Acquire Model Design Skills Through Sharing What You Love Flying Penguins 

For this workshop, please feel free to use any tool you like. 

Hi we are Aki Flying Penguins Inc. COO / Service Designer Flying Penguins Inc. CBO / Producer Ryo 

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Aki Flying Penguins Inc. COO / Service Designer e Formerly at SONY, PDM of Playstation3 e Founded Flying Penguins at 2010 e Designing concepts, business strategiea e Designing organizations, etc ...anything around UX, service design 

Flying Penguins Inc. CBO / Producer Ryo 7 Planner, designer, marketer in the
 Japanese mobile game industrW 7 Founder of UX MIL6 7 Designing strategies for FPG 7 Designing design communities 

Objective : Learn modeling techniques useful for designing services/businesses Modeling is the best way to communicate for designers (regardless of various barriers) 

Activity : Create a model diagram of your favorite content and try explaining the true value of it Outcomes: b learn how to logically draw out and explaiS b find out the true values of your favorite content 

Program : SW IntroductioR aW Pt 1: Actions Model( `W ExplanatioR 4W Working Tim IW Sharing Tim EW Pt 2: Value Chain Model( `W ExplanatioR 4W Working Tim IW Sharing Tim ÈW Wrap up h 11:3f h h 11:3d h 11:4d h 12:1f h h 12:2f h 12:2d h 12:4f h 12:50 

Part 1 : Action Models A model where characters (or roles) and objects are represented as circles and squares, and are connected with actions or relations Action Model Example 1: Scrolling Action Game Enemies Goal Pole Field Mario ＝Player Go Right Touch Attack or Avoid （you can choose to defeat it or not) Super Mario Bros In an action model, it is crucial tÇ ¤Ï Describe the overview, rules, and story of the content (Must§ ®Ï Explain what exactly is interesting about the content (Want) Goal of this work 

5 enemy players Opponent’s Team Your Character Your Team 4 other players 5 Enemy Champions
 Lv1 & no equipment Opponent’s Team Your Champion Lv1 &no equipment Your Team Other Champions Lv1& no equipment Each select their own (favorite, skilled) Champion Opponent`s Team Your Grown Champion Your Team 4 Other Grown Champions Game starts Defeat the smaller enemies on the opponent’s team to level up to a MAX of Lv18, and also get equipments You can interfere or defeat opponents (you will respawn from a certain point when you are defeated) Opponent’s Tower To Win Ally’s Tower First to defeat wins 5 Grown
 Enemy Champions Ac tion M od el Ex ampl e 2: A 5on5 P layer vs P layer Game L eag ue of L eg end s 

Bad Example 1: Relationship Chart i.e. Game of Thrones Character map 

Bad Example 2: Super long/big History Charts i.e. Chronology of The Lord of the Rings 

Work Time until 12:10 Work 1: Draw an action model of your favorite content (Movie, Game, Anime, Manga, etc) 

\ Share it with your neighbor! / Sharing Time until 12:15 

Part 2 : Value Chain Models A model to depict the obvious and hidden values within the flow, you can identify what you think is the true value of the subject matter. Using the value chain model, tell someone from another table the core value and essence of your content Goal of this work Stage Mario ＝Player Play Normal Route To see the ending Search & Find hidden Route To complete all the items Search & Find The Fastest Route For RTA(Real Time Attack) Value Chain Model Example 1: Scrolling Action Game Super Mario Bros Player can find their own way of enjoying the game 

Me Watching YouTube Database Sites Me Playing Knowledge on character selection and weakpoints The more you learn the more you want to play The more you play the more you want to learn See pros play and give advice Look up trends & compatibilities qp Preparation ~p Reflection & research ‹p Motivation 200+ Characters Your Character 5 Enemy Characters Defeat an easy target Each player bans one champion they are strong with or one that is strong against their team. Each select their own (favorite, skilled) Champion õp Choosing Characters (does not require player skills) Åp Character movement
 (requires player skills) Value Chain Model Example 2: A 5on5 Player vs Player Game League of Legends 

Work Time until 12:40 Work 2: Draw a value chain model of your content from work 1 

Sharing Time until 12:50 \ Share it with your neighbor! / 

Wrapping up : A7 Modeling is a way to organize information, 
 find new insights or problems, and to communicate. €7 Modeling is an effective way to express ideas especially for creative talents and organizations. 

Model and organize actions to find What is the real problem? What needs to be renewed? What is missing? Go try it out in various fields! 

How we use it in the actual work: We drew models to sort out the core concepts for various platforms (vending machines, karaoke remotes, business coaching services, etc.). We use these models to ideate concepts and design platforms that are timeless and sustainable, regardless of trends 

For a certain product, we drew the simplest and most feasible diagram that connected the dev team, design team, and biz team Service Concept Terminology Concept Models Account Model User Model Platform / Application Model 

For a certain product, we drew the simplest and most feasible diagram that connected the dev team, design team, and biz team Business Plan UX Design System Design Service Concept Terminology Concept Models Account Model User Model Platform / Application Model 

For a certain product, we drew the simplest and most feasible diagram that connected the dev team, design team, and biz team Business Plan UX Design System Design Service Concept Terminology Concept Models Account Model User Model Platform / Application Model 

Info 

ぺんぎん酒場 Flying Penguins Sakaba 

Akitsugu Tsuchiya Let’s Connect @FPs_Tutti Ryo Sampei LinkedIn LinkedIn X (twitter) X (twitter) @3mp 

Thank You for Joining 

Appendix 

How to select model types for team communication Select a model based on which angle is likely to generate interests* of your team. *interests: issue, user insight, 
 innovation point What do you want your team members to share?