Tactical Approach To Link Building (SEO Mastery Summit 2024 talk): reverse engineering & sponsored articles

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FROM CHANCE TO CHOICE TACTICAL LINK BUILDING FOR INTERNATIONAL SEO

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https://dictionary.cambridge.org/pl/dictionary/english/pragmatic

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SEO AS AN AGENCY •12+ YEARS •E-COMMERCE / ENTERPRISE / PUBLISHERS / PERSONAL BRANDS •BEING BANNED IS NOT AN OPTION (CLIENT ’ S DOMAINS) •RESPONSIBILITY FOR RESULTS

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NON-REPLICABLE UNSCALABLE

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https://backlinko.com/search-engine-ranking

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https://backlinko.com/search-engine-ranking

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PLAN YOUR LINKS!

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74.3% OF LINK BUILDERS PAY FOR LINKS https://ahrefs.com/blog/seo-statistics/

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PROBABLY MORE…

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2023 •4 ’ 500+ sponsored articles •708 764 USD for media + 143 562 USD for copywriting

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•Armchair (45K) •TV stand (38K) •Sliding wardrobe (27K) •Bed for kids (14K) •Carpets (32K) •Desk (69K) •Furniture for living room (38K)

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•Cargo pants (8.1K) •Men ’ s pants (26K) •Men ’ s vest (18K) •Men ’ s jeans (6.5K) •Men ’ s spring jackets (34K) •Women ’ s spring jackets (14K)

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•Engagement ring (44K) •Wedding rings (22K)

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WHY NOT JUST STICK TO NATURAL LINKS? 1. Other types of violations are more serious. 2. Google is not strict in enforcing its „natural links” policy. 3. Outreach tactics (niche edits, guest posts) are not white hat either. 4. Loss of ability to compete with those who buy links.

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NATURAL LINKS DON’T MAKE YOU UPDATE-PROOF

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BE PRAGMATIC. BUY LINKS

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HOW TO BUY PROPER LINKS?

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SOMETIMES OUTREACH IS ALREADY DONE 60’000 + 93’000 + 74’000 +

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1.Set goals (money kw) 2.Analyze 3.Calculate / Estimate 4.Plan 5.Execution

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SIMILAR LINK PROFILE => SIMILAR RANKING ABILITY

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WHICH LINKS YOU SHOULD COPY? •Indexed •Strong & healthy link profile + seed pages •Well known media •Topically relevant blogs, journals, portals •From pages with visibility and traffic

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SKIP ALL THE „NATURAL” GARBAGE •/website-list/ •blogspot.com (0 traffic, 0 DR) •Image hijacking (-k.html) •Automatic directiories

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OUTLINE OF THE LINK BUILDING PLAN •List of quality links you can buy (Whitepress, Linkhouse, Bazoom etc.) •Rest - described with parameters

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CREATE A LINK CALCULATOR •Domains you can copy •Domains you can mimic (similar) •Consider 2nd tier •Link pillowing •Content

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ADD 20-30% EXTRA •Competitors still buy links •You don ’ t see everything

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EXTRA TIP: USE THIS METHODOLOGY TO EVALUATE WORTH OF EXPIRED DOMAIN’S LINK PROFILE

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DATABASE + VLOOKUP

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HOW TO SCALE?

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•Topic •SEO parameters (DR, TF, AS, DA)? •Domain traffic •Price •… PARAMETERS AND ATTRIBUTES

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AVERAGE UR OF SPONSORED ARTICLE

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LINKS IN/OUT RATIO

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LINKS IN/OUT RATIO

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INTERNAL LINKING

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SOCIAL MEDIA PROMOTION

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TOPICAL RANKING ABILITY

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NICHE LINKS

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ATTRIBUTES

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(IM)PROPER DESIGNATION

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HOME PAGE LINKS

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„Marketing is a battle of ideas, not budgets…” Oh, really?

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•English website = linkable content worldwide •If it ’ s not in English - make /en/ version •Translate to Vietnamese, Polish, Hungarian, Romanian… and buy links from these countries (ChatGPT, Surfer AI, DeepL) •E-commerce brands that operate internationally merge link authority from different markets this way

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•English website = linkable content worldwide •If it ’ s not in English - make /en/ version •Translate to Vietnamese, Polish, Hungarian, Romanian… and buy links from pages in these languages •E-commerce brands that operate internationally merge link authority from different markets this way

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FASHION E-COMMERCE - WE JUST STARTED LINKING FROM OTHER DOMAINS OF THIS CLIENT

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BIGGEST PLAYERS:

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PREMIUM JEWELRY E-COMMERCE

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MARKETPLACE VS. OUTREACH?

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BACKLINKS ARE NOT ENOUGH… BUT •support for indexation •support for keyword targeting •in time of content saturation you need a scalable ranking factor

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OTHERS DO IT SUCCESSFULLY. WHY WOULDN’T YOU?

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•https://app.linkhouse.co/register/N2QxN •https://www.whitepress.com/PLGL9 USE LINK BUILDING PLATFORMS:

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THANK YOU! Szymon Słowik szymonslowik.com [email protected] linkedin.com/in/szymonslowik/