips.co.uk | techseoaudits.com Optimising PLPs for Better Performance 05

nikkihalliwell.com | techseotips.co.uk | techseoaudits.com 🛒 Optimise headers and banners 🛒 Include urgency messaging 🛒 Personalise the shopping experience 🛒 Leverage Product Attributes 🛒 Feature lifestyle and editorial content

nikkihalliwell.com | techseotips.co.uk | techseoaudits.com Optimising PDPs for Better Conversions 06

nikkihalliwell.com | techseotips.co.uk | techseoaudits.com 💳 Use a descriptive product title 💳 Clearly show prices and discounts 💳 Show return and shipping policies 💳 Allow for easy comparison and customisation 💳 Support key products with strong internal links

nikkihalliwell.com | techseotips.co.uk | techseoaudits.com As Tech SEOs ^ Women in It is our job to audit PLPs and PDPs to drive more conversions!

nikkihalliwell.com | techseotips.co.uk | techseoaudits.com Questions? Share in the comments

nikkihalliwell.com | techseotips.co.uk | techseoaudits.com Tune in for the next Session… Auditing Indexability in Ecommerce with Ashleigh Noad 11 Feb, 4pm GMT (11am ET)

nikkihalliwell.com | techseotips.co.uk | techseoaudits.com Thank you! /in/nikkiroseh /company/sitebulb /company/techseowomen