The newest new
typography
Gerry Leonidas
University of Reading
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No, not really.
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If it’s Good Enough,
it survives.
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convention + originality
technology
[ ]Z
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Why do you need
typographers?
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Scales of reading
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> within document
> within article
> within paragraph
> along the line
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[and very little to o er:]
> between documents
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T Y POGRAPHIC
THINK TANK
Our purpose
Set standards for typographic excellence in new media.
Encourage development of new tools for digital typography,
and the adoption & use of those tools
by visual designers.
Preserve traditional typographic knowledge
and apply it creatively to digital media.
Our focus
Long text for extended reading
on digital screens.
|
Let’s talk
.
415 203 9306 | [email protected]
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> H&J
> Grids
> Media query
>Keep & break controls
> Element query
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Shift the focus from
tradition to e ciency
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Try something di cult,
to discover what breaks.
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Reference work?
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This, then that, then
the other; keep them
together; don’t mess the
spacing and type styles.
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> Sequence
> Grouping
> Micro-typography
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a bit of structured text
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stu that appears really
complicated?
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So…
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David Hughes and
Jamie Neely,
and Jake Giltso
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problems?
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footnotes doable, but…
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> line control
> numbering / sorting
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> OT feature subset?
> semantic associations
> continuity
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but…
typographers see this:
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From object structures
to semantic structures
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My wish list
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Structural + Semantic
markup at the time of
authoring.