How to promote games in China Leon Zhong From Mobvista Mobvista — 汇 量量 科 技 — 

Part 1 Global Games Market 

Mobvista Decrease year by year PC、Browser、Console Stable Mobile games on Tablet Growing Fast Smartphone Games $128.5 billion by 2020 

Mobvista $108.9 billion in game revenues in 2017 $46.1 billion Mobile games will generate 42% of the global market 2.2 billion Gamers across the globe 

Mobvista 47% of total global game revenues $27.5 billion China market $25.1 billion US Market $51.2 billion The APAC territories 

Mobvista $65.1 billion Total revenues 60% of total global game revenues Big Three China、US and Japan 

Part 2 Chinese Games Market 

Mobvista The Biggest Game Market $24.6 Billion Total Revenue $122 ARPU $11.2 Billion Mobile Revenue 199.8 Million Paying Gamers 731.2 Million Online Population 558.5 Million All Gamers 

Mobvista 53% of total game revenues Mobile the fastest-growing part $21.3 billion Mobile revenues in 2020 $14.6 billion Mobile revenues 

Mobvista 0 % 15 % 30 % 45 % 60 % 0 20 000 40 000 60 000 80 000 100 000 2012.6 2012.12 2013.6 2013.12 2014.6 2014.12 2015.6 2015.12 2016.6 2016.12 2017.6 China Internet User Population Internet Penetration Rate 54,3 % 53,2 % 51,7 % 50,3 % 48,8 % 47,9 % 46,9 % 45,8 % 44,1 % 42,1 % 39,9 % 75 116 73 125 70 958 68 826 66 769 64 875 63 200 61 758 59 056 56 400 53 760 39,9 % 42,1 % 44,1 % 45,8 % 46,9 % 47,9 % 48,8 % 50,3 % 51,7 % 53,2 % 54,3 % The Biggest Game Market 

Mobvista 0 % 25 % 50 % 75 % 100 % 0 20 000 40 000 60 000 80 000 100 000 2012.6 2012.12 2013.6 2013.12 2014.6 2014.12 2015.6 2015.12 2016.6 2016.12 2017.6 China Mobile Phone User Population Mobile Phone Users/Internet Users 96,3 % 95,1 % 92,5 % 90,1 % 88,9 % 85,8 % 83,4 % 81 % 78,5 % 74,5 % 72,2 % 72 361 69 531 65 637 61 981 59 357 55 678 52 705 50 006 46 376 41 997 38 825 72,2 % 74,5 % 78,5 % 81 % 83,4 % 85,8 % 88,9 % 90,1 % 92,5 % 95,1 % 96,3 % The Biggest Game Market 

Mobvista The Biggest Game Market 0 % 9 % 18 % 27 % 36 % 45 % U nder 10 10 ～ 19 Years O ld 20 ～ 29 Years O ld 30 ～ 39 Years O ld 40 ～ 49 Years O ld 50 ～ 59 Years O ld O ver 60 4,8 % 5,8 % 14,1 % 23 % 29,7 % 19,4 % 3,1 % China Internet User Age Breakdown 

Part 3 Huge But Difficult Market 

Mobvista Banned Chinese Market 

Mobvista Over 300 Android App Stores 84.96% TOP 5 Android App Store 4.18% Google Play Coverage 

Mobvista 

Mobvista Banned Chinese Market 

Mobvista Famous Games on iOS Platform 

Mobvista Banned Media Resource 

Part 4 Chinese Local Media Resource 

Mobvista Total Media Ad Spending in China 0 175 350 525 700 2013 2014 2015 2016 2017 2018 2019 1,69 1,87 2,26 2,91 4,07 7,72 7,81 5,02 7,41 9,59 13,72 23,25 50,32 51,22 15,45 15,31 15,07 14,76 14,54 14,3 13,99 102,27 103,41 103,1 104,99 108,46 117,29 111,93 631,99 502,25 388,41 290,27 218,45 154 110 Digital TV Radio Newspapers Magazines 

Mobvista Tencent Social Network Mobile PC 02 . 1 -- 

Mobvista WeChat Ads Format 

Mobvista QZONE Ads Format 

Mobvista Tencent Tui Ads Platform: 

Mobvista Search Ads：Baidu Baidu Browser Baidu BBS Mobile Baidu Volume： Mobile Baidu DAU is more than 100 Million; WAP Baidu MAU is 667 Million; Baidu BBS MAU is more than 300 Million; Baidu Browser MAU is more than 130 Million; Way of Buying： RTB and CPC 

Mobvista Weibo Ads Platfrom 297 Million MAU；132 Million DAU；91% Mobile Users 

Mobvista Toutiao Ads Platfrom No. of users：700M DAU：78M MAU：1.75B Daily Activation Per User ： 9 times Daily Stay Time Per User：76 mins Audiences Targeting：Age Group, Gender, Geo, Network Wifi, Keywords, Interest, Behavioral, Android&iOS…… 

Mobvista Video Ads Platform：iQiYi & YOUKU 

Mobvista DSP & Affiliate Networks 

Mobvista DSP & Affiliate Networks Social_networking Skout Meet me Lifestyle Township My Talking Tom Top Sites Playbuzz H Code Media Inquisitr.com Twentytwowords.com Tools Ranker.com Thoughtcatalog.com Nerdist.com Dailymotion.com Wuxiaworld.com Mentalfloss.com Games 2 Rolling Sky 10B Daily Impressions 243 Countries & regions 250M SDK DAU 2B Global User Data 

Part 5 How To Get Users In China 

Mobvista Positioning Understand your target audience & Develop an appropriate branding strategy 

Mobvista Localization 

Mobvista Local Partner Work with local media sources. Build up direct connections with giant media sources like Tencent/ Baidu / Toutiao etc. 

Mobvista 

Win in China 

Thank You Leon Zhong From Mobvista Mobvista — 汇 量量 科 技 — 

[email protected] [email protected]