Why Do Businesses Exist? [Turing Fest 2020]

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Natalie Nagele CEO of Wildbit @natalienagele Why do businesses exist? How to run a people-ﬁrst business that has meaningful and long-lasting impact.

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100,000+ COMPANIES LOVING OUR PRODUCTS 20 YEARS IN BUSINESS 32 FAMILY MEMBERS IN 7 COUNTRIES @natalienagele // @wildbit

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Protect your brand from spoofing and phishing attacks Reliable delivery for your application emails A complete workflow to write, review, and deploy code A job board for companies who put people first

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Founders • Employees • Customers • Community

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@natalienagele \\ @wildbit #TuringFest What is People-First?

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@natalienagele \\ @wildbit #TuringFest What does the business need to grow?

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@natalienagele \\ @wildbit #TuringFest What does the business need to help people grow?

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@natalienagele \\ @wildbit #TuringFest Business is a tool to support people

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Photo by Aaron Burden on Unsplash @natalienagele // @wildbit

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@natalienagele \\ @wildbit #TuringFest 1 People First: Founders

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Image credit @natalienagele // @wildbit Photo by Aaron Burden on Unsplash

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@natalienagele \\ @wildbit #TuringFest Founders who don’t pay themselves are vulnerable

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@natalienagele \\ @wildbit #TuringFest 2 People First: Employees

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@natalienagele \\ @wildbit #TuringFest Work-life balance is wrong.

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@natalienagele \\ @wildbit #TuringFest Fulﬁlling work + prioritizing humans

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@natalienagele \\ @wildbit #TuringFest 32-hour work week

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Photo by Robina Weermeijer on Unsplash @natalienagele // @wildbit

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@natalienagele \\ @wildbit #TuringFest Multiple products help make work fulﬁlling

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@natalienagele \\ @wildbit #TuringFest Photo by Robina Weermeijer on Unsplash PFJ Logo

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Photo by Christin Hume on Unsplash @natalienagele // @wildbit “ I’m reviewing about 300 applicants for our PM job. Only maybe 3-5% or less of those are from PFJ, but those are by far the best candidates (other than direct referrals from employees).”

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@natalienagele \\ @wildbit #TuringFest 3 People First: Customers

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@natalienagele \\ @wildbit #TuringFest Customers are people, not numbers

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Image credit @natalienagele // @wildbit Photo by Neil Thomas on Unsplash

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Photo by Djim Loic on Unsplash @natalienagele // @wildbit

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@natalienagele \\ @wildbit #TuringFest Treating customers as people will always win in the end

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@natalienagele \\ @wildbit #TuringFest 4 People First: Community

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@natalienagele \\ @wildbit #TuringFest Community: people outside direct inﬂuence

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Photo by Jackson Hendry on Unsplash @natalienagele // @wildbit

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@natalienagele \\ @wildbit #TuringFest Mentorship Environment Open-source

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@natalienagele \\ @wildbit #TuringFest Every employee comes with a community

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@natalienagele \\ @wildbit #TuringFest Businesses: People First

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@natalienagele \\ @wildbit #TuringFest Founders should not be martyrs

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@natalienagele \\ @wildbit #TuringFest Employees deserve fulﬁlling work

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@natalienagele \\ @wildbit #TuringFest Customers are humans

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@natalienagele \\ @wildbit #TuringFest Communities can beneﬁt from your business