The Newest New Typography

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The newest new typography Gerry Leonidas University of Reading

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No, not really.

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If it’s Good Enough, it survives.

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convention + originality technology [ ]Z

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Why do you need typographers?

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Scales of reading

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> within document > within article > within paragraph > along the line

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[and very little to o er:] > between documents

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T Y POGRAPHIC THINK TANK Our purpose Set standards for typographic excellence in new media. Encourage development of new tools for digital typography, and the adoption & use of those tools by visual designers. Preserve traditional typographic knowledge and apply it creatively to digital media. Our focus Long text for extended reading on digital screens. | Let’s talk . 415 203 9306 | john@johndberry.com

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> H&J > Grids > Media query >Keep & break controls > Element query

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Shift the focus from tradition to e ciency

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Try something di cult, to discover what breaks.

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Reference work?

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This, then that, then the other; keep them together; don’t mess the spacing and type styles.

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> Sequence > Grouping > Micro-typography

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a bit of structured text

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stu that appears really complicated?

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So…

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David Hughes and Jamie Neely, and Jake Giltso

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problems?

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footnotes doable, but…

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> line control > numbering / sorting

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> OT feature subset? > semantic associations > continuity

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but… typographers see this:

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From object structures to semantic structures

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My wish list

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Structural + Semantic markup at the time of authoring.

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content

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content ntent conte

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content ntent conte content content

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This is important stu .

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Less important stu .

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Authoring environments!

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Author writing tools > >document structure > >reader’s experience > >design conventions > >author's assumptions